Ranking on page 1 position 3 but hardley any visits
-
in one of my projects the expected vistors is around 23000 weve got the keyword onto the first page position 3 and weve only recieved 30 vistits this month, my qustion is why?
are the local searches from google analtics that tell you thier are 23000 searches for that keyword false
please can someone shed some light on this, my client is totally over the moon with his ranking but cant believe that hes only recieving 30 visits this month from what we thought was a million dollar keyword
-
I'll just add this post I wrote on SEOmoz a bit back - it talks about how rankings might not drive the traffic you expect:
-
Number of monthly searches + SERP rankings are important, but are not the only factors that can effect your click-through rate.
You might also need to take a look at your meta title & description - is it catchy & relevant? Or dull and spammy? What are the results around you like? If their copywriting is particularly stunning they may be stealing some potential clickers away from you each time.
Also, what are the paid search results like for this term? If there are loads of them you may be appearing further down the page than a 3rd place rank typically would. The same goes for blended or location-based searches (the maps and blended media results can push you right down the page)
-
-
Like the comment below, your are probably looking at broad.
Look at exact match and then calculate artound 8.5% to 9.8% of that search volume should be your clicks.
This is percentageis based on my KPI's from over 15 different websites and many many keywords. The average visits we are getting from a 3rd position keyword.
-
| |
|
|
|I would also add that the estimates of traffic are also for top position. 1/1 And you maybe looking a broad match vs exact match. In my experience position 3 or 2 are not heavy traffic getters unless something is trending hot. I would look at your title tag relevancy and meta description that is pulled that could make or break clicks. Also it depends on what word for example the term apple may have thousands of searches and let say I get to pos 3 page 1 that doesn't mean I am going to get lots of traffic because people will look at title tag url and meta description and know I am not apple..
-
30 does sound fairly small based on the 23000 you've mentioned, and Nebraska's answer sounds like it may be on the money. Another thing to keep in mind is that actual clicks to a term are often a fraction of the amount of searches. EG: 23000 searches might equal 3000 clicks (random number). Also keep in mind that a term might have PPC results which could could be taking traffic. And the fact that you are number 3 (based on these numbers - only receives on avg 7% of traffic that view the result) is also probably playing a part. Then there's the whole localised/personalised search result aspect that may be influencing it somewhat.
-
Are you looking at broad match or exact match for the search volume? That is the most common error regarding traffic assumptions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
No-indexed pages are still showing up as landing pages in Google Analytics
Hello, My website is a local job board. I de-indexed all of the job listing pages on my site (anything that starts with http://www.localwisejobs.com/job/). When I search site:localwisejobs.com/job/, nothing shows up. So I think that means the pages are not being indexed. When I look in Google Analytics at Acquisition > Search Engine Optimization > Landing Pages, none of the job listing pages show up. But when I look at Acquisition > Channels > Organic and then click Landing Page as the primary dimension, the /job pages show up in there. Why am I seeing this discrepency in Organic Landing pages? And why would the /job pages be showing up as landing pages even though they aren't indexed?
Reporting & Analytics | | mztobias0 -
Impressions in GWT have dropped to nothing, but my page is still ranking normally
Hello Everyone, I'm seeing a strange issue. On the 22nd of this month Webmasters tools started showing 6 impressions per day down from hundreds or thousands. I thought I was hit with a huge penalty for my keywords but they are still ranking where they have for the past month or two on Google. In analytics my organic traffic is stable. It just seems to be GWT showing the massive drop. My domain is: http://Patchofland.com Any Thoughts? Thanks in advance!
Reporting & Analytics | | PatchofLand0 -
Non ranking keywords driving traffic !?
Moz Analytics and Google analytics is saying some keywords are driving organic search traffic & hence MA suggesting them as keyword opportunities, yet theres no rank for any of them so how can that be so ? cheers dan
Reporting & Analytics | | Dan-Lawrence0 -
More Traffic From Lower Rankings?
I have access to analytics for two different sites that rank for the same keyword. Strangely, the site that ranks on page 3 gets three times as much traffic as the site that ranks on page 1 (rankings according to multiple SEO tools as well as my own browser). How is this possible?
Reporting & Analytics | | JABacchetta0 -
Excluding referral traffic from a specific page Google analytics
Hi, I am trying to exclude from referrals from a particular page i.e. www.domain.com/nothispage within Google analytics, I have tried a couple variations within the advanced filter (Regex etc) section without much luck, could anyone assist ? Updated-trying to do this using a filter for the entire profile. Thanks Marc
Reporting & Analytics | | NRMA0 -
Ranking Factor - Privacy Policy
Hello there, Do you think Google looks at privacy policies as a ranking factor especially when websites use analytics that record a user's entire session? Obviously a small factor like this would only have a minor impact on website performance but I am curious to know if it's actually in the algorithm.
Reporting & Analytics | | lezal0 -
How to filter pages in Analytics by multiple criteria
Hello, we have several pages with the same page title. Now out of all those pages I want to pick two. Let's call them "/page1" and "/page2". For those pages I want the following information (combined for both): Avg. time on page, Bounce rate, Navigation Summary Normally I get all the information under "Content" "Pages" and by choosing the "page title" as primary dimension and clicking on the respective page title. Let's call it "page | title". Choosing the filter for 1 page works fine (I just enter "/page1" in simple filter). But how can I filter for two pages ( entering " include page ends with /page1 and include page ends with /page2" in the advance filter will show 0 results). Thanks in advance
Reporting & Analytics | | guitarslinger0 -
For an optimized site, any available stats / guesstimates on what is avg % of traffic to homepage vs. second-level pages?
I'm interested in passing this info on to a client who experienced a period of time when an incorrect GA code was installed on their homepage. They were able to get Google stats on second level pages only. This is a site that gets 80 + % of visits from organic search engine referrals. They do minimal advertising. Thanks in advance.
Reporting & Analytics | | alankoen1230