My competitor sells the same thing as our company but is getting lots more clicks/revenue. What do I need to look at on this site to figure out how they are getting all of the business?
-
Competitor's key search terms?
-
Thanks for your quick response. I've actually been tracking this company for the past few years...checking their prices/shipping, etc which all seems very comparable to ours (in the clothing business). Can I find on here what their top key words are that's driving their traffic? We also appear to come up on the 1st or 2nd page for most of our key words, but when I've looked at compete I noticed that they are receiving several more thousand clicks a month. We run adwords frequently (it seems to be even more than they do from our observations), so I don't believe their extra clicks are coming from there. Any help would be appreciated. We are a small business, just as our competitors are, so any help in advice for obtaining more clicks is appreciated!!
-
I like to answer questions here and respond to lots of them.
However, in this situation, I think that you are in a lot better position to come up with answers than anyone else. Plus, if you are really excited about this business you should be thinking about it all of the time, know your products incredibly well, have a constant eye on your competitors and be researching these answers yourself.
I am not trying to be a wise guy... just challenging you to come back with some ideas that you think might be possible answers. We don't even know what industry you are in so guessing is not a very good use of our time.
Now... just to let you know that you need to expand your thinking... the answer to your question might not be on this person's website. It might be were her ads are running and how much she is spending.
Plus, even if this competitor has the same amount of traffic that you do she might sell an awful lot more because of an excellent on-site presentation that converts more visitors into buyers, has more effective advertising, better prices, free shipping or some other value proposition that is missing from your business.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Missing tab in Competitor research Template
The template provided in https://moz.com/blog/competitor-analysis-for-seo is missing the 'Audit Data' Tab. Can you please update it or share the Original Template
Competitive Research | | AnkitaDwivedi3 -
What basics should we be looking at in Google Analytics?
We have GA set up on our site for a while now. However, we do not look at the data. We did today and it's quite overwhelming. Is there anything in specific we should start with? A top 3 items we should start to monitor each week and try to improve? Bonus Question: Is there a way to use analytics to find out who are competitors are?
Competitive Research | | IcarusSEO0 -
Selling on eBay and Amazon, does it have a negative impact our your website?
_We sell on multiple platforms I.e own website, eBay, Amazon and have noticed over the last few years to hold a page 1 ranking on Google is becoming more and more difficult as the SERPs are saturated with the big brands. _ My question is, we've loaded all of our products and there lovely unique descriptions to eBay and Amazon, is there any chance that this content is helping eBay and Amazon rank (may be not by much!), but certainly not doing us any favours. As effectively why would you show our site in the search results for a product range, when all of the content/products already appear on eBay/Amazon which is several SERPs places higher? Is Google not inclined to think, "hey no need to show x site, as the content is already features on Amazon, why show it twice?" Any one have any thoughts?
Competitive Research | | bnknowles10 -
Confused about sites ranking when compared to each other
I'm looking at the keyword "snow guards" for two competitor websites: snogem dot com (SG) snoshield dot com (SS) I've been watching these two for about 4 months. SG stays in the top 5 SERPs consistently, while SS bounces around from 15-20 on Google. I've looked at the competitive link comparison and SS appears to have a much better link profile when it comes to DA. Page specific metrics in OSE show SS with a higher mozrank, moztrust, internal followed links, linking root domains, total linking root domains, and linking C Blocks. It appears to me that SG has many more links, but their links seem to be many site wide exact match keyword links, and paid for advertisements on a major site in the metal roofing industry. Honestly the linking profile of SG surprises me that they rank so much higher than SS after the Panda/Penguin updates. I have two questions: 1. When competing against these sites, should I model SG's link profile? I'm nervous to because of my previous statement thinking they will get hit with Panda/Penguin like updates. 2. What would it take to bounce SS to competing with SG on the first page? Is the number of links the only thing this site is missing, or is there something else to focus on.
Competitive Research | | kadesmith0 -
Comparing competitor folder path
Hi All I've just take on a new client and need to be able to compare their performance with a competitor's sub-folder site. The competitor is http://thebestof.co.uk/local/brightonandhove/ I've tried to add that to the competition structure in my campaign but can't use "Path" info. What do you guys do in these types of cases. BTW - TheBestOf.co.uk is a franchise with a /local/CityNames across the UK
Competitive Research | | stevecounsell0 -
How a site only with Frame can be at #1 google in a competitive keyword?
Guys, I need help. I have a company in Brasil and due to lack of budget, I'm doing the SEO for my self. And for two years Im reading everything that I can to do my best in my website. I worked very hard, but the #1 in the most important keyword for my company is a very bad website only with frames. What they are doing? Could anyone give help? Keyword: "acampamento"
Competitive Research | | Naghirniac
Google Brazil (www.google.com.br)
#1 website: www.acampar.net My website: www.acampamentoaguiasdaserra.com.br Thank you in advance Miguel0 -
Search shows site links, but not hyperlinked?
2 of our competitors on Google have site links show in their results which brings you to that specific page. In our listing we show up with the same results a few spots behind them with our site links visible showing very similar content, but are not actually hyper linked. Is there a way to fix the issue and let people actually be able to click on our site links instead of just reading them?
Competitive Research | | sknott0