Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What's the SEO impact of url suffixes?
-
Is there an advantage/disadvantage to adding an .html suffix to urls in a CMS like WordPress. Plugins exist to do it, but it seems better for the user to leave it off. What do search engines prefer?
-
After I finished work, I will dig through my history and can hopefully deliver.
Update: I spent 1 hour going through my browser history and I was not able to find it. Kinda freaks me out. Sorry.
-
I would love to see the study if you can find the link later. I agree sometimes study results conflict with prior conceptions and I have been mistaken before, but those study results really sound counter intuitive.
-
There are actually some studies that can be found on the internet that suggest that the CTR correlates with the extension shown on the SERP, namely .html is supposedly having a positive impact on the CTR of up to 200%.
I was trying hard to find the website I read it on, but on the quick I couldn't find it. It contained a "study" on it with eyetracking and it made sense.
I've personally never run a test on it, but I decided to add html to our documents by means of Mod Rewrite.
As far as search engines are concerned, it does not matter at all. But overall, the visitor should be more important and seeing that it does not negatively impact rankings, it's worth a try.
-
When possible, always remove the .html or any technology suffix such as .php, .htm, etc. A few reasons:
-
this information offers no value to users nor search engines
-
it needlessly increases the length of your URL
-
it offers hackers an additional piece of information about your web server files. You want to make the bad guys work as hard as possible
-
it helps a lot with SEO when you change technologies. There is good reason for .html pages to move to .php pages. When that change is made, all the pages on a site need to be 301'd. The entire process is a big waste of link juice for the entire site which could be avoided if the technology extension did not exist. While .html and .php pages are common today, next year .seo pages might be the popular extension.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My Website's Home Page is Missing on Google SERP
Hi All, I have a WordPress website which has about 10-12 pages in total. When I search for the brand name on Google Search, the home page URL isn't appearing on the result pages while the rest of the pages are appearing. There're no issues with the canonicalization or meta titles/descriptions as such. What could possibly the reason behind this aberration? Looking forward to your advice! Cheers
Technical SEO | | ugorayan0 -
SERP result (URL) doesn't change after a 301
A couple of months ago there was a result in Google for our branded search term which wasn't the 'official' URL, actually the result shown in the SERP was www.mycompany-ip.nl. We've applied a 301 redirect of this URL to the 'official' URL which is a subdomain: department.mycompany.nl. From Google the redirect is obviously working, but up until now, I don't see Google replacing the incorrect URL by the correct URL. I am wondering what to do to make the result correct. André
Technical SEO | | ConclusionDigital0 -
Problems with WooCommerce Product Attribute Filter URL's
I am running a WordPress/WooCommerce site for a client, and Moz is picking up some issues with URL's generated from WooCommerce product attribute filters. For example: ..co.uk/womens-prescription-glasses/?filter_gender=mens&filter_style=full-rim&filter_shape=oval How do I get Google to ignore these filters?
Technical SEO | | SushiUK
I am running Yoast Premium, but not sure if this can solve the issue? Product categories are canonicalised to the root category URL. Any suggestions very gratefully appreciated. Thanks Bob0 -
My Homepage Won't Load if Javascript is Disabled. Is this an SEO/Indexation issue?
Hi everyone, I'm working with a client who recently had their site redesigned. I'm just going through to do an initial audit to make sure everything looks good. Part of my initial indexation audit goes through questions about how the site functions when you disable, javascript, cookies, and/or css. I use the Web Developer extension for Chrome to do this. I know, more recently, people have said that content loaded by Javascript will be indexed. I just want to make sure it's not hurting my clients SEO. http://americasinstantsigns.com/ Is it as simple as looking at Google's Cached URL? The URL is definitely being indexed and when looking at the text-only version everything appears to be in order. This may be an outdated question, but I just want to be sure! Thank you so much!
Technical SEO | | ccox10 -
Strange URL's for client's site
We just picked up a new client and I've been doing some digging around on their site. They have quite the wide variety of URL's that make for a rather confusing experience. One of the milder examples is their "About" page. Normally I would expect something along the lines of: www.website.com/about I see: www.website.com/default.asp?Page=About I'm typically a graphic designer and know basically nothing about code, but I just assume this has something funky to do with how their website was constructed. I'm assuming this isn't particularly SEO friendly, but it doesn't seem too bad. Until I got to another section of their site. It's a section that logically should look like: www.website.com/training/public-seminars It's: www.website.com/default.asp?Page=MT&Area=Seminars&Sub=MRM Now that's nonsensical to me! Normally if a client has terrible URL's, I'd say let's do some redirects, but I guess I'm a little intimidated by these. Do the URL's have to be structured like this for some reason? Am I missing some important area of coding here? However, the most bizarre example is a link back to their website from yellowpages.com. Where normally I would expect it to lead to their homepage, I get this bizarre-looking thing: http://website1-px.rtrk.com/?utm_source=ReachLocal&utm_medium=PPC&utm_campaign=AssetManagement&reference_id=15&publisher=yellowpages&placement=ypwebsitemip&action_target=listing_website And as you browse through the site, that strange domain stays. For example the About page is now: http://website1-px.rtrk.com/default.asp?Page=About I would try to google this but I have no idea where to even start! What is going on with these links? Will we be able to fix them to something presentable without breaking their website?
Technical SEO | | everestagency0 -
Loading images below the fold? Impact on SEO
I got this from my developers. Does anyone know if this will be a SEO issue? We hope to lazy-load images below the fold where possible, to increase render speed - are you aware of any potential issues with this approach from an SEO point of view?
Technical SEO | | KatherineWatierOng1 -
SEO-optimized Urls for Japan: English or Japanese Characters
Hi, Anyone got experience with Japanese Urls? I'm currently working on the relaunch of the Japanese site of the troteclaser.com and I wonder if we should use English or Japanese characters for the Urls. I found some topics on the forums about this, but they only tell you that Google can crawl both without problems. The question is if there is a benefit if Japanese characters are used.
Technical SEO | | Troteclaser1 -
How Does Google's "index" find the location of pages in the "page directory" to return?
This is my understanding of how Google's search works, and I am unsure about one thing in specific: Google continuously crawls websites and stores each page it finds (let's call it "page directory") Google's "page directory" is a cache so it isn't the "live" version of the page Google has separate storage called "the index" which contains all the keywords searched. These keywords in "the index" point to the pages in the "page directory" that contain the same keywords. When someone searches a keyword, that keyword is accessed in the "index" and returns all relevant pages in the "page directory" These returned pages are given ranks based on the algorithm The one part I'm unsure of is how Google's "index" knows the location of relevant pages in the "page directory". The keyword entries in the "index" point to the "page directory" somehow. I'm thinking each page has a url in the "page directory", and the entries in the "index" contain these urls. Since Google's "page directory" is a cache, would the urls be the same as the live website (and would the keywords in the "index" point to these urls)? For example if webpage is found at wwww.website.com/page1, would the "page directory" store this page under that url in Google's cache? The reason I want to discuss this is to know the effects of changing a pages url by understanding how the search process works better.
Technical SEO | | reidsteven750