Page Titles SEO Title
-
Hi,
I run an e-commerce store and within the CMS I define the SEO title, SEO description and SEO keywords for each item.
I spoke to a SEO firm who advised me to start every product title with the colour, as this will reduce the duplicate page titles and serve me well in the future.
Whats everyones view on this?
Does naming something Grey Armani Jeans | Armani Jeans from Designer Boutique stand up better against Armani Jeans Grey | Armani Jeans from Designer Boutique?
Any help or tips on how to format the page titles and descriptions would be great.
Thanks
Will
-
Hey Will
It's tough to advise you off the cuff on content for your products but do some keyword research, see what people are searching for in relation to these products and see if that gives you any insights.
It may give you blog post ideas to pick up pre-purchase search traffic and it may also help you flesh out those product descriptions as they are a bit skinny at the moment.
We want to think about the percentage of the total page that is unique and therefore having a longer product description, some reviews or other content that is specific to that page will certainly give you more scope for long tail search and help you stand out from the boilerplate product description merchants.
Fashion orientated blog posts about the different products may well be a good way to get some internal keyword rich links and pick up people searching before they are ready to buy. If you can then convert that kind of traffic to your twitter or facebook (or even email) then it all adds up to slowly bringing people in to the site and pushing out what you have to offer.
Hope that helps buddy
Marcus
-
Hi Marcus, Thanks for your help.
if you have a look around various product pages here: www.designerboutique-online.com you will see the descriptions that are put on for each item.
I am in the process of working with the lady who inputs the product decriptions to try and make them a bit more fulfilling and decriptive.
As for the SEO decriptions, these can at times be similar with maybe colours and styling changing.
What would you suggest for effective product descriptions and effective SEO descriptions? How long should each be, and what words should I be getting in there?
Cheers
Will
-
Hey Will
I believe the point being made is that the market is very competitive and where there are hundreds of existing search results for these types of queries, you have to give Google a damn good reason to bother displaying results from your site as opposed to from many other highly authoritative sites.
As stated by EGOL - these types of results are often filtered out as google wants to return a rich and varied set of results and not just hundreds of pages competing on price (the shopping filter allows for this).
It's hard to provide generic advice as there are so many variables here - what are your pages like? who is the competition? What do the results look like for the competition?
You say you are using unique descriptions on your product pages and that is great as most people don't but to really advise any further it would help if you could post a link to a couple of your pages and maybe we can provide some more targeted guidance.
Hope it helps
Marcus
-
The problem in most cases is... The content on each of these pages is identical except for the color of the product. There might be 150 words describing the product and 149 of them are the same on every page. The one word that changes is the color.
These pages very often are filtered from the search results.
The solution is to write entirely different content for every variation of every product.... or have one page for each different style of jeans where any of the colors can be purchased.
The choice between these can be made by determining the search volume for jeans of a specific color and how well your site already competes for the style.
-
Hi, thanks for your advice.
Yes all procuts do have a style and in some case a model number. I am trying to use the following format.
colour, brand, product, model, stle
so Blue Armani T-Shirt Long Sleeve or Grey Cruyff Vanenburg Trainers Leather
Again any further advice on product titles would be great.
Thanks
-
As much as I apprieciate everyones comments, why does it seem that only in the SEO world do people reply to beginners questions with unhelpful, snide comments that offer no input or knowledge what so ever.
Its like reading a crypic code trying to figure out what people mean.
What problems do you forsee? Do you have any advice, guidance etc... that will actually help me and others who read this post, or is it all just simple one liners that leave the user thinking, what am I doing wrong and what can I do to get better?
I do not simply use the colour, I was more stating that putting it at the beginning allows the duplicate title problem to be sorted in some way.
All product titles will include a colour, brand, model, style etc...
Any help would be great.
Thanks
-
All Armani jeans should have a specifc style name. Not only does that help the stores identify the cut and the style, but it'll also help with your SEO. If the jeans don't have a style name, maybe make one up?
The Armando, The Anibelle, The West, the Mark IV, etc.
-
I think that if you have pages for
Grey Armani Jeans, Blue Armani Jeans, White Armani Jeans, Black Armani Jeans, Brown Armani Jeans, Green Armani Jeans, etc. etc......
