What is your traffic mix?
-
Read Rand's post on the blog about diversity in traffic source
http://www.seomoz.org/blog/traffic-source-diversity-is-essential-for-successful-seo.
I would be very interested to know from mozzers, how their experience has been with traffic share.
While you answer, please be kind enough to share the following:
1. The niche of the website you wish to quote in your answer.
2. The means of promotion you use (SEO, Social Media, PPC, Display, Affiliate)
3. The reason you think you cited this example and do you think it has been a success or a failure or somewhere in the middle?
Appreciate your time, thanks.
-
It's definitely an area of concern for me, all traffic is organic, I do not apply any paid search for this client so you are right in saying that there is a definite potential to be severely impacted with algo updates - it can be dfifficult trying to convince a client who is reaping the benefits of search traffic to branch out into alternative means as a contingency.
-
Wow... that is a lot of search traffic. I can see how algo updates can really take their toll.
-
- 54% Search
- 16% Referring
- 30% Direct
Funny thing about search is that ~18% of my search is for Branded Keywords. CPC falls under my Search... but very low %. I was amazed at how low the search traffic was for SEOmoz and on how high their social media traffic is. Great diversification by SEOmoz. Really tapping into "the other internet".
-
We are an managed email marketing company based out of Indianapolis.
Currently we are working on creating new content and inbound links to the website, we run a small number of display ads for testing purposes and a few search engine ads. We also have our site in the bottom of the emails so if a subscriber for one of our clients is interested in our services they can easily reach us.
A breakdown is around 32% comes from search engines, 10% from referrals, 28% from direct traffic (sales reps lead people directly to the site) and then the last 30% coming from clicks in the footer of the mailers.
We are going to start promoting our Facebook and Twitter pages in the coming months after we get a plan in motion for providing frequent updates to our blog with helpful information for our clients and prospective clients.
-
I have a client site in the Travel sector.
Primary means of promotion is SEO with a mix of Social for Brand Awareness. Most work has been on-page optimisation with a small link building campaign.
Results have been a 30% YOY increase in traffic with a split of
- Direct 10%
- Referring 5%
- Search 85%
Most search traffic started as variable keyword input, however due to the work carried out in the Social sphere, most Search traffic is now Brand-related. Focus now is on diversifying referral-based traffic through associated micro-sites and blogs
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
GA traffic locations must be wrong? Most hits from a state we don't do business in!
I launched a website earlier this year. Very limited traffic, 200-300 a month. It is an info site for a specialized business. However, when I review my GA traffic reports, 20% of our traffic comes from one city in Virginia. (although the company does business in many states, it does not in Virginia) or anything close. The bounce rate is 97%! Could it be a web scraper or some kind of redirect?
Search Behavior | | bakergraphix_yahoo.com0 -
Diganosing Traffic Drop
With Spring Break and seasonality in play right now I'm curious about techniques for separating/diagnosing temporary drops in interest due to user behavior in a category from other things like drop in ranking or similar. How quickly can you tell these apart? Analytics will be delayed a few days for instance, other tools take time to update. What should we be looking for and when to say "ok, this too shall pass" as opposed to "did we make a bad site update" or something similar. Any tips?
Search Behavior | | GLStephenJ0 -
HUGE spike in Google Analytics Traffic
Hi there, I am witnessing a giant spike in my Google Analytics data (website: www.exchangecapital.com ) and I am completely stumped. My website usually gains roughly 15-20 visitors a day at most--and as of 11:10 am today my sessions for the day are up to 150. The traffic spike started on Friday at 132 sessions, Saturday at 261, Sunday at 247, etc. It's common that our sessions don't even hit the double digits over the weekends, so you can imagine my confusion. After trying to pin down some irregularities in geography, browser, and behavior, I'm still at a loss. I'm seeing a big spike in organic traffic (all not provided), as well as direct page visits, and I'm gaining traffic from US, Brazil, United Kingdom, Mexico, Spain, Malaysia, etc. etc--so not just one specific area. Is anyone else witnessing this in their data? Does anyone have any insight or ideas as to how I can look further into this? I am at a loss and any information would be appreciated. Thanks in advance! Lauren McLaughlin
Search Behavior | | LMcLaughlin0 -
Higher rankings, low traffic
Hello There, My question is the following: How come my rankings are much higher than when I started with the optimization process (1 year ago) but my organic traffic is lower compared to the previous year (it didn't increase at all)? NB - I haven’t received any penalization and the keywords I am targeting are definitively searched and are the most important for my company. Thanks a lot 🙂
Search Behavior | | Midleton0 -
Free Tool that allows you to compare traffic for multiple websites
I'm banging my head on this one. In the past I was able to use Compete.com, Quancast, Google Trends, and Alexa, but now all these sites either required you to have Pro membership (pay) or they discontinue it like Google Trends for website. I need to do this comparison for one of my client... their traffic versus 4 of their competitors. Any suggestions would be greatly appreciated. Have a blessed Day, Benny
Search Behavior | | ACann1 -
My Organic traffic always going down on Thursday and Friday
I am the Webmaster of this site http://muslim-academy.com/ Do not tell me some key files blocked by robots.It happened yesterday and applied the fix. My traffic always goes down on Thursday/Friday but it starts getting better from Saturday.Is it some EMD update or what the hell is it coming back and hitting me every week on these two days. Impressions with clicks also goes down.
Search Behavior | | csfarnsworth0 -
What is the best way of tracking direct traffic coming from print ads?
I have numerous print ads running and I would like to see which ads are sending traffic to my site. What is the best way of doing this? Redirects? Is this a recommended practice? Thanks!
Search Behavior | | Lael0 -
Paid search impact on Organic Search traffic - Is it in the positive side or negative side?
Recently came across an article stating that Paid search may affect traffic through Organic search. Did anyone have similar experience?
Search Behavior | | gmk15670