Optimization of keywords in singular and plural
-
By Google Traductor:
Hi, two questions:
1. What about the optimization of keywords in singular and plural?Do you recommend use landing pages in the plural and singularwords? as different results on Google searches in the plural andsingular.
2. Do you think that is a good strategy to generate a sitemap tosearch results pages based on searches by users of our site? Weplan to start generating a sitemap with a top 500 of the most popular searches and then scroll through to 1000, 2000, and more -
Hi,
1. It would make the most sense to optimize for the singular and plural forms of a keyword on the same page. For example, if you're targeting the phrases, "green car" and "green cars," you should optimize a single landing page for both terms. Although Google shows different results for plurals, it is still aware that they're variations of the same word. I would not recommend creating separate landing pages for singular/plural of the same word.
2. This is a strategy that most likely will not help you. If your search results pages show excerpts of the content of each page being shown in the results, all the content on those pages will be duplicate content. You don't want to cannibalize the SEO you've done on the actual pages of your site by having Google crawl excerpts of that content as well. Though, there may be a way to pull this off to your benefit if you somehow show unique content on those search results pages. But unless they're long-tails, you're not likely to rank those search result pages above website that are actually optimized for the same keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords ranking on Homepage but are not mentioned.
I was wondering why some of my keywords are ranking in my homepage but are not mentioned even once. Is it maybe because they are semantically related with the keywords targeted on the homepage? What are the reason(s) for this? Thanks for enlightening me with this one.
On-Page Optimization | | TWSOM0 -
Title tag of product page including category keyword?
I'm doing some work on a site that essentially is about giving and getting reviews. It's heirarchy has categories and products within those categories. For the title tag of the product pages, they currently have "Best {Category} | {Product} Reviews" I've advised them that they should remove the "Best {Category}" part because a) they're already targeting the category pages themselves and b) from a user perspective, the product page should just have a title tag that makes sense for that particular page (the page is not necessarily the "best" and certainly is not a series of products within that category). I wanted to post here to confirm that my advice is sound. Thanks.
On-Page Optimization | | jim_shook0 -
Contact pages coming up for keywords above landing pages
I have two examples of contact pages coming up over designated landing pages Keyword: Nickel Alloys for www.neonickel.com Keyword: Artificial Grass for www.artificialgrass4u.co.uk Is there anyway I can stop this happening?
On-Page Optimization | | icansee0 -
Content Optimization - Multiple Keywords or One?
I have three web pages I'm trying to increase traffic to (and thus conversions). I've carefully researched and selected 15 keywords. There's about 3-5 keyword groupings that are similar enough so I can optimize each page with all of them (for example - autobody, dent repair, scratch repair). I see a couple ways to approach optimizing the pages: select one main keyword to put in the header and support it with the other 2-4 keywords in the content body select 3-5 keywords and evenly optimize the page for each (several headers and sections about each) pick one keyword per page I'm constrained to three web pages since it's a clients website. Otherwise I'm guessing the best method would be to create content for each keyword in something like a blog. I basically see the pros and cons as this: including multiple closely related keywords on a page will bring more traffic and thus overal conversions; however it will take longer to rank for those keywords. Focusing the content on one keyword will increase conversion rate and take a shorter time to rank that page since it's more focused, but less overall traffic and conversions. With the page number constraint and increasing conversions being the goal of optimization, what are your thoughts on the pros and cons of each choice?
On-Page Optimization | | reidsteven750 -
Optimizing for another keyword than the menu name
Hi I would like to hear if someone could help me decide whether or not it is important regarding SEO that the menu name is the same as the keyword we want to rank for. The site is a static site and one of our most important keywords. To give an example. Our menu name is "cars" and we want to rank for "cheap rental cars".
On-Page Optimization | | KennethK0 -
Homepage Keywords for a Client with Multiple Services
We have a local client who services are very broad and there is no one service, i.e. keyword or keyword phrase, that covers all that they do. This is making it very challenging to select keywords to optimize the homepage for. Basically they do everything from engineering, surveying, planning, environmental, etc. We were thinking we would focus mainly on their most important service which is engineering and then use the other services as supporting phrases. However, this feels very diluted and there will be pages on the site for each of these services where the keywords will be targeted. Any thoughts or recommendations for this type of situation?
On-Page Optimization | | DragonSearch0 -
Optimizing Wordpress Categories
I’m trying to optimize the category links in the wordpress blog http://blog.reputationforward.com. I’m in the process of installing the Yeost SEO plugin and am going to revise the Category Title Tags, Meta Descriptions and slugs. I’m also in the process of using Tags so that I can get the posts that appear in a category to be specific to that category (currently the publisher is listing posts in multiple categories: See “Business Management Category”). But other than that, is there anything else I can do to optimize each category?
On-Page Optimization | | EricVallee341 -
Keyword use in meta description
Anyone know if its important that the target keyword is used AT THE START of the meta description, or is it enough that it is anywhere in the description...? I have a few big ones that are at the end of the description and I was wondering if I should move them up to the front... Thanks!
On-Page Optimization | | inhouseninja0