Are you SEO master? What would you change on my page?
-
Take a look at this page and tell me what would you change from SEO perspective. It's always to easy to criticise so here is your chance. Good Luck.
-
I'd be careful with that footer you've got. I might be behind the times, but I think that could be considered keyword stuffing which, last I checked, Google doesn't look to nicely upon.
-
Fundamentally, I agree with the others: this page/site needs help with UX more than it does with SEO. The text is hard to read and doesn't seem to be written with human customers in mind. The experience looks like it's optimized for search engines rather than humans. This may help in driving traffic, but because the site looks untrustworthy, it probably results in a high bounce rate and low conversion.
I think that SEOs and UX design professionals can work together to solve problems like these by placing the human customer at the center of their strategy.
Best wishes and good luck!
-
Ok first things first... From a usability point of view, there is far too much happening on that page. You would be much better off splitting the page up more and have this as an overview page without also of the images on there. Page load times is a big problem and this was loading slow, and since Caffeine, this is an important metric and should not be ignored. Towards the bottom of the page, all those rotating images made me dizzy trying to see what was going on. Back towards the top of the page, your header font and colour don't seem to fit well with the rest of the site and this can cause problems for some visitors in terms of how much they trust you. A clean well formatted page will win every time. Just a few points for customer interaction. Regards, Andy
-
I would work on the load times, I'm a small sample, but it was a very slow load time.
*not sure why I got 2 thumbdowns, google takes site speed very serious.. look in webmaster tools.
-
I guess there's a fairly fundamental issue:
There are 110 Global searches for 'diamond mens jewelry'. Is there any reason in particular why you're targeting this phrase? (referring to title element)
Header tag issues too. You want to include keywords in the H1 (unless you're going straight for "mens jewelry" but this isn't consistent with your title element) and you ought to have H2 tags in there too. Alt attributes for your images wouldn't hurt either... And you nofollow'd your navigation links??!?!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO for a site in development
We've recently taken on a new client for an initial 6 months for SEO (until their new site is going live) to help build traffic to the site. They are currently getting a new website built so don't want work done on their current site... but due to the current structure it is making it difficult for us to improve rankings for a number of keywords. They are essentially a booking engine for services across the UK so it is just a home page with a search filtering through their services, locations and dates which leads to a results page. It is a combination of services and locations we need to target keywords for but there are no appropriate landing pages due to the site layout. The one thing they are happy for us to work on is the blog, so my question is would it be best to create landing pages on the blog targeting keywords such as 'sports massages in London' and build links to these pages? Then when it is time for the new site, with new appropriate landing pages, simply 301 redirect these pages? If anyone has any input on this idea or suggestions for other ways about it we'd be delighted to hear from you Thanks
On-Page Optimization | | Will_Craig0 -
How to "on page" seo a small local service business - particularly headers
First off, let me apologize if this question is posted elsewhere, worded differently. I've looked around quite a bit and have been unable to find the answer. Basically, we are a small web design firm just getting our feet with with SEO. Most of our clients, especially initially, will be quite small, local, service businesses. For example: and electrician, a pet sitter, a retail printing and map store, a surgeon etc. Almost all of their sites will follow a basic "business card on the web" format... Home Page - About Us - Testimonials - Rates - FAQ - Contact Us - Etc So, from what I've read about on-page optimization, making sure my keywords are in the title, header, body, and meta description is one of the easiest and quickest things we can do for our clients. This is a straightforward concept for me when applied to the homepage. For example, take the local pet sitting business. Her keywords are: Pet sitting, Dog walking, and the city we live in, Anytown USA. So, I've used those keywords in all the appropriate places on the home page: title: Dog Walking and Pet Sitting Service in Anytown USA header: Dog Walking and Pet Sitting Service in Anytown USA first sentence of body: We are a professional Dog Walking and Pet Sitting Service in Anytown USA meta description: We are a professional Dog Walking and Pet Sitting Service in Anytown USA. At Business Name your furry friends become a part of our family. So, my question is: Do I also optimize the "about us" page? I've changed the title of all the pages to follow this format: Dog Walking and Pet Sitting in Anytown USA - Home Dog Walking and Pet Sitting in Anytown USA - About Us Dog Walking and Pet Sitting in Anytown USA - Rates Dog Walking and Pet Sitting in Anytown USA - FAQ Dog Walking and Pet Sitting in Anytown USA - Etc Easy enough so far. Also pretty easy for the meta description, and the body. However, how would I add keywords to the header without making it look ridiculous? We use wordpress with the genesis framework, and child themes from studiopress. The header is always prominently visible at the top of the page. Most people would expect to see the header be the same as the link they clicked on the nav bar: for example, on the "about us" page, people expect the header to be: "about us" Not: "dog walking and pet sitting in Anytown USA - About Us" Do I just not worry about the headers on the other pages? For that matter, I'd really like people to "land" on