Avoiding duplicate content on an ecommerce site
-
Hi all,
I have an ecommerce site which has a standard block of text on 98% of the product pages. The site also has a blog. Because these cause duplicate content and duplicate title issues respectively, how can I ever get around this? Would having the standard text on the product pages displayed as an image help? And how can I stop the blog being listed as duplicate titles without a nofollow? We already have the canonical attribute applied to some areas where this is appropriate e.g. blog and product categories.
Thanks for your help
-
All of our products have around 3-4 lines of individual text, as do all the categories. would you suggest that we start introducing individual text (where it is currently the same - see above) for the best selling products and see if it brings any positive change?
-
We're an online glasses retailer, so the set text for each product is the details of our standard lens option and extras that come as standard with each product e.g. cases and cloths. With almost 400 products I think it would be near impossible to have a different description for essentially the same feature with each pair of glasses. I actually hadn't considered focusing entirely on the categories as I felt optimizing each page individually gave us a better chance of coming up more often and higher in search.
-
Aaron makes some really good points. One idea on how to approach this is to look at your analytics and figure out which products are generating majority of your sales and rewrite those descriptions. I would start with something like the top 10% of my revenue generating products and rewrite those first.
Good Luck
-
I worked for 4 years on an ecommerce project focusing on the SEO aspects for that website. Obviously the goal would be to differentiate the product as much as possible. WIth out knowing exactly what type of products you're selling its hard for us to give you an accurate list of ideas. My recommendations would be to focus on the differentiated terms first in the product descriptions focus on color, size, etc. and avoid dupe content as much as possible. Another possibility (although we didnt do it) would be to try nofollow on product pages and focus on the category pages for the products. Technically this could be considered best practices, but it could have undesired effects. may i ask what type of products you're selling and what cart software you're using?
-
Thanks for that, I can't remove it completely or make the text bespoke to each page (as much as I'd like to!), so replacing it with an image seems the best approach. Good point about the content left on the page, I'll be sure to add more fresh, individual content to each product page. Now I just need to figure out the blog issue!
-
Adding it as an image would help, actually. Otherwise you need to either remove the text, alter the text to be unique for each page or product, or add enough unique content to each page so that the page becomes unique enough to not be rated as duplicate content. Best practice would be to write completely unique content and get rid of the block text (or make it an image)... although this is time consuming it would be very beneficial.
Be sure that the page does have enough content on it if you remove the block text. If all that changes between product pages is just a couple words and a picture it may still be considered duplicate...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ipad Sales & Traffic Improvement for my Ecommerce site
Do you guys know any tool or software which provides follow things for my ecommerce site? Real Time/ next day data for ipad traffic Real Time/ next day data for ipad urls visited Read time/ next day data for ipad Page rendering load time for all the urls separately Real Time/ next day data for ipad network load time for all the urls separately Real Time/ next day data for ipad dom processing time for the all the urls separately Real Time/ next day data for ipad request queuing load time for all the urls separtely Real Time/ next day data for ipad web application load time for all the urls separtely Real Time/ next day data for ipad total load time for each url Real Time/ Next day data for ipad timestamp i.e Time of each url being accessed by the visitor Real Time/ next day data for ipad visitor city Real Time/ next day data for ipad visitor country code Real Time/ next day data for ipad visitor duration on that page Real Time/ next day data for ipad visitor user agent name foreg chrome, IE, safari, firefox etc Real time/ next day data for ipad visitor user agent OS foreg. ipad only Real time/ next day data for ipad user agent version foreg. ipad 8.0, ipad 6.0, ipad air, ipad ratina, ipad mini etc Real time/ next day data for ipad visitor for each url session trace in water fall like backend time, dom processing, page load, waiting on ajax, interactions of visitors etc Real time/ next day data for ipad visitor for each url with total request for each page. Real time/ next day data for ipad visitors for each url with javascript error on the page and javascript url plus stake track of that error. Real time/ next day data for ipad visitors for each url with ajax error on the page and ajax url plus stake track of the error Real time/ next day data for ipad visitors for each and every url where each and every request time taken in waterfall layout. Real time/ next day data for ipad visitors funnel visiualization tracking Real time/ next day data for ipad visitors transcations tracking. Please note that all above data also require day wise, country wise, previous days and month, model wise sorting, pagination feature, etc. waiting for your reply Regards, Mit
Intermediate & Advanced SEO | | mit0 -
Woocommerce SEO & Duplicate content?
