Link building by inviting bloggers
-
Hi everyone,
I'm relatively new to SEO, and I have a question on a link building strategy for a holiday resort I am working on.
The resort has a paintball arena and zorbing facilities at their premises. I want to use this in the link building strategy and the owners have agreed to have an open day for bloggers.
Basically the resort will invite 20 local bloggers for a day to their resort. They get to play paintball, zorbing and get to see the resort in exchange for an honest write up about their day at the resort.
I am looking at asking the bloggers to write about the event twice (Once before, and once after they visit the resort) with a minimum of 4 links to the website.
I want to know how I can identify the top bloggers? What factors should I consider while making a list of 20 bloggers, and how do I measure these factors?
Also, is this a good strategy for link building? And please feel free to add anything else you think I am missing out on, or will help in the link building.
Cheers!
Arjun
-
Good luck Arjun, would love to hear how it all goes!
-
Thanks EGOL.. Point noted.. Not everyone may turn up if at all. Will let you know how this goes after the event. Cheers!
-
Thanks ASR! Yes, will follow your advice and keep it natural - and not put too much pressure on them or focus on links.. Thank you!
-
hmmm......
I don't know how carefully you have thought about this.
**I want to know how I can identify the top bloggers? **
It does not sound like you are very familiar with the bloggers in your area. Maybe you should get to know them well before you count on them to attend something and blog about it twice.
Are there 20 bloggers in your area? Have you ever been on their websites?
If you invite 20 bloggers will they attend? Some might be busy on your open day... some might not like paintball... some might be too old for paintball... some might... you get the idea?
So if you identify 20 bloggers you might get 2 who will show up and that will not produce the kickass blogger gathering that you are planning. If you invite 20 and only 2 show up they are going to write on their blog that nobody cares about your paintball and zorbing.
If you expect to get 20 bloggers you should invite at least 100 and entice them with free food, free beer, gift of paintball guns, free swag and $100 gasoline cards.
-
Agreed on all points - Just encourage the bloggers to do the right thing, and they'll link to you plenty. They don't like being bossed around, and they know what to do (and what you're looking for) anyway.
-
Hi,
First up, good idea but I would be a bit careful about asking bloggers to post 4 links. Bloggers hate being told what to do from my experience. I would just ask them to link through to the resort without putting too much pressure on them.
The idea is very sound but I would be a bit more careful, I have seen bloggers come out and post about "X place" wants us to blog for links and put out a lot of bad press.
However, otherwise I would use opensite explorer to have a look at the blogs you are interested in and rank them against each other, this is what I do and it's quick and easy. Remember your link profile should look nice and natural, so don't try and get too tricky.
Also today's small blog might be the next big thing tomorrow, so there is no harm in getting a smaller blog to link through.
Great idea - just be careful in the execution, bloggers can turn on you very quickly!
A
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What type of links do I need to build in the first month to my website?
What type of links do I need to build in the first month to my website?
Link Building | | Gustavostap0 -
Do you have PA and DA minimums for link building outreach?
Hi all! I'm putting together a list of sites I want to attack for link building. I'm looking at my competitors while also seeking specific sites I know would work well to link to us. My question is, since this is very time-consuming, do you have a minimum PA and/or DA that you require in order to perform manual link-building outreach. For example, if a site has a DA below X and PA below X, what would X have to be for you to not consider it worth your time. I'm just trying to gauge where my efforts will be best spent and trying to get some benchmarks. Thanks!
Link Building | | Kibin0 -
I could use some help with Link Building Post Panda
I am new to Internet Marketing world and want to become a great SEO. My biggest challenge is How To of Back linking. Not the reason and theory behind back linking. But more the actual hands on Back linking strategy. I feel that a lot of the back linking information out there is so mixed.Rand did a White board Friday lesson on the new link building strategies. When searching for back linking strategies it is filled with all the old link building tactics. What I wanted to ask is all the experienced back link people is, Have you changed your back linking strategy. Or just parts of your strategies. It all seems very confusing for a newbie when it seems the industry it self is still uncertain. Any advice on where a newbie should be starting their new back linking strategy. And any good resources on learning to do the actual hands-on of the back linking. Thanks in advanced
Link Building | | CurtCarroll1 -
Links Building from contractors on eLance.com
Hi, I never hire somebody to create link building to point to our sites. On eLance.com you can hire a SEO contractor to build link our your domaine. New to SEO, is worth it to do so? Is there things I should should be careful about? Things I need to clarify before hiring somebody? Things I need to confirm or ask before hiring such contractors? Most of those ''SEO Expert'' are from India and some have perfect ratings on this site. I have 2 eCommerce sites and we only have a average of 3 sales a day. I can't afford price companies are asking in North America. For a lot less, eLance maybe the solution for our home base business. What is your advice on this? Thank you BigBlaze
Link Building | | BigBlaze2051 -
When building links should I be doing it through different iIP addresses?
Im working on building links to pages on my site, should I be doing it through different ip's or proxies? Lately its been press releases, that we submit and they are pushed out by 3rd party. Thank You
Link Building | | TP_Marketing0 -
Creative link building ideas for law sites
I have a client who does not actively participate in the content writing or resource providing part of optimization or link building. I want to build some more links to the site outside of content spreading and guest blogging. I have read a lot of the recent articles on creative ways to build links but feel that most would not apply to this kind of site. Any ideas on creative link building methods for a law services info site?
Link Building | | webfeatseo0 -
Two link building proposals, which one is better?
Hi there, Our site has a DA of 73, MozRank 5.40, MozTrust 5.88, and over 45,000 external links. We haven't done any offsite SEO before, we got to where we are today organically. We're thinking about hiring a link building firm to help increase our rankings and we've received two proposals. Firm A offered to build us 30 links from DA 50+ sites over 3 months. The anchor text will most likely just be our domain name. Firm B offered to build us 90 links from PR2+ sites over 3 months. They have control over the anchor text. Given our site's profile, which proposal makes more sense for us? Would either of these initiatives move the needle for us? Thanks.
Link Building | | anonp1 -
Link Building Strategy - Please Give Feedback
Hi, I"m moving forward with link building for nlpca(dot)com and here's my plan I know my industry, keywords, and this site very well so I'll start by: Analyze Top content for top 10 competitors and see where the links are currently going. I'm assuming a competitor is someone similar to me and not sites like wikipedia in this case Make a spreadsheet for all of the worthwhile links that I find by using OSE and the top 10 competitors, places where if we're good enough we can get a link on that page. See what they're linking to Use (1) and (2) to discover what stelllar targeted content to build Use infographics, a blog, and articles to build targeted content to request a link from the people in (2) building out facebook, twitter, and Google +1 for the site is coming too. Your thoughts? I'm completely open to improvements via feedback.
Link Building | | BobGW0