Location in keyword terms
-
I'm optimizing a website for a dentist and I'm looking for the best approach to incorporating the location into the keyword terms. For example if a dental practice in Boston has a page on Cosmetic Dentistry what would be the best approach for optimizing for "Boston Cosmetic Dentist", "Boston Teeth Whitening" and "Cosmetic Dentist in Boston"? How should I handle the repetition of the location name?
Will I get the best results by using the full keyword terms several times on the page "example a" or will "example b" provide similar results?
Title Tag:
a) Boston Cosmetic Dentist | Boston Teeth Whitening | Cosmetic Dentist in Boston
b) Boston Cosmetic Dentist | Teeth WhiteningH1
a) Boston Cosmetic Dentist | Boston Teeth Whitening | Cosmetic Dentist in Boston
b) Boston Cosmetic Dentist | Teeth Whiteningkeywords to sprinkle through content
a) Boston Cosmetic Dentist, Boston Teeth Whitening, Cosmetic Dentist in Boston
b) Boston Cosmetic Dentist, Teeth Whiteningetc...
It's important to rank for all 3 keywords but the pages would be flooded with the words Dentist and Boston if I use each phrase exactly.
Any suggestions?
Thanks in advance,
Jason -
Thanks for the great responses - you've been a huge help.
Jason
-
In my experiences with on page optimizations never choose more than 1-2 keywords to target on a page. You should have one short tail and one long tail keyword at most. For instance, your homepage should be targeted to "Boston Cosmetic Dentist," after that you shouldn't have it focused on any other pages for risk of keyword cannibalization. Then for your teeth whitening page. Have your short tail keyword be "Teeth Whitening" and your long tail be "Boston Teeth Whitening."
It is important to cater your website to the user not the search engine. Simply adding dentist three times in your title and h1 tag will do no more for you thank listing it once in your title and h1.
Good luck!
-
For terms about the same topic, as you just wrote in your A/B example, I would utilize one page. That is, one page for "Dental Implants." The reason being, your content is going to be relevant for terms regarding the same topic, and your link profile will be built with many variations of the term (Dental Implants in Boston, Boston Dentists who do Implants, etc.)
Back to your original question though, you will want a seperate page for each individual procedure.
yourwebsite.com/boston-teeth-whitening
yourwebsite.com/boston-dental-implants
I would just make sure to use the keyword phrase with the most traffic in your url (depending on overall length of url). The benefit seems to be getting smaller as time goes on, but that's what people are looking for when they search.
-
Hi Justin, I think this is similar to the approach I'm taking with unique pages for each "theme". I'm wondering how to handle the different ways the words in a keyword term can be ordered and if unique pages should be created for each variation? For example how would you handle a page on Dental Implants?
Page theme: Dental Implants Boston keyword term a) Boston Dental Implants
keyword term b) Dental Implants in Boston -
How far would you take this? Would you create a different page for each Location keyword term?
For example, say I have a page about just Teeth Whitening that I want to optimize for "Boston Teeth Whitening" and "Teeth Whitening in Boston". Would you split this into 2 pages (1 for each keyword phrase), or try and optimize the page for both phrases?
-
Just me being outside the box, but why generalize your pages with all the terms, instead of making certain pages devoted to certain search terms so that you do not have to worry about awkward content placement and Keyword atrophy on your page. IE Keyword string A correlates to page A with subsidiary phrases that promote Keyword String A, so that you make sure you get all the aspects of the Boston Dental field. Just my thoughts on the matter.
-
Does one page need to do all the work or can you create 2 pages. When you optimize a single page for multiple keyword phrases the pages tend to become more like SEO gibberish than useful content to the user and it becomes difficult to keep the keyword repetition to a reasonable level. Separating them will also make it easier to write your titles and h1s.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shifting target keyword to a new page, how do we rank the internal page?
