Newly appointed SEO at a small company

[CompleteOffice]

Hi.

I am new to the world of SEO, and SEOmoz has already taught me a lot.

I am a newly appointed in house SEO at www.completeoffice.co.uk.

They want to rank for the keyword office interior design, but I noticed that all the keywords they are trying to rank for, there homepage shows up on search results.

So I optimised the on page SEO of their website for the specific office interior design page.

http://www.completeoffice.co.uk/interiors.aspx. I took it from a grade F to a grade A.

Currently they are showing up just outside the top 50 for office interior design, and its the homepage in the google results. Now I have made these changes and on page optimised the SEO for this page to be solely for office interior design keyword will the search results change so that it is the specific office interior design page showing and linking to , or will it always remain the home page.

I have optimised many of the other pages in this way so that a keyword will link to the relevant page and rank for that relevant page, rather than get the home page to rank for 30 keywords.

Thanks for any help.

[ShaMenz]

Hi,

Ryan has given a great answer there.

On the subject of what you will see in the search engine result pages, it does not have to be an either/or situation. It is quite common to see multiple pages in a site appear in the same results.

The most important thing is that by optimizing specific pages for keywords that are relevant to their content you have more chance that visitors will arrive on a page that gives them what they are looking for. This is much better for the user experience and likely to help with conversions.

Congrats on the new job, sounds like you're a natural!

Sha

[RyanKent]

As I understand it you wish your internal pages to rank for given key terms instead of your home page.

If that is the case, you have taken the correct steps by creating pages optimized for the given key terms. I am a bit unclear on the other steps you have taken so I will suggest the following:

• If you wish to fully optimize a page for a given phrase, optimize the URL. If your phrase is "office interior design" then your url can be http://www.completeoffice.co.uk/office-interior-design. Since you already have "office" in your base URL you may wish to drop the term and simply use /interior-design.

• Any time the phrase "office-interior-design" is used throughout your site, use the phrase as anchor text and link to the proper page. This will send a strong signal to search engines that the target page should be offered in any results for the term.

• Earn links to the target page using the proper anchor text

• Get social! Tweet about the page, use Facebook and other means to mention the target page.

• Post comments on blogs and respond to forums using a solid variation of the proper anchor text