Use of competitive kw search software for KW discovery for SEO
-
I use traditional methods for keyword discovery, but occured to me that perhaps competitive keyword software should be applied to competitor's sites for further possibilitites.
Any opinions or experience using this strategy? I know it used primarily for PPC, but value for SEO KW discovery?
Any personal recommendations on which programs considered most effective?
Thanks.
Alan
-
Hi... posted this question on Friday and you were great responding back very quickly.
I responded back sharing my goal is to use it to gain some insights about my competitors.
I see you haven't responded. I'd be appreciative to know what program/software you recommend.
Thanks.
-
Thanks Himanshu...
Sounds interesting and something I'll try. I'm not familiar with these other software recommendations and appreciate the suggestions.
As you well know, this process is tedious enough. Getting some shortcuts or employing some alternative strategies may help, if not make it more interesting.
Thanks. Alan
-
yes. my thinking is that strong competitors have done their due diligence. why not review their efforts against my results to look for any gaps or more creative thinking.
i've found that many of our competitors employ this approach with copy, why not do the same with KW determination?
Thanks.
alan
-
I use 'semrush' to determine keywords which are bringing maximum number of organic traffic to my competitors website. I also use 'screaming frog seo spider' to quickly scan the title tags of my competitors and determine the keywords they are targeting. You can also use 'xenu' for this purpose. Competitive analysis can give you lot of keyword ideas which you may not be able to find otherwise.
-
I think I know exactly what you're looking for...
It is for competitors though, yes?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Competitors' paid search analysis tool
Hi, What tool will do the following: will tell me paid keywords our competitors are using. Ideally, I could narrow down by country. Thanks. Katarina
Competitive Research | | Katarina-Borovska0 -
Difficult to pinpoint competitive differences
Hi moz, Im currently working with a client that has a number of affiliates that work under similar URLs but operate independently. For example I work with client.com and we are concerned about SEO and ranking competition from affilate1.client.com, affiliate2.client.com etc. As it stands right now, the domain client.com has a higher DA, the homepage has a higher PA, and the equity passing links, both internal and external are much higher as well as number of linking domains, yet for whatever reason for many of the keywords we attempt to optimize for, the smaller affiliates often rank higher. The only things ive been able to pinpoint is that affiliate1.client.com has a spam score of 2 (rather than 4, for client.com) and the homepage has more total links. External anchor text is pretty branded across the web so i can't imagine it playing into keyword associations. Lastly the sites are constructed and appear very similar so basic on page keyword best practices have been taken care of. We worry that because affiliate.client.com has been at the SEO game longer, in addition to Google only linking two sites from a domain per search, we will never be able to rank for the keywords we want to rank for. How else can I go about a competitive analysis if I've taken into account everything said above? Any help will be very appreciated.
Competitive Research | | Resolute0 -
Competitors ranking in top three with worse SEO
Ok I am at a loss. Our client is trying to rank for keywords like "dental assistant programs utah", but they are still on the bottom of page 1/top of page 2. The guys in the top 3 have terrible SEO. No links, newer domains, etc. I looked into it extensively and learned about the "honeymoon period" people talk about but we are long past that. I've looked through webmaster tools to see if there are any issues, and I can't find a thing. Anyone have an idea of what we could be doing wrong that is making us be put down so far on the page? Before I got here the SEO guys were doing older tactics which I think was starting to hurt them with penguin and what not so I tried my best to delete the crap content and clean everything up on the website. thanks for all your help! I really appreciate it.
Competitive Research | | boyackp0 -
Keyword Research Competition
Hello everyone. Was talking to my "competition" the other day and they mentioned the amount of traffic they are getting from google. It's double what I currently am receiving. I feel like I am not targeting the correct keywords. What is the best way to research competitions keywords? Anyway to find out what is driving traffic their direction?
Competitive Research | | Jasonalanmagic0 -
Competitive metrics
Hello everyone. Looking at the competitive metrics section and I realize, I know nothing about this. Is there a tutorial to explain these? I noticed that my Domain Authority has dropped in the past week. Curious of why and exactly what this means?
Competitive Research | | Jasonalanmagic0 -
How can I get meaningful competitive analysis when I blog on Wordpress?
The competitive analysis data I get on my blog heartspm.wordpress.com is Wordpress domain data. That doesn't help me much. I know Wordpress has a lot of domain authority. Can I get comparitive information based solely on heartspm.wordpress.com?
Competitive Research | | GerryWeitz0 -
How to do this type of listing on Google organic search results?
The typical listing looks like this (as im sure you know):
Competitive Research | | CompleteOfficeHowever, one of my competitors has a listing that looks like the following:
(http://i.imgur.com/Io1oX.png - link to image if its too small for you to see) How do they do this? Am i right in thinking this is a lot better for SEO because effectively it takes up 3-4 positions on search results? YIHQA.png Io1oX.png Io1oX.png
0 -
What tools do you use for competitive link analysis?
I have been using SEO Spyglass lately but it can be very slow at times. Wondering if there are any other accurate/robust tools out there.
Competitive Research | | rmteamseo0