... the title tags are the smallest part of your problem.
-
Thats great mate. Yeah I understand the problem putting just a colour in front of an item can course. For Jeans I use the following Blue Armani J31 Jeans Classic Fit Straight Leg | Armani Jeans from Designer Boutique. I try to mix the page titles up as much as possible.
The product descriptions are all unique, as we are aware of dup content, however the staff member who puts the descriptions on usually types 4-5 bullet points with about 6-9 words in each point. Is this sufficient?
Are keywords pretty much redundant now? Our CMS let us input keywords, but not sure of the value of these any more.
Cheers, Will
-
Hmmm, I am not sure the answer is that simple.
You certainly don't want duplicate page titles, so having the product page with a unique page title based on specific attributes of the product is a good idea so, in classic SEO example terminology:
- Grey Widget | Widgets Store
- Red Widget | Widgets Store
- Blue Widget | Widgets Store
But, I think you have to beyond page titles here. If you are going to have hundreds of product pages with the only real difference between being the introduction of the word 'grey' then you may have trouble. If you start to combine this with other standard ecommerce product page problems like generic descriptions that already exist on hundreds of other pages then you will have no better luck simply by adding the colour to your page titles.
You can't simply tackle your sites SEO in this reductionist way and rather than just concentrating on the problems with your page titles it may be a good idea to examine your product pages in more detail.
- do other sites have the same page titles?
- are you using generic product descriptions?
- are the product pages all near duplicates? That is, do they just vary by a tiny bit of content on each page?
Ultimately, and I am not the first to say it, if you want great ranking product pages you need great content related to those products. If other sites already sell these products and there are tons of people with the same product descriptions then you have an opportunity to piggy back the duplicate massive but you need to work on those pages and give something unique and linkable.
There is a great article from Dr. Pete that is well worth a read that covers the different types of duplicate content. Read this and then see if you see your product pages in these descriptions:
http://www.seomoz.org/blog/fat-pandas-and-thin-contentThere is also a good whiteboard Friday with Rand covering killer product pages :
http://www.seomoz.org/blog/ecommerce-seo-making-product-pages-into-great-content-whiteboard-fridaySo, not exactly an exact answer to your question, but I am not sure how much that would have helped.
Hope this helps!
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Images on their own page?
Hi Mozers, We have images on their own separate pages that are then pulled onto content pages. Should the standalone pages be indexable? On the one hand, it seems good to have an image on it's own page, with it's own title. On the other hand, it may be better SEO for crawler to find the image on a content page dedicated to that topic. Unsure. Would appreciate any guidance! Yael
Intermediate & Advanced SEO | | yaelslater1 -
One Page Design / Single Product Page
I have been working in a project. Create a framework for multi pages that I have So here is the case
Intermediate & Advanced SEO | | Roman-Delcarmen
Most of them are single page product / one page design wich means that I dont have many pages to optimize. All this sites/ pages follow the rules of a landing page optimization because my main goals is convert as many users as I can. At this point I need to optimize the SEO, the basic stuff such as header, descriptions, tittles ect. But most of my traffic is generated by affiliates, which is good beacuse I dont have to worrie to generate traffic but if the affiliate network banned my product, then I lose all my traffic. Put all my eggs in the same basket is not a good idea. Im not an seo guru so that is the reason Im asking whic strategies and tactics can give me results. All kind of ideas are welcome1 -
SEO - Use pages on main site or set up outside keyword rich domains and websites
I have a client who is wanting to target searches for competitors products. His idea was to purchase domains related to the searches he's targeting (for example, people looking for another company's app) and to build out one page websites addressing the search query and why a customer would choose his app solution over a competitor. I know he'd have to build a handful of links to each site for any chance of success but I wanted to ask the following.. Would doing this be better than just building pages addressing the searches on his main website domain? Is there an SEO risk to doing this? Potential for a penalty? Anything we need to do to structure these in a way that won't violate Google's SEO guidelines? Any other thoughts on pros and cons of each strategy? Thank you! Ricky
Intermediate & Advanced SEO | | RickyShockley0 -
How long takes to a page show up in Google results after removing noindex from a page?
