Bing webmaster tools?
-
The majority of focus these days seems to be on Google. This leaves Bing to fall by the wayside, but I do understand why. Has anyone found any good reference material on Bing and why the amount of pages they index is substantially less than Google?
while the sitemaps were submitted to Google and Bing around the same time, my client has ~165,000 / 202,000 pages indexed on Google and ~7,500 / 202,000 on Bing. Can anyone explain what's going on here or has no real research been done into the area?
-
Yes. Bing is ... um.. kind of "picky" about what they index. If you browse through the Bing webmaster tools forums, you can lean a lot about how they choose which pages to keep in their index. Here are a few highlights:
#1 Bing will remove a site from it's index if it finds too many erors in your site map (404 errors, etc...)
#2 Bing will remove a page from it's index if it doesn't rank high enough.
Bing will actually remove a page from it's index if there are (quote) "700 million pages that rank higher then you" . Apparently the thought behind this, is that Bing doesn't want to use space to save a site that isn't ranking yet anyway... Once you build some more links to your page try resubmitting your sitemap.
#3 Bing is always "testing". Bing wil actually move you around the serps to test how people react to you. Bing will mesure the bounce rate of your page, how long people stay on your page, and the general way that people react to your page. If your page doens't pass the "Bing tests" then they might remove you from their index.
So in summery, Bing is trying to keep their serps unique by making it harder to get included in them. They are testing user interaction and they make decisions based on those tests. I know you can try to re-submit your sitemap to Bing after you've made some changes... Best Of Luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What tools and metrics do you use to show a topic's search interest over time?
I have a foundation repair client that is down in leads for the structural repair portion of their business. They have not lost any major rankings, but leads are down compared to last year. They asked if people are searching for this type of work less this year compared to last. I checked Google Trends and Keyword Planner data but found very different results. Is either of these tools accurate, or is there a better tool to use?
Algorithm Updates | | DigitalDivision1 -
Bing & Yahoo Traffic
Traffic to my three sites from Bing and Yahoo has been declining over the past year. Meanwhile traffic from Google has been increasing. A year ago Bing and Yahoo brought in 34% of my traffic. Now it's only 19%. What can I do to optimise specifically for Bing/Yahoo? I have Webmaster tools. Or could it be that my customers (largely aged 60+) are moving over to Google? Thanks
Algorithm Updates | | WTH0 -
Webmaster Tools Crawl Stats Drop - Ranks Dropped too
Hello, So I have a situation I haven't seen that happened today. I checked in on my keyword rankings, and all seemed to drop off the rankings in one day. Even googling my domain name, I'm not the first result (when I always have been with multiple sublinks under). There were no unusual errors in the webmaster tools, no issues "Fetching as Google". The only thing I can find is in Crawl Stats, my "Kilobytes downloaded per day" and "Time spent downloading a page (in milliseconds)" dropped a lot in the last day or so (by about 90%). Has anyone had this happen? Any ideas for how to bounce back from this? Domain referenced is mediamegamall.com Thanks!
Algorithm Updates | | Ask_MMM0 -
Anyone else noticing that Bing & Yahoo are delivering widely different results
Anyone else noticing that Bing & Yahoo are delivering widely different results in past week. Prior to that after they started using Bing SE it seemed like they were identical, but no more. I am using RankTracker and getting this on several web sites.
Algorithm Updates | | BrandTastic0 -
Bing SEO?
I've put in a lot of time on my site to make sure it is full of good relevent content and has a healthy back link profile. I rank well on google but not on Bing. How do I go about optimizing my site for Bing and what does Bing look for that makes them rank sites differnetly than google? Also what other search engines should I be looking to optimize for? As a note I am a Realtor with a Real Estate website.
Algorithm Updates | | bronxpad0 -
Bing Traffic drop
Anyone notice a drop in Bing traffic on January 26th? Slashed by 50% and holding for the past three weeks. 100% white hat site
Algorithm Updates | | loopyal0 -
Why is my client's website, ranking higher for serps on bing and yahoo for competitive keywords
My client is in the competitive Private jet charter space. Why is my client's website, ranking higher for serps on bing and yahoo for competitive keywords phrases? like Private jet charter as an example. http://www.jetcharter.com/
Algorithm Updates | | AndrewSEO0 -
Why would my keywords never ranking in Bing but have great position in both Google and Yahoo?
I have several keywords ranking top 5 for Google and Yahoo but nothing from Bing. Any ideas?
Algorithm Updates | | CIEEwebTeam0