Keyword placement on home page or throughout the website
-
OK, I find the courage to ask this because there is not supposed to be a dumb question. Like all of us, I want my website to rank great with a particular keyword. Do I have to use this keyword only on my home page (the start page which I want to appear on top Google results), or does it make a difference if I use the keyword on several articles that I post on my website. These articles all have seperate links. Eg i want the www.website.com to be found by Google, but this website contains www.website.com/link1.html, www.website.com/link2.html.. etc. Will keyword usage on link1.html, link2.html etc be relevant so that www.website.com is found by Google? Or is every single page for itself? Hope I have explained that well and I would really appreciate your feedback.
-
Thanks a lot, I think I got it.
-
Probably a bad example with the oil, but with free xyz game as that page grows in authority it effects the domain authority of the site. As the domain authority goes up, the easier it is for the page authority to increases. So, each optimized page ultimately effects every page.
-
OK, so if I understand you correctly instead of stuffing separate pages with the keyword i want the start page to rank with, I should focus on the rankings of each single page and this automatically will help the start page rank better as well?
So for example if I posted an article on my free games website about, say, what is the best oil for your car (which has nothing to do with free games) and this page about the car oil ranked well with the keyword_ car oil_, would it help my start page rank better with the _free games _keyword?
-
OK, I get your point, thanks!
-
Sour comment Sites do not rank pages do, I understand what you mean, but it is a bit misleading.
I am sure Rand has preached about site theme helps you rank, but my point is that links do help you rank, having relevant pages pointing to your ranking page helps, exteranl or internal, make sure your linking is clear as to show the search engine what page is the the imporatnt one.
-
I would not worry too much about keyword being on all pages, but rather make sure you do not canablize in your linking, decide what page you want to rank, and make sure any pages that are relevant link to that page with keyword in link text., but do not link away from your main page with that keyword in link text. Since you want the home page to rank for that keyword, every page in your site should link back to home page anyhow for best linking structure.
Search engines will try to work out what pages is best, if you link as i suggested it will easerly be able to make the correct decision
-
All that Ryan is saying here is spot on. What might help you from a wider perspective is to change how you are thinking about your site. You state: "I want my website to rank great with a particular keyword." you then state you want the start page (home page) to appear on top Google results.
Sites do not rank in Google, Pages do. What Ryan is trying to communicate is that you need to have a focus for each page and a keyword/keyword phrase for each. So, Free Games Online is your homepage keyword phrase and you optimize that page for that phrase. Maybe, page two is a particular game "Farmeram." your keyword phrase might be Farmerama - Free Online. So, while the site title is Free Games Online, the page will be Farmerama Free Online or Farmerama Game Free Online, Free Farmerama Game Online. etc. You then incorporate this into the other page elements and move to page three. By utilizing good keyword research (what keywords are gamers using to search for games with) you are able to choose phrases with higher numbers of searches.
When you get every page fully optimized, your site will then be optimized. (Oh, yeah, then go to the English version
-
Hello Ryan,
actually Greeks and I suppose many other people who are not native English speakers use this particular English keyword instead of its translation, so I don't think I need an English version of the website (too much work, too much competition). So to sum up, do you think my approach "game x is a free game" or "if you like free games about x try this game" actually helps? Or only if I make it anchor text? I am not sure I understand completely.
I really appreciate your help!
-
Based on the information you shared I would suggest the following:
1. Separate your site into a Greek and English version. It seems you are trying to do both on the same pages and the results will not be positive for users nor SEO. Since you are using a .gr domain either make the main site greek and add a /en copy of your site, or add both a /gr and /en section of your site.
2. Home page title: Free Games Online or Free Games Online | FreeGamesOnline.gr
header tag, alt tags, content, etc. should all support your focus of "Free Games Online"
3. Page 2 title: Skyrama or Skyrama | FreeGamesOnline.gr
header tag, alt tags, content, etc. all support "Skyrama". You can have a header as "Skyrama is a free game" but then it seems every page of your site will be [game name] is a free game. You can take that approach and it is fine.
4. Page 3 title: Farmerama or Farmera | FreeGamesOnline.gr
the rest is same as Page 2 except replacing Skyrama with Farmerama
It you decide to use the phrase "Free Games Online" elsewhere in your site, make it anchor text which links back to your home page.
I hope this makes sense.
PS. Add Lineage2 to your site
There are tons of Greek players and BnB is very active with L2 (or it used to be).
-
Thanks, I think I understand what you mean. However, the keyword in this case is zink, and however you use it - either in connection with aging or with the immune system, Google reads zinc on page 2 and on page 3, which is what you want. But I am still not sure how to avoid cannibalization. Do you mean that the keyword can appear on the contents of page 2 and page 3, but with a different context?
How would this apply to my case? My keyword is free games but i dont aim for page 2 or page 3 to be found with that keyword, I just want to use them so that page 1 is found better. Page 2 or page 3 would describe a different game each, so that the contents of page 2 and page 3 are totally differnt, but they contain the keyword free games. Eg page2 would say Skyrama is a free game in which you manage your own airport and would describe skyrama. Page 3 would say If you like free games about farms, then Farmerama is your game! Harvest vegetables... bla bla. Is this how you mean it?
