Should a site run it's own affiliate program to get inbound links?
-
I've recently signed an ecommerce client who runs their affiliate program through Commission Junction. If they were to bring their program in-house and eventually get all those affiliate links pointed to their domain, would those links be counted?
-
Agreed. If your client has an account with Commission Junction, then they likely have a product or service with good volume. The DIY affiliate programs are good for new or smaller sites that don't have the volume for a service like Commission Junction.
Best,
Christopher -
The short answer is yes, it could have an SEO benefit but I would think carefully about the impact on the affiliate campaign.
The major advantage of being on a major affiliate network is the access to thousands of affiliates, some very large ones. If you took this is house you would need to put a lot of resources into recruiting new affiliates and even then you might not find the quality of affiliate you would get on a major network.
If you took it in house there is of course the tracking, admin and payment side of the affiliate setup to consider, implement and apply resource too as well.
If you (or your client) is serious about the affiliate campaign then I doubt you would improve it by taking it in house.
-
Yes, if they bring the affiliate program in house, some links may be counted. If you use a third-party affiliate app, some of them support SEO (perhaps for an additional cost). Also, keep in mind, the affiliates choice of banners ads vs text ads may affect link juice as well, assuming you decide to make text ads available.
Best,
Christopher -
Affiliate programs are designed to get traffic and sales, not improve search engine ranking. The affiliate generally redirects the link through their own domain with a meta refresh, pretty links or some other method to cloak and protect their affiliate information to ensure they get credit for the referral.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which site is gonna get most of the link juice?
site: a has PA of 25 , DA of 30 and has 1000 external links. site:b has PA of 5 , DA of 30 and has 5 external links i already know that high PA and DA matters but please explains in terms of those external links mentioned above, because i have heard if a page has a lot of ext links, the link juice will be given to all the external sites , ultimately juice will be divided.
Link Building | | calvinkj0 -
Having High Quality sites link to my site
How can I tell if a site is high quality or not, so far I have been using Moz's Toolbar to find the Domain Authority and Page authority to determine the quality of the site - is this correct?
Link Building | | VoodooCreativeLtd0 -
'Too many links' on our pages.
This figure includes links that sit within our navigational menus. Is there a way to block this somehow so that Google and Moz do not read them as 'internal links'? Thanks in advance.
Link Building | | Ashley-Jacada0 -
When pitching a whitepaper as Push Content for Link Building, is it ok to give the person I'm pitching a link to a landing page with a form on it?
When pitching a whitepaper as Push Content for Link Building (i.e. pushing out content that my client has created), is it ok to give the person I'm pitching a link to a landing page with a form on it? Or should I create a landing page with the whitepaper included on it? I’m not sure if the client will be ok with this b/c I know they use the whitepaper for sales purposes to gain leads. For example, my pitch email would include a line such as this, "the whitepaper can be found at LINK and I'd love if you could share it with your readers." I think it may be weird/a little wrong to ask a webmaster to include a link on his site to a landing page with a form to get the whitepaper. Does this make sense? What have others done with whitepapers as Push Content for link building?
Link Building | | ArketiGroup1 -
Getting Links Removed From ArticlesFactory.com?
I've tried to contact the staff through the online form at http://www.articlesfactory.com/contact.html but never got any reply. Any idea?
Link Building | | sbrault740 -
How to find inbound links to my site
Hi I purchased a rank 1 domain which i have now put a wordpress blog on. Is there a way I can see all of the inbound links to this site or any of the inbound anchor text? I want to try to rank for the keywords it used to. So really i need some historical information or at least what is linking to this domain. Thanks Chris
Link Building | | chrisleonard0 -
SEOmoz's ranking of links on competitor question..
I am Perplexed about SEOmoz crawl for new links on a competitors website. When I looked at a company who received very high ranks for the links...on SEOMoz...such as. 95, 96, 97 etc..... I couldn't figure out how they ranked so high. One company bought 20 links for a couple hundred dollars and all of them were ranked very high on SEOmoz but when I used the page rank tool on them individually they were either "0" or "1" and none were over a 2. I was debating submitting for those since I am just starting out and wanted to get our name listed in the internet world. Are the high rankings by SEOmoz related to something else? Would I be better off buying a listing in some of the premium directories instead. Like Yahoo or BBB or Manta. ( After I get my site optimized first) Thank you, Greg
Link Building | | Boodreaux0 -
There is a New link to my Site but I can see it on link report ?why ?
Hi I found out using link campaign and Open site explorer that my competitors where getting links from this page http://www.visitgreece.gr/en/activities/land_sports/golf So I conatc the admins and added our golf courses too Is the dunes and the bay course in the middle of the page But this happened 3 weeks ago and still this linking domain is not appaering in my campaign why is that any ideas ? does it take so much time to appera to SEOmoz ? Or the problem is because they are linking 2 diffrent sites ? my site is www.costanavarinogolf.com Thanks a lot in advance for your help
Link Building | | grzontan0