Seo and ads for Baidu (china)
-
Has anyone have experience doing seo for the baidu search engine? I have a client who wants to target businesses in china so we are exploring options for PPC and SEO. Any ideas or tips would be much appreciated?
I was thinking of getting a bi-lingual mini-site made that would catch leads from seo and ads. Can anyone suggest any chinese PPC/seo freelancers?
-
Looks like "china seo" and "baidu" are hot topics right now!
-
WOW there are 916 views on this topic? Weird. Anybody know why?? I'm very curious.
-
Hi Josh,
I manage a Chinese language website (www.kungfuenglish.com). I share the sentiments of the other responders who have suggested you host the site on a local server. In our experience, having a regular .com domain has not been a problem for us.
For the China SEO Service, I've been very happy with the service provided by Ryan and his team at www.chineseseoshifu.com.
-
Hi Joshua,
I'm probably too late, but I still wanted to add my 2 cents. To do PPC on Baidu, you need to be a registered company in China and show them a copy of your business licence. This is why it is quite difficult to apply for a Baidu account if you are outside of China.
As far as SEO is concerned it might be also difficult to rank for competitive keywords. There are some differences between optimizing your site for Baidu, compared to Google.
Finally, if you want to have a chinese version of your site, you'd better host it in China and use a .cn name for loading time reasons but also to make sure your site will not be blocked in China.
Hope this helps.
-
Hello,
I live in CHina and work as SEO here, but regarding the BAIDU search engine...
I heard that you can buy ranks literally.
Most of the companies I know here is SEO about Google, because normally my chinese website get ranks for yahoo ( http://www.yahoo.cn/ ) , and google hk ( www.google.hk )
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Managing negative keywords when multi ad groups trigger for same keyword
Hi Mozzers, I have a lot of ad groups - hundreds! Without negative keywords, multiple ad groups in my campaign could trigger for the same keyword. For example, a search for crm software could trigger the following ad groups: Ad group 1 (the ad group I want to trigger) - CRM Software
Paid Search Marketing | | Zoope
Ad group 2 - Best CRM Software
Ad group 3 - CRM Software Solutions
Ad group 4 - CRM Software for Small Business
etc. So I handle this situation by negative keyword matching the words 'CRM Software' in ad groups 2, 3 and 4. However, this is a very manual and laborious activity when I have 900+ keywords in my campaign, with 150+ ad groups. Does anybody know of any tools that might automate this process, or any techniques for making the process easier and more accurate? Thanks!0 -
Google Product Ads
Hi,
Paid Search Marketing | | ChrisHolgate
I was wondering if I could ask is perhaps someone could give me some clarification as to how the amount we bid on Google Product Ads reflects the product positioning on Google Shopping? We have a Google Product Data Feed which is then linked up to our Adwords account so that we can determine a PPC bid amount. In instances like this it doesn't seem to make sense that one person may be paying 10ppc and another 20ppc when the buyers criteria for sorting merchants was purely down to the price. Since the buyer has the option to sort their products in price from minimum to maximum the sort order cannot be manipulated by Google based on the amount the merchant was paying. As such, how is determining a cost per click figure relevant when the customer is searching by base price low > high on Google Shopping? Surely I should just set the limit to £0.01 and rely on the customer determining the sort order (which ultimately will lead to a higher conversion rate) than allowing Google to skew the results based on bidding 20-30 times this amount? I should state that I'm in the UK. I do realise that a high PPC amount will increase our chance of exposure on standard search pages but my question does relate solely to results listed on Google Shopping. Thanks for your help! Chris0 -
How can I edit the URL for an ad?
Realised that the landing page for a paid ad is the wrong one. How do I edit the URL to take the user to another landing page?
Paid Search Marketing | | aleena_QD0 -
Top Ad in Google Adwords
Hello. How much of a difference does it make in click-throughs to be the first listing in Google Adwords versus the second or third (still at the top of the page)? Thank you!
Paid Search Marketing | | nyc-seo0 -
Yellow Stars on Google Ads.
Hi, I see some Ads on google.de with a yellow stars. I was researching how they are doing this, and just read some topics online about that. And now, i now finally that this Stars are coming from Google Product Reviews on Google Shopping. I don't sell product, i do Financial Consulting, but those ADS on germany doing the same, our product is consulting. I created an Google Merchant Account, and product feed, but i don't know which is the easiest and fastest way to active this option to review the peoples my consulting-product like this one: http://www.google.de/products/seller?zmi=finanzcheck.de&hl=de&sa=X&ei=Qg4pT5OkMY-FhQfBxdCjBQ&ved=0CCMQwQY http://www.google.de/products/seller?zmi=creditplus.de&hl=de&sa=X&ei=Qg4pT5OkMY-FhQfBxdCjBQ&ved=0CCoQwQY http://www.google.de/products/seller?zmi=norisbank.de&hl=de&sa=X&ei=Qg4pT5OkMY-FhQfBxdCjBQ&ved=0CDEQwQY Can you tell me the steps, from A-Z how to configure all this? Thanks
Paid Search Marketing | | leadsprofi0 -
Your thoughts on Pay-Per-Rank (Performance based) SEO firms
I am seeing several Pay-Per-Rank (performance based) SEO firms popping up lately. The model is interesting. They only take on the work that they know they can achieve good results. Most seem advertise white hat SEO. Overall thougts? Anyone have any experience with these firms? Any recommendations?
Paid Search Marketing | | paddlej0 -
AdWords question on text ads
Hey all, I have a certain format I want to follow on my text ads across several ad groups. I deleted all the past ads and only three ad groups remain with ads that follow this format. When I hit add new ad group, the ad come pre-populated with the text of a now deleted ad and I cannot for the life of me change it. I would love for one of my active ads to come up as I only have to change one name and one number in each ad. How do I control what that default ad is? How can I make it stop being an ad I have deleted. Please help!
Paid Search Marketing | | DanDeceuster0 -
Adwords Quality Score and On-Page SEO
I'm trying to convince a large, multinational company that is very resistant to change, into making my on-page SEO changes. Compounding this resistance is the fact that the Analytics, SEO, PPC, and web dev departments are all under different people and they don't communicate very well. So, in order to get them to work together, I've decided to appeal to the places where they are sensitive; e.g., the PPC department where they surely have the desire to be more efficient with their budget. To appeal to this sensitivity, and with my goal of getting on-page changes done to help the SEO dept, I'm considering making the argument that my on-page changes will raise their quality score which will in turn lower the amount they are spending on PPC. Basically, is this a fair argument? Do you have an evidence to back this up? Best in the Midwest, Phil p.s. Hi, Joanna 😉
Paid Search Marketing | | PapaRelevance0