Reciprocal links
-
Hi SEOmoz Pros,
We have vendors from whom I was hoping to get links.
To make it more enticing to them I was planning to select a small number of vendors (with good site metrics-PA, DA, PR) and create a "Featured Vendor" module on some pages that would link back to the vendor's site as well--thereby created reciprocal links.
I was planning to only have one vendor to a page and only for the pages that we are targeting locally. My hope is to help boost the ranking of those pages.
Is it okay to offer our vendors to link back to their site or should I ask for a one-way link back to our page and pitch it as exposure for their brand??
Lastly, does Google penalize for these types of links?
Thanks!
-
Thanks guys!
-
I definitely agree with you about one way links being better in general. However, if Google reduced 100% of the link value.. then blogs like SEOmoz wouldn't do well at all because they link back to tons of sites
-
Even though the intention might be better, the Google Algorithm doesn't take into account intention. If it sees two pages linking to each other, it will flag it as reciprocal and reduce at least some of the value of each link, if not all. I'd recommend asking for a straight one-way link. Maybe offer your vendors a badge to put on their site as a sign of pride in your working relationship. The badge could then link to you, and both of you benefit without a link exchange...
-
This sounds completely legit to me.
Google just doesn't want you to exchange links for the sole purpose of manipulating search results.
But in your case, you both are giving each other brand exposureYou could ask for one way links, as those may be a bit more valuable.. but I wouldn't stress over it either way, you're on the right track IMO.
Does this help?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does link have any value?
I recently received a link, but upon inspecting the page source on the site I did not see the link in the coding. Is this a link with any SEO value? Is google able to see this link? Note: Upon inspecting the actual link on the page, I do see coding with a followed link, but on the page source, only the actual table in which it is listed shows in the coding, with none of the content - including our link, showing.
Link Building | | whiteonlySEO0 -
About Link Earning?
I own an e-commerce store and I am get started with my SEO strategy. I know content is extremely important when it comes to link building, however for an e-commerce store what can I do as far as content. So far my only idea is blog posts. It's a furniture store so videos are really hard to do. The blog posts relate to home decor and interior design. My question is if people are going to be linking to my blog, will this help my website rank for product terms? The blog is part of the website, websitename.com/blog.
Link Building | | The_Kiwi_Man0 -
Internal Linking Questions
Hello, here are my questions. 1:Should I be internal linking back to my home page from every subpage or lower page on my site. Or, is that going overboard? 2: If i'm internal linking back to a page with an anchor text that has no relation to the page, will that pass less relevance? So for example lets say the current page is about mazda cars. Then, I link to a page about ford cars with the anchor text Mazda cars that would pass less relevance, right? Thanks for your help
Link Building | | PeterRota0 -
Old links
I am looking to remove some old directory links that now look spammy. Some years ago the site was redesigned. The links are all to the old pages url, which is 301 redirected to the new. If we remove the 301 and let the page 404, will that suffice in Googles eyes?
Link Building | | cottamg0 -
Is there a software to help me check whether the sites that i give link to, also place my link on their site (reciprocal link)?
When i exchange links with others, i usually put their link on my site hoping that they'll do the same. Since it's impossible to check all sites whose link i have placed on my page to see if they have put a link back to me, i was wondering whether there is a kind of software to help me do that!
Link Building | | isidora0 -
Too Many Links???
SEOMOZ is telling me I have more than 100 links on quite a few of my pages, and I cant seem to find out what links they are finding. Like for instance on this page http://standupguys.biz/what-we-haul/commercial-junk-removal-services/computer-removal-recycling/ It is telling me that I have 117 hyper links (which is WAY too high). Can anyone explain to me where these are coming from, and how I can avoid this?? Please and thank you.
Link Building | | Caseman0 -
Link building
What is the difference between External Followed Links and Total External Links, why are the numbers different? Should the numbers not be the same? I have a difference of 24 links can anyone explain why?
Link Building | | vendorshop0 -
Removal of dodgy links
Examining the backlink profile of a new client I can see a large number of links developed by an offshore agency they used for link-building. The client is a reputable, professional company but some of the links are on very low-quality sites in-between viagra, online pharmacies, cosmetic surgery etc. It is unclear whether some of the links are paid or not. There is no indication that they have been penalised for these links but they are obviously unhelpful. Can I use GWT to request Google ignore them or should I just leave them and move on with more appropriate link building techniques?
Link Building | | bjalc20110