Hi folks, A client of mine created a new page and used meta robots noindex to not show the page while they are not ready to launch it. The problem is that somehow Google "crawled" the page and now, after removing the meta robots noindex, the page does not show up in the results. We've tried to crawl it using Fetch as Googlebot, and then submit it using the button that appears. We've included the page in sitemap.xml and also used the old Google submit new page URL https://www.google.com/webmasters/tools/submit-url Does anyone know how long will it take for Google to show the page AFTER removing meta robots noindex from the page? Any reliable references of the statement? I did not find any Google video/post about this. I know that in some days it will appear but I'd like to have a good reference for the future. Thanks.
Intermediate & Advanced SEO | | fabioricotta-840380 -
Should We Add the W3.org Language Tag To Every Page Or Just The Home Page?
Greetings, We have five international sites around the world, two of which are in difference languages. Currently we have the following line of html code on the home page of each of the sites: Clearly, we need to change the "en" portion for the sites that aren't in English, but, should we include that meta tag in each of the site's pages, or will the home page suffice. Thanks!
Intermediate & Advanced SEO | | CSawatzky0 -
I have removed over 2000+ pages but Google still says i have 3000+ pages indexed
Good Afternoon, I run a office equipment website called top4office.co.uk. My predecessor decided that he would make an exact copy of the content on our existing site top4office.com and place it on the top4office.co.uk domain which included over 2k of thin pages. Since coming in i have hired a copywriter who has rewritten all the important content and I have removed over 2k pages of thin pages. I have set up 301's and blocked the thin pages using robots.txt and then used Google's removal tool to remove the pages from the index which was successfully done. But, although they were removed and can now longer be found in Google, when i use site:top4office.co.uk i still have over 3k of indexed pages (Originally i had 3700). Does anyone have any ideas why this is happening and more importantly how i can fix it? Our ranking on this site is woeful in comparison to what it was in 2011. I have a deadline and was wondering how quickly, in your opinion, do you think all these changes will impact my SERPs rankings? Look forward to your responses!
Intermediate & Advanced SEO | | apogeecorp0 -
Easy way to change wordpress category titles. Currently categories are appearing with the same title?!
I'm working on a wordpress adult dating review site and have started to set up categories for each of my main keywords. I have also started to add sub categories by county and town and so far have done so for the counties of 'Lincolnshire' and 'Derbyshire'. The problem is though that for each of my subcategories the page titles are appearing the same. For example: www.mysite.com/category/online-dating/lincolnshire/spalding (root category online dating) shows the title as 'Spalding'. www.mysite.com/category/adult-dating/lincolnshire/spalding also has the title 'Spalding' even though it's root category is different (adult dating). It's probably easier to go to http://www.top-10-dating-reviews.com to see how it's set up. If you click in the category text in the top menu and navigate to dating/derbyshire/alfreton for example and then adult dating/derbyshire/alfreton you'll notice the page titles are the same. I use all in one SEO pack and have rewrite titles checked with category titles set to %category_title% | %blog_title%. I also use category SEO updater. In order to prevent duplicate content issues how can I simply make the title of each category category root title/category subtitle(county)/category subtitle 2(town). The title of each category page would then read for example Online Dating Lincolnshire Spalding.
Intermediate & Advanced SEO | | SamCUK0 -
SEO on page content links help
I run a website at the bottom we have scroller box which the old SEO guy used to contain all of the crap content so we can rank for keywords not on the page and put all of the links in to spread the link juice into the other inner category pages (some of these pages are only listed on our innerpages otherwise). We are trying to remove this content and add decent content above the fold with relevant long tail keywords in (it is currently decent but could do with expanding if we are removing this large chunk of text in theSEO box and some long tail keywords will be missing if we just remove it) we can add a couple of links into this new content but will struggle to list the category pages not on the left hand navigation. If we were to list all of the pages in the left hand nav would we dilute the power going to the main pages currently or would we be in the same position we are now? For example at the minute I would say the power is mainly going to the left hand nav links and then a small amount of power to the links in the SEO content if we put these into the nav will it not dilute the power to the main pages. Thank you for your time and hopefully your help.
Intermediate & Advanced SEO | | BobAnderson0