the home page, not any of the other pages, so should I not optimize them at all? Does optimizing the rest of the pages help the home page to show up higher in the SERPS? If I do end up optimizing the rest of the pages, should I use slightly different spellings of the keywords: like Dog walker instead of dog walking? Or pet sitter instead of pet sitting? I've repeatedly seen people talk about not using the same keywords on more than one page... but for most of these businesses there are really fairly few keywords. There just isn't that many different ways that someone is going to search for an electrician, or a plumber, or a pet sitter. By the second or third page that I optimize on one site, I imagine I'll start running out of different variations of the keywords. I recognize that a lot of what we'll do that will be most helpful to local clients has nothing to do with on page optimization (setting up google places, google+, yahoo + bing local, etc). I'd just like to make sure that I'm doing the on page stuff as perfectly as possible. Thanks for your time and responses! -Matt p.s. while I'm at it, let me ask another question about domain names as well. Right now the pet sitting client mentioned above is using: www.petcare_Anytown_.com After operating her business for the last year she realized she is much more interested in dog walking than pet sitting. We are in the processes of redesigning the site, and when finished, are considering moving it to: www.dogwalking_Anytown_.com My assumption is that as long as we use permanent redirects from the old site to the new one, we shouldn't lose much SEO value. Is this thinking correct? On a related note though: another article I read mentioned that using a brand name in the domain may actually be more useful than the keyword rich domains above. However, www._businessname._com happens to already be taken by a pet sitting business at the other end of the country. We could however use: www.businessnameAnytown.com Which one do you think would work better? The keyword/location domain, or the businessname/location domain? Thanks!
On-Page Optimization | | Webformix0 -
Optimizing E-Commerce Category Pages For SEO
Hey, Does anyone have any tips for optimizing e-commerce category pages? Looking to add content to each category page but not sure where to put the content i.e. above the footer? Above the search results? In the left hand nav bar? Have a landing page which they click through to see search results? If anyone has any good examples or tips it would be much appreciated. cheers David
On-Page Optimization | | DavidLenehan0 -
Google's Page Layout Algorithm Change
Hello Everyone, Google says they've implemented this change because they are answering the complaints of users who have to search for actual content after they've clicked on a result. They go on to say users want to see content right away. Now while most of this talk is about ads, I wonder if this will also apply to websites that are image and flash heavy above the fold with very little content. I am working on a few auto dealer sites where 99% of the content above the fold are flash banners and images. Below all of this noise you can find about 200 words of text talking about their dealerships. I'd love to know everyone's thoughts on this...Does the new page layout algorithm change apply to only ads or to images and flash as well? Thanks
On-Page Optimization | | wparlaman0 -
Old pages
I have a site where I have 5,000 new products each year, I never waned to deleted the old pages due to links pointing to them and keywords. But I now have 20,000 plus pages, does having that many pages spread out my link juice or does it effect me in any other ways over having a site with 5,000 pages or should I keep not deleting old pages so I dont loose any links? Along with that I currently do not link to my old pages from my site so Im guessing google does not get to them very often if at all, if you agree to still keep them should I link to them somewhere? Because the products are not that simiiar and they do bring added value I dont think canonical would work here
On-Page Optimization | | Dirty0 -
Should I include a "|" for better page title SEO results?
I have seen many sites that include the "|" in page titles and was wondering if there is some SEO value in the practice. Example: Product Name | Company Name Instead of: Product Name by Company Name I have not seen any value in it myself other than a good way to avoid stop words. I wanted to make sure. Currently I have the "by" included in the page titles.
On-Page Optimization | | JedHenning0 -
E-Commerce product pages that have multiple skus with unique pages.
Hey Guys, With the recent farm/panda update from google i'm at a cross roads as to how I should optimize product pages for a project i'm working on for a client. My client sells tires and one particular tire brand can have up to 15 models and each model can have up to 30 sizes. IE: 'Michelin Pilot Sport Cup' comes in 15 different sizes. Each size will have it's unique product page and description bringing me to my question. Should I use the same description on every size? I do plan on writting unique content for each tire model however i'm not sure if I should do it for every size. After all the tire model description is the same for every size, each size doesn't carry any unique characteristics that I can describe. Thanks in advance!
On-Page Optimization | | MikeDelaCruz770 -
Can I have a strong brand category page and a strong product page?
It seems Google base and other Comparison Shopping Engines like to see the brand in the product name. But, on my category page for that brand, website optimizer tells me including the brand name with each product is cannabilizes links. For example; I have a page for jewelerABC with 20 pieces of jewelry listed as well as original content about jewelerABC. I do not currently name these products as xyz by jewelerABC. This page comes up nicely in the serps. But in Google base The top listings for jewelry by jewelerABC seem to have every product named xyz by jewelerABC or JewelerABC xyzs. What is the best way to optimize.for both? Stephen
On-Page Optimization | | stephenfishman0