-
Any given page on your site should ideally focus one or two keywords or phrases. You can discuss similar topics on other pages but ideally there will be some variation. Let's use "Zinc" as an example topic.
Page 1 - Zinc
Page 2 - Zinc and aging
Page 3 - Zinc's effect on the immune system
Each page would reinforce their keyword or phrase focus with their titles, header tags, content, URL and other factors. What you don't want to do is discuss the exact same topic on multiple pages of your site as it leads to confusion on which page should rank in search results. That problem is called cannibalization where you have multiple pages of your site competing internally for the same keyword.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Noindex child pages (whose content is included on parent pages)?
I'm sorry if there have been questions close to this before... I've using WordPress less like a blogging platform and more like a CMS for years now... For content management purposes we organize a lot of content around Parent/Child page (and custom-post-type) relationships; the Child pages are included as tabbed content on the Parent page. Should I be noindexing these child pages, since their content is already on the site, in full, on their Parent pages (ie. duplicate content)? Or does it not matter, since the crawlers may not go to all of the tabbed content? None of the pages have shown up in Moz's "High Priority Issues" as duplicate content but it still seems like I'm making the Parent pages suffer needlessly... Anything obvious I'm not taking into consideration? By the by, this is my first post here @ Moz, which I'm loving; this site and the forums are such a great resource! Anyways, thanks in advance!
On-Page Optimization | | rsigg0 -
Keyword usage in eCommerce Sites - Danger of keyword stuffing?
Hi all, I'm having a little difficulty deciding the best approach for selecting my product titles as I've encountered a few issues. I understand how important it is to try and use the keyword in your product titles, but about the category page that lists all of these products? One of category pages, for example, has 16 products on it. Each has the product title followed by the keyword. I have also used the keyword in the category title, URL, breadcrumbs and two or 3 times (because it was natural) in a paragraph that describes the category etc. Due to the little amount of text on the page, and the sheer amount of times that the keyword is being used, it looks like I am keyword stuffing (By Moz On Page Report Card). I think it came to 23 uses of the same keyword altogether. This is the pretty much teh same throughout every category page on my site, and think I was penalised by Google for this reason. I'm a relatively new site and have done everything by the book as far as I know, so everything is pointing at this to be the cause of the drop/disappearance in ranking. How do I rectify this problem? It's important for the products to have the keyword in, right? As this is one of the SEO practices that is given more weight when considering rankings. I have thought a potential way around this, which is to split the keyword between an exact match, and a variant of the keyword in the titles - only very slightly though. So my product titles would look like 'Product A Exact Match Keyword', 'Product B Variant on Keyword' etc. Could this work? Can anybody advise on the best thing I could try? I have attached an image to give you an idea of the layout of my category pages - Apologies in advance about my embarrassingly rubbish photoshop skills! I wasn't able to upload directly, so I have attached a link. Thanks for reading, John 4iIkmSx
On-Page Optimization | | John_Francis0 -
Meta Keywords
Hello! Just wondering what opinions others have on Meta Keywords? Ive read in the past here on Seomoz that they are irrelevant now to search engines. I do see some of our Large competitors still using them. When I use the SEO page tool to check out pages for optimization it recommends that we remove them? This is something that I have been doing for a few months now but am second guessing myself now. Should I continue to leave them out of current page structure? Thank You!!!!
On-Page Optimization | | TP_Marketing0 -
Jquery in top of page vs text on bottom page
Is it the best way to use jquery sliders on the top of your page to still get all your text above the fold and score in search engines? for example: http://www.wolf-howl.com/wp-conte... is much better to score high ranks in search engines than http://www.wolf-howl.com/wp-conte... ?? Thanks!
On-Page Optimization | | HMK-NL0 -
Do you handle website on-page/site optimization?
Our website is gaining traction and we are looking for an individual who is an expert at examining websites to see if the structure and on-page optimization is being optimized, and what. Please contact me if you are interested. Thank you.
On-Page Optimization | | balboafinance0 -
Keyword in URL
Hi everyone, I've heard many times that keyword prominence in url have a good impact for on-page optimization, even in SEOmoz it is one of the on-page factors. But what if i put keyword in URL then some of the page weight will be targeted to the page in the URL. Which in my vision makes only a negative impact. For ex. Targeted page <a>with keyword "buy car in NY" has a link with anchor text "buy car in NY" pointing on page **, so some weight from A will be transferred to B. Also I think this subject cover a cross linking, so I would like to know, what is the right way of doing cross linking and does it still brings any impact on keyword rankings in SERP.**</a> <a>**Good answer will be appreciated. Cheers, Russel**</a>
On-Page Optimization | | smokin_ace0 -
Canonical tag for home page
This question was asked before but I didn't see a clear answer to it. If I've got a site that has as it's home page: http://www.mysite.com/, and there are many references within the site back to the home page that point to /index.php, should I include a canonical tag in the index.php page like this: to avoid a duplicate content issue, and to have all juice from both links combined into one?
On-Page Optimization | | wcksmith0 -
Pages crawled
I noticed there is a limited in the number of pages crawled on galena.org? Will this number increase over time?
On-Page Optimization | | nskislak240