I have been targeting one keyword for home page that was ranking between the postilion 6-7 but was never ranking on 1st as there were 2 highly competitive keywords targeted on the same page, I changed the keyword to an internal service page to rank it on 1st, I have optimized the content as well but the home page is still ranking on 11th, how do I get the internal page rank on that keyword
On-Page Optimization | | GOMO-Gabriel0 -
Homepage and keywords
hello, another problem i am facing is that if i see in my rankings over 90% of keywords are connected with my home page. When i go to moz pro in Page Optimization Score wanting to optimize the page to rank better there are some propositions the issue is that it is impossible to have over 100 keywords in home page title to optimize it better for each one of these. I have more specific build more specific sites for many of these keywords in the site but google continues to rank all those keywords for the home page and not for the more specific page that could also be optimized for every keyword it deals with. In adition the question i posted in moz with url: https://moz.com/community/q/greek-language-distinctiveness is also mainly connected with above issue. Please help thanks
On-Page Optimization | | anavasis0 -
Keyword/phrase proximity
I'm curious about opinions regarding how the search algorithms treat multiple key phrases that may reside in one long tail key phrase. So for example: If I'm optimizing for "New York Litigation Lawyer", would that also give me rankings for "New York Lawyer"? My thought is that the former will be considered the primary keyword and rankings will improve mostly for that, but that the latter keyword could also possibly see some lift as well. Thanks!
On-Page Optimization | | nickturner9221 -
Title tag of product page including category keyword?
I'm doing some work on a site that essentially is about giving and getting reviews. It's heirarchy has categories and products within those categories. For the title tag of the product pages, they currently have "Best {Category} | {Product} Reviews" I've advised them that they should remove the "Best {Category}" part because a) they're already targeting the category pages themselves and b) from a user perspective, the product page should just have a title tag that makes sense for that particular page (the page is not necessarily the "best" and certainly is not a series of products within that category). I wanted to post here to confirm that my advice is sound. Thanks.
On-Page Optimization | | jim_shook0 -
Locating Duplicate Pages
Hi, Our website consists of approximately 15,000 pages however according to our Google Webmaster Tools account Google has around 26,000 pages for us in their index. I have run through half a dozen sitemap generators and they all only discover the 15,000 pages that we know about. I have also thoroughly gone through the site to attempt to find any sections where we might be inadvertently generating duplicate pages without success. It has been over six months since we did any structural changes (at which point we did 301's to the new locations) and so I'd like to think that the majority of these old pages have been removed from the Google Index. Additionally, the number of pages in the index doesn't appear to be going down by any discernable factor week on week. I'm certain it's nothing to worry about however for my own peace of mind I'd like to just confirm that the additional 11,000 pages are just old results that will eventually disappear from the index and that we're not generating any duplicate content. Unfortunately there doesn't appear to be a way to download a list of the 26,000 pages that Google has indexed so that I can compare it against our sitemap. Obviously I know about site:domain.com however this only returned the first 1,000 results which all checkout fine. I was wondering if anybody knew of any methods or tools that we could use to attempt to identify these 11,000 extra pages in the Google index so we can confirm that they're just old pages which haven’t fallen out of the index yet and that they’re not going to be causing us a problem? Thanks guys!
On-Page Optimization | | ChrisHolgate0 -
Spammy link for each keyword
Some people believe that having a link for each keyword and a page of content for each keyword (300+ words) can help ranking for those keywords. However, the old approach of having "restaurant New York", "restaurant Buffalo", "restaurant Newark" approach has become seen as a terrible SEO practice. I don't know whether this was because it's spammy or because people usually combined it with thin content that was 95% duplicate. Which brings us to; http://hungryhouse.co.uk/ Why does such a major company have the following on the site (see the footer); Aberdeen Takeaway Birmingham Takeaway Brighton Takeaway Bristol Takeaway Cambridge Takeaway Canterbury Takeaway Cardiff Takeaway Coventry Takeaway Edinburgh Takeaway Glasgow Takeaway Leeds Takeaway Leicester Takeaway Liverpool Takeaway London Takeaway Manchester Takeaway Newcastle Takeaway Nottingham Takeaway Sheffield Takeaway Southampton Takeaway York Takeaway Indian Takeaway Chinese Takeaway Thai Takeaway Italian Takeaway Cantonese Takeaway Pizza Delivery Sushi Takeaway Kebab Takeaway Fish and Chips Sandwiches Do they know something I don't? [unnecessary links removed by staff]
On-Page Optimization | | JamesFx0 -
Does targeting more than one keyword or keyword phrase effect rankings?
Hi, We have a homepage where we are targeting three main keywords. 'Cheap books', 'buy books' and 'used books'. We are ranking well for cheap books and making progress on the more competitive buy and used. My question is how many keywords can you reasonably rank for on one page. We are targeting other keywords on other pages and having some success - but is three the maximum or is that too many?
On-Page Optimization | | Benj251 -
Multiple locations
We have 3 offices, at the moment we have the address of each office in the footer using the schema.org format. We are also creating individual pages for each location, the address on these pages will also be in the schema.org format. Is having locations in both the footer and on individual location pages the best way to go?
On-Page Optimization | | cottamg0