What is the best way to leverage ABC, CBS, or NBC?
-
My client has been interviewed by one of the top 3 networks and the interview will appear on the evening news.
My immediate task list:
- Social media including YouTube
- have the interview on the home page
- construct a Press Release
- try to gain a link from the network using a personal contact
- link build using the interview (good opportunity for higher authority sites)
If you were in my shoes, how would you best leverage this unique opportunity?
Thanks Mozzers!
-
Thanks very much guys! Very much appreciated....
-
This coverage could bring a lot of visitors to client's website. I would encourage client to have lots of additional information there that is easy to understand, easy to print and very easy to share via social media.
-
You have a decent list to start with and here are a couple of suggestions: If the client is national, all the networks have a website. Contact the interviewer and see if they can bet you a link there as you have stated and if local business or one with locations in varying venues, contact the affiliate stations seeking info for linking to them and,,,,,making sure they have yours as well.
If you have a customer list, now is a great time to get the link out via an email that comes back to your YouTube feed on the site.
Do you blog? Does the client blog? Get it out there.
If it is in professional services, offer it to varying sites within the discipline: for example physicians and the interview is about a new treatment modality - American Cancer Society, etc. AMA organ, Journal of Pulmonary Medicine, etc.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best app for running a photo contest?
We sell vinyl wall decals. Our product lends itself to social media. We are going to run a monthly contest for the best/most creative customer photo. What is the best app for this?
Social Media | | katazoom0 -
Is a way to analyse historical tweets to find out the global reach of a single tweet?
Do you know of any sites that allow a way to analyse historical tweets to find out the global reach of a single tweet? Thanks,
Social Media | | PhilYarrow
Phil0 -
Leverage other peoples author rank for your site?
Hi quick question, lets say you find writers in your niche and get them to do a guest post for your site and they have also built up alot of author rank (active google+ account, tones of social media followers). From my understanding you cannot leverage their author rank for your site since their google+ profile needs to be connected to your site? Unless it connected, you will not get any author rank benefit? Cheers, Mark
Social Media | | monster990 -
Dealing with Pinterest Traffic | Best Practices?
I've not been able to determine what a best practice might be in this situation. Maybe you can help. One of my sites (built on Wordpress) had a blog post go viral on Pinterest. We went from about 1-200 visits a day to more than 17,000 visits daily. All the traffic was basically coming through this one blog post. The site was not built to accommodate that much traffic. We quickly received a call from the hosting company that they had to take our site down because of the load that was being placed on the server (shared hosting.) This is a small, niche site. The products & services being advertised are extremely niche. There is no intent to ever have huge amounts of traffic because we know the customer base is so small. In order to keep the site up, and to reduce the amount of traffic coming from Pinterest, the hosting company modified the .htaccess file to block all traffic coming from pinterest.com. We know that 99% of all the traffic coming from Pinterest not only were not potential customers, but are in the wrong demographic. So, there's no worry for us in losing that traffic. I also know we're not the first site this has happened to. So, what's the best practice here?
Social Media | | Imperi0 -
Whats the best way to optimise a wordpress website for SEO?
i was wondering whats the best way to optimise a wordpress website for SEO? Any advice or tools would be greatly appreciated, currently the site is not very well optimised and is very new.
Social Media | | Bristolweb0 -
Best Joomla Facebook LIke Box Plugin
Hello, We want a like box that shows up like the one attached. We've tried several plugins for Joomla 1.6 and none show up consistently in all browsers. Which one do you recommend? like-box-for-seomoz-question.gif
Social Media | | BobGW0 -
Google+ and Google Search Plus Your World. Are the results served actually the best results?
I recently started a discussion on Google+ and thought I would get some feedback from the SEO community. https://plus.google.com/106060287111641282262/posts/Hpak5R6uY47 This article suggests that Google Search Plus Your World does not improve search quality for users. When a search is performed, I can imagine that results would be skewed to Google+ content and +1s from people in your circles. Doesn't this mean that if you only follow not-so-influential people who share and +1 not so quality stuff that your new "world" results are just going to be low quality? Doesn't this mean that SEO and traditional linking methods are dying? This would mean that the bigger chains will have more advantage just like what happened after Panda. How does the small business compete with this? Any insight would be of super appreciation.
Social Media | | itrogers0 -
Which tool you best recommend for Social Media management, engagement, and monitoring. reputeme.com - trackur.com - viralheat.com - sproutsocial.com?
Please consider the pricing, ease of use, and accuracy, also, perhaps the social networks being monitored( as far as I am concern it's only trackur that monitors google+) Also if you have other recommendation, that would be awesome too. Thank you. PS: I love seomoz Social Media reporting, I just have other requirements too. Thanks.
Social Media | | TofSalcedo841