How would you optimise a news website?
-
I have been asked for advice on how to optimise a news website whose keywords, almost by definition, change every day according to the articles being written.
How would you, for example, do SEO for the NYtimes.com?
Great content and subsequent links I'm sure take care of themselves. Just onsite then? If so.... what?
-
I have the same question and i would love to hear more ideas.
-
Hi,
Thanks for the response. This is a financial news website with global coverage - so ever so slightly niche, but a serious player within that niche.
With that in mind, I guess it's about just about making sure the site is crawled efficiently and as you say, making sure that it's meeting all webmaster guidelines best practices...
Wow... would never of thought my SEO advice to someone would never involve keyword research / keyword related optimisation....
Thanks again.
-
Hey Chris!
Great question, and since I work for a news organization, I'm happy to answer!
The good news is, depending on the stories you're covering, there may not be a lot of competition for your keywords. For instance, if it's primarily local news, you may only be competing with 3-4 major players, and at that point it really just comes down to the strength of your link profile, the unique content, and title practices (by title practice, I mean making sure your keywords are located in the title, etc.).
If you are working for a media source like the NY Times, the hard work is already done. The NY Times is a recognized authority and is included as a source by the aggregator monsters suich as Google news/blogs, Yahoo news, etc. The only issue you'd fac ein this instance is keeping up with best SEO practices and maintaining the site.
I guess the question is: are you working for an established source, or is this a new site? Is it a global news source, a national news source, or a local source?
Best,
W
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should we optimise our internal links?
Hi again, We recently had a technical search audit done by a specialist agency and they discovered a number of internal links that caused redirects to happen. The agency has recommended we update all of these links to link directly to the destination so we don't lose out on link equity. We'd just like to know if you think this would be a worthwhile use of our time. Our web team seem to think that returning a 301 to a crawler means that the crawler will stop indexing the original URL and instead index the redirected destination? Thanks all. Clair
Intermediate & Advanced SEO | | iescape2 -
HTTPS website migration and internal links
Hey Moz! I read Moz's guide on migrating websites from http to https, and it seems changing all relative internal links to absolute https is recommended (we currently use relative internal links). But is doing this absolutely necessary if we will already have a redirect in our .htaccess file forcing all http pages to https? Changing all of our internal links to absolute https will be very time consuming, and I'd like to hear your thoughts as to whether it's absolutely recommended/necessary; and if so, why? Thanks!
Intermediate & Advanced SEO | | TheDude0 -
SEO frustration...is my website too busy?
My real estate website, www.RiverValleyGroup.com, is currently not ranked in the top-50 for any of the keywords that I am currently targeting. I am targeting keywords such as 'Louisville homes', 'homes for sale in Louisville KY', etc....I am starting to think maybe my site needs to be revamped? I'm fairly new to SEO and have no idea how to get on the 1st page of Google for targeted keywords. Please help!
Intermediate & Advanced SEO | | gohawks77900 -
URL strategy mobile website
Hello everyone, We are facing a challenging decision about where our website (Flash Gaming website) is going. We are in the process of creating html5 games in the same theme of the flash games that we provide to our users. Now our main concern is to decide how to show this new content to the user? Shall we create brand new set of urls such as : http://www.mydomain.com/games/mobile/kids/ Or shall we adapt the main desktop url : http://www.mydomain.com/games/kids/ and show the users two different versions of the page depending on whether they are using a mobile device (so they see a mobile version) or a pc/laptop (so they a see desktop version). Or even redirect people to a sub-domain : http://m.mydomain.com/ The main idea we had is to keep the same url structure, as it seems that google is giving the same search results if you are using a mobile device or not. And creating a new set of urls or even a sub-domain, may involve a lot of work to get those new links to the same PA as the desktop URL that is here and know since a while now. Also the desktop page game should not be accessible to the mobile devices, so should this be redirected (301?) to the mobile homepage of the site? But how google will look at the fact that one url is giving 2 different contents, CSS etc, and also all those redirects might look strange... we are worried that doing so will hurt the page authority and its ranking ... but we are trying to find the best way to combine SEO and user experience. Any input on this will be really appreciated. Cheers,
Intermediate & Advanced SEO | | drimlike0 -
Xml Sitemap for a large automobile website
Hello moz fellas, I need expert advice for PakWheels about xml sitemap generation. There are hundreds of thousands of pages (mostly USG) and these are increasing day by day. What is the best practice of controlling all these pages in xml format. Where can we generate sitemap.xml to submit in Google and Bing webmaster tools. Your input may help us in managing these URLs in an xml format. Thanks
Intermediate & Advanced SEO | | razasaeed1 -
Are there any SEO Tips before killing a website?
Hey guys, My company acquired another company, and after a couple of months we decided to completely kill their website. I'm not finding any info about SEO best practices for this type of situation. From the "switching domains" and "new sites" articles and blog posts I can extrapolate that I should: 301 redirect their home page to ours Look at specific pages with good authority that relate to our pages and 301 them. Look at the strongest backlinks to their site and try to change them to point to our site. Create a 404 page for the rest of their webpages that tells them that we acquired the company (hopefully with a main menu and search bar) Any other suggestions?
Intermediate & Advanced SEO | | nrv0 -
Duplicate Content http://www.website.com and http://website.com
I'm getting duplicate content warnings for my site because the same pages are getting crawled twice? Once with http://www.website.com and once with http://website.com. I'm assuming this is a .htaccess problem so I'll post what mine looks like. I think installing WordPress in the root domain changed some of the settings I had before. My main site is primarily in HTML with a blog at http://www.website.com/blog/post-name BEGIN WordPress <ifmodule mod_rewrite.c="">RewriteEngine On
Intermediate & Advanced SEO | | thirdseo
RewriteBase /
RewriteRule ^index.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]</ifmodule> END WordPress0 -
Website Ranking Issue
Hey All My question is specfic to a particular website. The category of the website is Kitchen Appliances. The keyword is extremely competitive. The website I am currently optimizing has loads of products and many pages as well. I am constantly building links from industry specific websites for the website as well as composing articles and leading the users back to the website with keyword rich anchor text. I have been doing this for around 3 months and I do not see the website in the first 30 pages of the SERP (for the keyword kitchen appliances - the site is a page rank 2 BTW). No bugs reported as well in Webmaster tools. My next step is to add these articles to the website (www.example.com/KitchenAppliances ) with keyword rich metatags as well as content with internal links to my product pages. I also plan on sending traffic to these pages to build the pages link popularity. Do you think I can expect better results for the article pages than my original website product pages or do you think I should continue with the link building activity I was performing originally for the website. regards Ryan
Intermediate & Advanced SEO | | SEO5Team2