PPC Billing
-
I'd like to add PPC as a service for my company. However I'm at a loss as to how to charge for it.
I've received cold calls from those "SEO guys" charging $200 for PPC services. But I doubt that they're very profitable or even ethical.
For you PPC guys, are you billing hourly on top of the campaign, and how are you outlining this for your customers?
Thanks!
-
One model I have seen used is to set a minimum for your services, and then use a goal based fee, or % fee based on spend on top of that floor.
Regardless of their spend though you need that minimum cost built in to get you enough time to cover your bases (reporting, meetings with clients, and initial setup costs spread out over duration of contract).
This can be troublesome as you may get someone spending $1000 per month and your minimum is $500 so they are paying you $500 at least to manage $1000. That is usually ok though as you don't want so many small accounts that your focus is too split.
This model helps you be flexible with larger accounts, and allows you to work with them based on the size of the campaigns, the management time you think it will take, and how detailed they want their reporting to be. It also helps qualify out smaller jobs that will probably just distract you.
We were going for fewer, but bigger clients though. The $200/month guys are going for volume. Both can be valid business models, it just depends on how you setup your management time, reporting, and costs for customizing your standard plans.
Hope that helps!
-
Personally I think the service fee as a percentage (in the UK the average is 10%) is the best way to go because it usually accounts for the extra work a larger account (in terms of budget) requires.
-
You should get in touch with a company called Jet Interactive. They are a telco that have come up with a dynamic script that tracks phone calls from various channels such as SEM, SEO, Facebook etc.
They tie this into analytics to give you actual cost per lead/acquisition data.
-
Bonuses are a really great idea and one I'm looking into with a particular client outside the industry of my normal clients (commissions actually).
Tracking becomes the issue. And since most of my clients are wedding photographers they don't always have a method of purchasing online. Do you have some recommendations for tracking services rather than products? It's easy to track the Click Through and if they filled out a form, but I will never know for sure if a client booked a wedding after contact.Thoughts?
-
When i was at Fairfax (SBU named Advantate) we use to have a two tiered pricing strategy $200/month for basic set it up and barely touch it or $495 for more advanced package including analytics and feedback. The problem with this moidel is that it doesn't allow you the flexibility to offer holistic solutions.
Having been int he industry for many years since those initial SEM days, I now strongly believe in creating contracts that share the risk with the client. Come up with goals that are easily trackable and 100% reliable. Share the risk by offering a low monthly fee, but a bonus they need to pay if you hit these goals and even a higher reward if you smash them.
There are always chumps that will accept a few hundred dollars to set and forget, but is that really the business you want to run? There are enough snake oil salesmen out there, don't be another one.
-
Hi, Depends if you work with larger business they usually charge a service fee, similar to advertising agencys where you take a percentage of the overall spend.
For example if they spend 1 million a month you take a 7% service fee.
For smaller business they probably work on a similar method, case by case basis, all clients vary.
Some people may charge as high as 15% on a service fee.
Some people add on extra amounts per month.
hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
PPC CPC Increase after Website Speed Issues Were Addressed
We recently moved our hosting provider over from WPEngine to Site Ground. We increased our page speed scores from D/F to a B this past week. However, we noticed an increase in our PPC cost per click due to the website speed being slower... we cannot figure out why this would happen. Has anyone else experienced something similar? A PPC landing page we have is---> https://www.medicarefaq.com/medigap/plan-a/
Paid Search Marketing | | LindsayE0 -
How to Find Competitor PPC Keywords ?
Can anyone suggest best way to find all PPC keywords of a competitor. Any tool recommendation ?
Paid Search Marketing | | singhmahendra0 -
PPC software.. which one do you think is better? why?
hey guys... I am trying to figure out the best way of doing PPC. I dont want waste money doing it the less effective way. So far I have been looking at Acquisio and wordstream.. I am not sure which would be best for me or if there is other options that would be even better. I am in house in charge of 2 ecommerce websites.
Paid Search Marketing | | Felip30 -
Will a javascript rewrite of city names on a home page from PPC traffic affect SEO negatively?
We have a client that was originally based out of Orlando and the entire website is SEO'ed for Orlando. In the long term we will start SEO'ing for Tampa. But In the short term, we want to drive traffic from Tampa to the website but we want that traffic to know the business specializes in Tampa service (he has local teams there). We are already using a ?_vsrefdom=changemynumber to change the phone number dynamically to a tampa area code for tracking purposes. We want to dynamically change all iterations of 'Orlando' with 'Tampa' using the same javascript. Does this cause any SEO problems or trip any alarms with Google?
Paid Search Marketing | | Highforge0 -
PPC question for the experts
I know this is paid search but since Moz had a section for it, I thought it would be ok to ask. 🙂 According to: http://support.google.com/adwords/answer/2497836?hl=en Broad match modifier +tennis +shoes Ads may show on searches for tennis shoes
Paid Search Marketing | | MattAntonino
buy tennis shoes
best shoes for tennis Ads won't show on searches for running shoes
tennis sneakers I'm using (for a client) +wedding +photographer. It should show on wedding photographer hire a wedding photographer best wedding photographer in dallas It should not show on photographer in Dallas become a photographer dallas pictures But it is. Why would this happen? Isn't that exactly what it says it won't show up on? Also, Google writes: Don't leave space between the plus sign (+) prefix and the word you're modifying! •Correct: +leather +shoes
•Incorrect: + leather + shoes
•Incorrect: +leather+shoes Yet the client was told by Google the opposite. "I spoke with Google and they confirmed that the space after the plus and before wedding (“+ wedding”) would notrequire “wedding” to show up." How on Earth does this reconcile or make ANY sense? ETA: This is fairly clear to me: Be sure there are no spaces between the + and modified words, but do leave spaces between words. The right way to do it: +formal +shoes. The wrong way to do it: +formal+shoes. http://www.google.com/ads/innovations/bmm.html0 -
Best UK PPC management company
I'm looking to outsource my PPC management and would love some feedback on which companies are worth paying for this service? I'm worried as there are so many cold calling scam artists out there and I want to choose the best company for the job. I have been considering "Adrac" as they only charge when they save you money! Sounds too good to be true so I'm automatically sceptical. Can anyone vouch for Adrac or suggest a better/different company?
Paid Search Marketing | | niallfred0 -
Keyword Domains for PPC
I have a client who wants to buy a lot of long domains with keywords in them, for example, thesandiegopetstore.com (this is fictional) and then set up a PPC landing page for each. They think that when someone types in "san diego pet store" that their domain will be listed high and then they will get a lot of traffic. My concern is that they will own a lot of domains for their company and I thought Google is getting pretty adamant about companies not having a lot of domains, and I thought that keyword domains are not as effective as they used to be -- that branding is more important now. Also, I think the domains they've picked target very competitive keywords and that perhaps they will get a lot unqualified traffic and will still have to pay for the clicks. What do you think? What is the best way to set up PPC landing pages?
Paid Search Marketing | | klkirby0 -
PPC Question
After watching today's excellent WBF by Brian on Adwords, I still have a question. At one point do you believe a PPC keyword or adgroup has enough data to make a decision. Brian mentioned 30,000 impressions. I've heard 200 clicks. Is there a concensus or set of rules anyone could recommend as a guideline. I do PPC but it's not a daily focus, and find myself vacillating, and frankly, probably wasting time and money by not having a more defined approach to PPC.
Paid Search Marketing | | DenverKelly0