Some sites like bbc.co.uk place the most important category links at the bottom of the page while other sites will place the whole site map there. What are the benefits (or not) of both approaches?
-
Placing site category links bottom of pages.
-
If I were to put a site map at the bottom of a page, I would not list every single page but only the most important category and page links, along with the links required for legal purposes. You don't want footer links to drain your page of link juice, nor overwhelm your page design. What's more, placing a ton of the same links on every single page of a site is definitely considered spammy these days.
For news sites, yes, the lead story should be the first thing a user sees. For most other sites, though, a few links in a well-designed top nav bar should be placed near the top of the page or directly underneath a branded banner.
-
I think examples like the BBC are bad to look at their layout strategy. They are too credible for Google to punish for placement. You and me on the other hand, aren't credible enough to play those games.
-
What CMS are you using? It might be that you need to get someone to do some code editing for you?
Regards,
Andy
-
Agree, wouldn't put links above content. What I see is that links are put at the bottom of each page. My issue is that my CMS won't allow me to edit my links so I put all sections or none as I can not edit individual links out.
-
I think you will find for the BBC that they are more interested about getting the content up there first, rather than just categories. And I have to agree with why they do this.
There is no point in a visitor coming to your website and just seeing half a page of links before they get to the content itself. For the user experience, this would be a bad move. Not sure there are really any times I can say having a huge list of links above the content is a good move.
Regards,
Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I want to move some pages of my website to a folder and nav menu in those pages should only show inner page links, will it hurt SEO?
Hi, My website has a few SaaS products, to make my website simple i want to move my website some pages to its specific folder structure , so eg website.com/product1/features
Technical SEO | | webbeemoz
website.com/product1/pricing
website.com/product1/information and same for product2 and so on, the website.com/product1/.. menu will only show the links of product1 and only one link to homepage (possibly in footer). Please share your opinion will it be a good idea, from UI perspective it will be simple , but i am not sure about SEO perspective, please help thanks0 -
Question about spammy links to 404 Pages we never created ...
FYI I'm a beginner within the company, so this might be a basic question, but ...I was going through open site explorer and checking www.partnermd.com for opportunities to reclaim links and I found a bunch of 404 pages that we never created that had nothing to do with the business. Out of curiousity, I plugged in one of the weird links like this one:http://www.partnermd.com/images/2015-best-space-heater-best-wers.html into open site explorer and found several bad spammy links pointing to it. When I clicked on one of them I got a notice that the site might have been hacked.I did some research and it looks like Google doesn't penalize you for spammy links to 404 pages, but how do we prevent this from occurring in the first place if possible?
Technical SEO | | WhittingtonConsulting1 -
Google Indexing of Site Map
We recently launched a new site - on June 4th we submitted our site map to google and almost instantly had all 25,000 URL's crawled (yay!). On June 18th, we made some updates to the title & description tags for the majority of pages on our site and added new content to our home page so we submitted a new sitemap. So far the results have been underwhelming and google has indexed a very low number of the updated pages. As a result, only a handful of the new titles and descriptions are showing up on the SERP pages. Any ideas as to why this might be? What are the tricks to having google re-index all of the URLs in a sitemap?
Technical SEO | | Emily_A0 -
Keyword place in page HTML code? Higher is better?
Hello, is it important to place keyword more higher in html code Our situation: item page. H1 and all text about this item with keyword mentioned three times is in the end of html code? Competitors pages with info about item, but higher keyword place and description in html code make better in SERPS. Could it be reason? Could we change place of text about item in html code ? Giedrius, Lithuania
Technical SEO | | Patogupirkti0 -
Will sitemap generated in Yoast for a combined wordpress/magento site map entire site ?
Hi For an ecommerce site thats been developed via a combination of wordpress and magento and has yoast installed, will the sitemap (& other yoast features) map (& apply to) the entire site or just wordpress aspects ? In other words does one need to do anything else to have a full sitemap for a combined magento/wordpress site or will Yoast cover it all ? This link seems to suggest should be fine but seeing if anyone else encountered this and had problems or if straightforward ? http://fishpig.co.uk/wordpress-integration/docs/plugins.html cheers dan
Technical SEO | | Dan-Lawrence0 -
How can you get the right site links for your site?
Hello all, I have been trying to get Google to list relevant site links for my site when you type in our brand name, Loco2 or for when Loco2 comes up in a search result. Different things come up when you search Loco2 and Loco 2. We would like site links to look like how they do when you search Loco 2. However Loco2 is our brand name, NOT Loco 2. Does anyone know why Google is doing this and whether we can influence results? We have done as much as possible via Google webmaster, in terms of specifying the links we DO NOT want Google to list for Loco2. However, when you search "Loco2", results only show simple site links. Ideally what we want is: Loco2 to be recognised as the brand NOT Loco 2 The same results (substantial, identical) for Loco2 as for Loco 2 (think o2 and o 2) For the site links to reflect the main pages of our site (Times & Tickets, Engine Room forum etc.) Many thanks in advance! Anila
Technical SEO | | anilababla0 -
Should I ask third pages to erase their links pointing at my site?
Good Morning Seomoz Fans, let me explain what is going on: A surfing site has included a link to my Site in their Footer. apparently, this could be good for my site, but as It has nothing to do with my site, I ask myself if I should tell them to erase it. Site A (Surfing Site) is pointing at Site B (Marketing Site) on their Footer. So Site B is receiving backlinks from every single page on Site A. But Site B has nothing to do with Site A: Different Markets. Should I ask them to erase the link on their footer as Surfing people will not find my Marketing Site interesting? Thanks in advance.
Technical SEO | | Tintanus0 -
What to do next with my site gamblingsites.co
So I have this site gamblingsites.co, which I launched about a year ago (I think.) This used to be internetgamblingsites.net (a domain I bought, but never managed to get in the index, and it appeared to violate the T/Cs after asking in GWMT) and before that the site used to be casinowarehouse.eu. After moving to gamblingsites.co, the pages were indexed almost instantly. I kept a 301 in place until today as I had some links pointing to internetgamblingsites.net. Now, until a few weeks ago, everything was fine. The site was ranking top 10 for gambling sites (8-10) and I had some traffic everyday. This site wasn't my top priority, so besides adding new unique content, I didn't do much with it. In each case no shady link building or what-so-ever. On February first of this year, however, it lost all of its rankings, and I have no idea why. Much worse site appear in the top 50, where a sub page of my site appears somewhere on the 9th SERP for keyword 'gambling sites.' Last week I started contacting some people and asked them to update my links. I also used my own sites (all on unique hosting accounts) to build some branded links, i.e. 'GamblingSites.co' and similar terms to down tune the exact match. I also decreased the instances of the exact match on the homepage, to avoid over optimization. Finally, I removed the 301 from internetgamblingsites.net, since the better links have been changed (or are about to get changed soon.) Now, couple of days later... no changes, but it's probably to early to judge. My question to you: "What would you do next, to try to save the site and at least get some traffic to it?" Thank you for your help, Giorgio PS: Feel free to ask for more information.
Technical SEO | | VisualSense0