Business Directories and Spammy Link Profile
-
Hi,
have been reading a lot about submissions to directories and posting spamming blogs and forums and how they're a bad idea, saw a great post on it by Rand in a white board Friday lecture, the only thing is I've been analysing a company and that appears to be what makes up its entire link profile, all the links point to their home page with their primary phrase as the anchor text.
Just wondered how a company with some 4k links the majority being follows, hasn't been penalised for what are a really bad set of back links.
Should add that this is an insurance company, they're no light weights in their industry but certainly not one of the big boys.
Thanks, Lee
-
is funny you say that, was analysing a site the other day and they had lots of links from graphical blog post, think they came from abode illustrator tutorials, commenting has been blocked now but those links were generating a lot of authority, low 70's.
Which raises an important point thats something worth considering, commenting on pages that are likely to mature in respect of PA, what might only get a little authority now might in say 3-4 years yield something worth having,
Good points thanks a lot.
-
I think considering the history and particularly the issues surrounding low quality directories, most of which who were banned are back and listed, it shows a lack of commitment by Google to stamp out this kind of low quality linking, which is plainly done to artificially inflate rankings.
Concerning the Panda update I just think this is a response by Google to fire-fight the popularity of social media. Interesting that Panda and Google+ were both introduced relatively close together.
And I guess you can understand that, I get most of my business from social sites, Facebook being my main source of work and so that's reflected in how much time is spent socialising there. More time being social less time Googling!
Thanks for your comment.
-
Agreed Opt,
I took a look at their competition (the big boys) their links profiles were spectacular lots of heavy weigh authority sites, National Press, Stock Market (75-90 PA) . I guess it all boils down to who they're employing to do their seo, hire low grade and the results will reflect that quality.
Still somewhat hesitant to adopt this kind of link building strategy myself, I have made blog comments but they've been genuine and lengthy responses to posts in my industry.
thanks appreciate your comment
-
I see this absolutely in the graphic and logo design industry. Newer sites spamming the web with directory/forum/article spam links are getting to the first page and bumping off MUCH older sites that just post good content on their websites and do not actively go after spam link building!
Very unfortunate! But it is definitely working!!!
-
Despite what a lot of people say I still feel that link building in this sense works as long as you are strict with it. If they are making sure the directories have a good authority, they have a mix of followed v no-followed and build in some sort of organic manner (consistent drip of links).
I think a lot of concern is that the search engines are working out which links are manufactured in this manner and will soon heavily devalue them, but in the here and now it works to some extent.
I guess the other thing to consider is the competition - if it is this type of link building v no link building I guess this would win...
-
Hi Lee,
I know how you feel. I feel the same when I see this happening quite often unfortunately.
What I think it is: they got their spammy backlinks before Panda update and haven't been caught. As yet.
I do hope that Google keeps improving it's algorithms and one day we won't see such cases. Or I'm just being an optimist...
Regards,
Alex
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the relationship between inbound links and linking domains?
In doing competitor research, there's a specific competitor that has fewer linking domains, but dramatically more inbound links. How do these two relate to each other? I do have a higher domain authority and more internal followed links with them having more internal nofollow and external (both follow and nofollow) links. I'm trying to understand how they can have 3.7k linking domains and 4.8 million inbound links while I have 4.1k linking domains and only 601k inbound links. What really defines an inbound link and what's there relationship between inbound links and linking domains?
Competitive Research | | grayloon0 -
How to approach link building/content in my weight loss coaching niche in a large scale way
Hello, I run a weight loss coaching business, bobweikel.com that is in it's early stages. I'm still working on making it graphically appealing I want to increase my number of national clients - it's coaching done over the phone or skype. I'm needing help analyzing my niche, specifically keywords, article content topics, link building tactics. I want to put a lot of time into it. Eventually I want to scale it up and hire other weight loss coaches and even SEO help. How do I get this dream going through gaining national clients online? There's not much traffic locally. I'm enough of an authority that, with enough time, I can create kickass content on the topics of weight loss and also the topic of NLP (NLP is the type of coaching I do, but it's little known) I'd like to add 5 best-of-the-web articles and a blog. Looking for advice. Would like to dream big. Tools I normally use (though I'm open to anything): OSE, Link Prospector, Excel Pivot Tables, Buzzstream, iPhone 5S video camera with tripod, youtube video embed, keyword discovery
Competitive Research | | BobGW0 -
API's for User Profiles other than Alexa
Hi, We are building an app that requires some audience profiling of websites as part of its architecture. Alexa provides some of this info, along with visitors by country which is useful, however I am quite skeptical of the information it provides as it is well known it can be way off (particularly on smaller sites), so are there any other API's that provide better data along the same lines as Alexa? NOTE - The app will profiling websites without having their authorized logins etc, so it needs to be an API that doesn't require authorisation from the website to get the data . Many Thanks
Competitive Research | | James770 -
Analyzing Back Links - Says site A has back link to Site B but when I look at site B I can't find any back link to Site A. Why?
I am new to SEO Moz - It looks like incredible technology. I was playing around with different websites to see where they had back linked to see how it works. Looked at a site called racingsecretsexposed [dot] come and it said that it had dozens of links to www.ndesignstudio.com such as: ndesign-studio.com/blog/best-wordpress-sites?replytocom=893 with link anchor text "laying horses" but when I do a search for the company name, or the anchor text "laying horses", or the owner of the company's name on ndesignstudio.com - nothing appears. Why not? Isn't the back link anchored by the text laying horses, which should link back to the racing secrets website? Thanks
Competitive Research | | NewtoSEO900 -
Competitive Link Finder blank screen
Hi. I am bran-new to the site so if I am asking a daft question I apoloise 😉 When I go to the Competitive Link Builder, enter some URLS and press GO I am taking to a blank screen with no info. I've tried on different browsers & same issues. Any advice? Thanks.Christoffa.
Competitive Research | | Christoffa0 -
Where are the best places online to build powerful profile pages
So on SEOmoz you can create a profile page with followed links (after 200 points), just as you can do on Google Profiles. I'd like to build a strong backlink profile which features some of these highest links that my competitors will not have the time or effort to do. I'm working hard to answer questions on SEOmoz and to be a helpful part of the community, and have published some Google Knols for the Google profile building. My question is; are there any other sites that allow the same type of responsible profile building, preferably SEO related as this is my area of expertise. Thanks Aaron Solar Monster Ltd
Competitive Research | | aarondicks0 -
Inbound links
Is the any report that will show the reciprocal vs one-way inbound links?
Competitive Research | | FastCashOnlineInc0