Issue: Having to Fight Product Marketing to Use Keywords
-
This is sort of a "DUH!" moment to me. I know everyone has come across this at some point in time and am interested in hearing how others deal with this.
A little background:
I was researching keywords for new menus and pages. Sometimes, people (product marketing in my case) do not give me a heads up on changes they want to make to pages and it is always a fight with them to change it. This is pretty normal for me and I am use to it.
It is one of those things that they don't want to discuss it with you because they know you are going to critique their work. and, yes, change it for the good of the company.
I had a co-worker say to me:
"We may have to start making [pages] meaningful to the human visitor than satify the bot army".My response was:
"What better way to make it [web page] meaningful to users by knowing which terms they search on the most in our industry? Keyword research is not just for Search Engines, it is actual live data as to what most people are searching. That is why I put such a high precedence on it and report on trends. You can bet that if 100,000 people are searching for [keyword], that is what they want to see when they search for it."Anyways, that is how I handled this particular event. I have several responses when these comments pop up from time to time. Usually it is something to the fact that they are not the ones who will get fired if leads drop via organic search, so we better try this. But today, I was feeling kind of spunky and decided to take another route.
What are some of your responses to these types of remarks?
Hopefully this will make for a good discussion.
-
I have tried this as well, but they either forget about it or do not want to use it. Not sure why, but I do know that they are busy, so it may just be that they are trying to complete their tasks as quickly as possible and don't want it to get in the way.
-
I have seen a few situations like yours...
I introduced those folks to the Adwords keyword tool and once they could experiment with it and see search volumes for themselves then they gave up the hard line about using their language.
Some people are empowered by information.
.... that could backfire on you.. lol
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimising meta tags: How to write them perfectly without duplicating? Impact of using different keywords?
Hi friends, Generally most of the articles about tags are either title rag or header tags, but not about both. I would like to know how to write perfect title and header tags. How much they must be relevant and different? Can we use the same tags for title and H1? If we are planning to rank for different keywords, can that different keywords can be used? I'm really curious to see some interesting answers for this. Thanks
Algorithm Updates | | vtmoz0 -
Does Google use dateModified or date Published in its SERPs?
I was curious as to the prioritization of dateCreated / datePublished and dateModified in our microdata and how it affects google search results. I have read some entries online that say Google prioritizes dateModified in SERPs, but others that claim they prioritize datePublished or dateCreated. Do you know (or could you point me to some resources) as to whether Google uses dateModified or date Published in its SERPs? Thanks!
Algorithm Updates | | Parse.ly0 -
How to content marketing: Should my blog posts link to my sales page?
Hi, I've been doing a weekly blog making sure that each blog post contains my money keywords in the text, sometimes in h2 tags etc. My blog posts never contain any links to my actual sales page. Should I link each blog post to my sale page or is it overdoing it? Will internal linking of all my blog posts to my sales page will improve its page authority or have any SEO benefits? What about using exact match anchor text on these internal links? I couldn't find any resource online about this matter. Thank you for your opinion and help! -Marc
Algorithm Updates | | marcandre0 -
Keywords and meta tag discription
My meta tag description is the same on a lot of my pages www.okanaganbc.com It was done by the original designer. Should all of the meta descriptions and keywords be unique for each page?
Algorithm Updates | | Realtor1010 -
Does Schema.org markup create a conflict with Power Reviews' standard microformat markup for e-commerce product pages?
Does anyone have experience implementing Schema.org markup on e-commerce websites that are already using Power Reviews (now Bazaar)? In Google's documentation they say that it's generally not a good idea to use two types of semantic markup for the same item (reviews in this case), but I wouldn't think that there would be a problem marking up other items on the page with Schema such as price, stock status, etc... Anyone care to provide some insight? Also in a related topic, have you all noticed that Google has really dialed back the frequency in which they display rich snippets for product searches? A few weeks ago the site that I'm referring to had hundreds of products that were displaying snippets, now it seems that only about 10% (roughly) of them are still showing. Thanks everybody.
Algorithm Updates | | BrianCC0 -
Penguin Update and Long Tail Keywords
Since the Penguin update, organic traffic for our site; oxygenconcentratorstore.com
Algorithm Updates | | chuck-layton
has dropped almost 25%. The thing I cannot figure out is that when I compare April 1<sup>st</sup> to May 15<sup>th</sup> (before the update) and June 1<sup>st</sup> to July 15<sup>th</sup> (after); 8 of our top keywords are up. Our 2 main keywords are up 15% and 11%. Where we lost most of our traffic is from our longtail keywords. We have almost 1000 longtail keyword phrases that we got visits from in the April/May period that we did not get in the June/July period. Is there a reason why our top keywords would continue to improve while we most of the longtail keywords?? If Google penalized us, won’t all of our keywords be dropping and just not the longtail. Any help/info would be awesome. Thanks.0 -
Whats next after I rank for many keywords?
I have a client who came to me wanting to know what's next for her as she already ranks in the top 5 for hundreds of keywords. She is right, her rankings for her niche are excellent and there are no relevant keywords for her to try and go after. What would be next to generate traffic? p.s She also has links from just about everyone in the industry that's relevant There has to be more "tricks" to seo besides keywords and link building
Algorithm Updates | | StreetwiseReports0 -
Need some Real Insight into our SEO Issue and Content Generation
We have our site www.practo.com We have our blog as blog.practo.com We plan to have our main site in a months time from now as www.ray.practo.com The Issues - I will then need to direct all my existing traffic from www.practo.com to www.ray.practo.com Keeping in mind SEO and also since I will be generating new content via our Wordpress instance what are the best ways to do this so that google does not have difficulty in find out content 1. Would it be good if I put the Wordpress instance as ray.practo.com/ blog(wordpress instance comes in here in the directory) / article-url 2.Would it be better with www.practo.com / ray / blog/article-url I am using wordpress to roll out all our new SEO based content on various keywords and topics for which we want traffice - primary reasons are since we needed a content generation cms platform so that we dont have to deal with html pages and every time publish those content pages via a developer. Is the above - what soever I am planning to do in the correct manner keeping SEO in mind. Any suggestions are welcome. I seriously need to know writing seo based content on wordpress instance and have them in the urls is that a good idea? Or is only html a good idea. But we need some cms to be there so that content writers can write content independently. Please guide accordingly. Thanks
Algorithm Updates | | shanky10