Apostrophes in keywords
-
It appears that SEOmoz tools like the On-Page Report Card treat keywords differently if they have apostrophes in.
So for example childrens and children's are treated as different keywords.
Is this a quirk of the On-Page Report Card or does Google treat them as separate keywords?
-
This does seem to post a problem for SEO. Obviously on site everything wants to be spelt and punctuated properly, anything else looks amateurish. But when searching a majority of people don't bother with punctuation and are much more likely to just bash in childrens rather than children's, which means that sites who optimise for childrens will be ranked higher then those who punctuate words properly.
I'd give a comparison on how many people use apostrophes when searching but infuriatingly Google Insights doesn't take apostrophes into account.
-
Any variation of a keyword can be treated differently by search engines.
Try searching "children's books" and "childrens books" in Google.com. The first 6 results are identical but after that point you will notice the results change. Depending on the exact phrase used, the first result can change.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword ranking for different page than the page optimized
I have optimized "equipment trailer for rent" on this page: http://www.bigtrailerrentals.com/flatbed-trailer-rentals/equipment-deckover. I'm wondering if anyone can tell me why Google has chosen to rank the keyword phrase for this page: http://www.bigtrailerrentals.com/flatbed-trailer-rentals/equipment-24 This is just one example. It has happened on several of my pages / keywords.
On-Page Optimization | | BigTrailerRentals0 -
Is Bing also ignoring meta Keywords tags?
Hi, I originally asked about pros (or lack of them) when it comes to using meta keywords tags here https://moz.com/community/q/importance-or-lack-of-meta-keywords-tags-and-tags-in-drupal. It was most likely related to Google, I guess. Is that the same if it comes to Bing as few sources are not sure how this SERP consider using meta keywords tags and people only speculating. Anyone has any kind of "confirmed" responses or experience? Thank you in advance.
On-Page Optimization | | Optimal_Strategies0 -
Keywords ranking on Homepage but are not mentioned.
I was wondering why some of my keywords are ranking in my homepage but are not mentioned even once. Is it maybe because they are semantically related with the keywords targeted on the homepage? What are the reason(s) for this? Thanks for enlightening me with this one.
On-Page Optimization | | TWSOM0 -
Title tag of product page including category keyword?
I'm doing some work on a site that essentially is about giving and getting reviews. It's heirarchy has categories and products within those categories. For the title tag of the product pages, they currently have "Best {Category} | {Product} Reviews" I've advised them that they should remove the "Best {Category}" part because a) they're already targeting the category pages themselves and b) from a user perspective, the product page should just have a title tag that makes sense for that particular page (the page is not necessarily the "best" and certainly is not a series of products within that category). I wanted to post here to confirm that my advice is sound. Thanks.
On-Page Optimization | | jim_shook0 -
URL Keyword Variations?
I'm aware that keywords in the url aren't as effective as they used to be, but I'm still convinced that they do have a significant impact (based on results in one of the niches I'm in). My question is, will variations of keywords and "hidden" keywords have as much value as an exact keyword? For example, let's say that I'm trying to target the keyword "day." Will including variations like "daily" in the url work just as well? What about a brand name that includes the keyword hidden in its name, like "Dayest"? And, as a followup question, does including "stop" words have any effect? For example, if I'm trying to target the keyword "Day of the Month", would including "day" and "month" in the url be just as effective as including "day of the month"?
On-Page Optimization | | JABacchetta0 -
How does Google Detect which keywords my website should show up for in the SE?
When I checked my Google Webmaster Tools I found that my website is showing up for keywords that I didn't optimize for ... for example I optimize my website for "funny pictures with captions", and the website is showing up for "funny images with captions". I know that this is good, but the keyword is dancing all around, sometimes I search for "funny pictures with captions" and I show up in the 7th page, and some time I don't show up. and the same goes for the other keyword. of course I am optimizing for more than two keywords but the results is not consistent. my question is how does Google decide which keywords you website should show up for? Is it the on-page keywords?, or is it the off-page anchor text keywords? Thank you in advance ...
On-Page Optimization | | FarrisFahad
FarrisFahad0 -
WordPress - optimizing for new keywords on page or post?
I know WordPress is always a little messy with SEO but i have a main question regarding WordPress optimisation for a special keyword. Let's say i have a chocolade blog and have written about all the vendors of chocolade. Now i found a new keyword which i want to optimize my website for. Should i create a 'Page' within WordPress and optimize it for the new keyword + link to some of the post about a relative keyword within this page?
On-Page Optimization | | Amosnet
OR Should i create a blog post and write about the new keyword and just links some of the other relative blog posts? I hope my question is clear.0 -
Keyword domains
Hello, I am the proprietor of RacquetSource.com, Is there any merit to using keyword domains and have them redirect to the site, or a specific page on the site? For Example, the keyword term, Squash Racquets, if I were to purchase a domain name, squash-racquets.com and have it redirect to http://www.racquetsource.com/squash-racquets-s/95.htm will this effect positively to my search ranking of the keyword term Squash Racquets? Any insight would be greatly appreciated. Cheers Geoff
On-Page Optimization | | GeoffBatterham0