Hi Moz fellows, I'm new to Woocommerce and couldn't find help on Google about certain SEO-related things. All my past projects were simple 5 pages websites + a blog, so I would just no-index categories, tags and archives to eliminate duplicate content errors. But with Woocommerce Product categories and tags, I've noticed that many e-Commerce websites with a high domain authority actually rank for certain keywords just by having their category/tags indexed. For example keyword 'hippie clothes' = etsy.com/category/hippie-clothes (fictional example) The problem is that if I have 100 products and 10 categories & tags on my site it creates THOUSANDS of duplicate content errors, but If I 'non index' categories and tags they will never rank well once my domain authority rises... Anyone has experience/comments about this? I use SEO by Yoast plugin. Your help is greatly appreciated! Thank you in advance. -Marc
Intermediate & Advanced SEO | | marcandre1 -
SEO effect of content duplication across hub of sites
Hello, I have a question about a website I have been asked to work on. It is for a real estate company which is part of a larger company. Along with several other (rival) companies it has a website of property listings which receives a feed of properties from a central hub site - so lots of potential for page, title and meta content duplication (if if isn't already occuring) across the whole network of sites. In early investigation I don't see any of these sites ranking very well at all in Google for expected search phrases. Before I start working on things that might improve their rankings, I wanted to ask some questions from you guys: 1. How would such duplication (if it is occuring) effect the SEO rankings of such sites individually, or the whole network/hub collectively? 2. Is it possible to tell if such a site has been "burnt" for SEO purposes, especially if or from any duplication? 3. If such a site or the network has been totally burnt, are there any approaches or remedies that can be made to improve the site's SEO rankings significantly, or is the only/best option to start again from scratch with a brand new site, ensuring the use of new meta descriptions and unique content? Thanks in advance, Graham
Intermediate & Advanced SEO | | gmwhite9991 -
How would you suggest finding content topics for this site?
Hello, How would you suggest finding content topics for this site: nlpca.com The end goal is signups for training seminars in San Francisco, California and Salt Lake City, Utah. In the future the seminars will move more towards life coaching trainings but right now they are mostly about NLP. NLP is a personal development field. Just looking for ideas for the process of finding topics for the most link-bait-heavy fabulous content. The owners of the site are authorities in the field. This is for both blog and article content. Thanks.
Intermediate & Advanced SEO | | BobGW0 -
Robots.txt & Duplicate Content
In reviewing my crawl results I have 5666 pages of duplicate content. I believe this is because many of the indexed pages are just different ways to get to the same content. There is one primary culprit. It's a series of URL's related to CatalogSearch - for example; http://www.careerbags.com/catalogsearch/result/index/?q=Mobile I have 10074 of those links indexed according to my MOZ crawl. Of those 5349 are tagged as duplicate content. Another 4725 are not. Here are some additional sample links: http://www.careerbags.com/catalogsearch/result/index/?dir=desc&order=relevance&p=2&q=Amy
Intermediate & Advanced SEO | | Careerbags
http://www.careerbags.com/catalogsearch/result/index/?color=28&q=bellemonde
http://www.careerbags.com/catalogsearch/result/index/?cat=9&color=241&dir=asc&order=relevance&q=baggallini All of these links are just different ways of searching through our product catalog. My question is should we disallow - catalogsearch via the robots file? Are these links doing more harm than good?0 -
Duplicate content, website authority and affiliates
We've got a dilemma at the moment with the content we supply to an affiliate. We currently supply the affiliate with our product database which includes everything about a product including the price, title, description and images. The affiliate then lists the products on their website and provides a Commission Junction link back to our ecommerce store which tracks any purchases with the affiliate getting a commission based on any sales via a cookie. This has been very successful for us in terms of sales but we've noticed a significant dip over the past year in ranking whilst the affiliate has achieved a peak...all eyes are pointing towards the Panda update. Whenever I type one of our 'uniquely written' product descriptions into Google, the affiliate website appears higher than ours suggesting Google has ranked them the authority. My question is, without writing unique content for the affiliate and changing the commission junction link. What would be the best option to be recognised as the authority of the content which we wrote in the first place? It always appears on our website first but Google seems to position the affiliate higher than us in the SERPS after a few weeks. The commission junction link is written like this: http://www.anrdoezrs.net/click-1428744-10475505?sid=shopp&url=http://www.outdoormegastore.co.uk/vango-calisto-600xl-tent.html
Intermediate & Advanced SEO | | gavinhoman0 -
Duplicate content
Is there manual intervention required for a site that has been flagged for duplicate content to get back to its original rankings, once the duplicated content has been removed? Background: Our site recently experienced a significant drop in traffic around the time that a chunk of content from other sites (ie. duplicate) went live. While it was not an exact replica of the pages on other sites, there was quite a bit of overlap. That content has since been removed, but our traffic hasn't improved. What else can we do to improve our ranking?
Intermediate & Advanced SEO | | jamesti0 -
SEOMoz mistaking image pages as duplicate content
I'm getting duplicate content errors, but it's for pages with high-res images on them. Each page has a different, high-res image on it. But SEOMoz keeps telling me it's duplicate content, even though the images are different (and named different). Is this something I can ignore or will Google see it the same way too?
Intermediate & Advanced SEO | | JHT0