Your thoughts on Pay-Per-Rank (Performance based) SEO firms
-
I am seeing several Pay-Per-Rank (performance based) SEO firms popping up lately. The model is interesting. They only take on the work that they know they can achieve good results. Most seem advertise white hat SEO.
Overall thougts?
Anyone have any experience with these firms? Any recommendations?
-
Thanks Lucas, good info. Yes, that is my experience as well. Do you remember the firm?
-
I got a cold call from such a firm recently and was half tempted to turn them loose on a super competitive keyword and then reap the benefits of their links. Their methods were mostly going to be forum posts and comments, which wouldn't have done enough.
-
My first thought is that rank isn't the same as performance for the site owner! You can pay them a lot for ranking for keywords that are not going to make you any money or have no competition and are so long-tail that nobody will search for them.
-
It's my personal opinion that the only way to really review a SEO company is by talking to them. I always ask:
- What's your typical ROI?
- What's a typical traffic growth?
- What's the most competitive phrase you've ranked for?
- Do you do link building?
- Do you outsource your link building?
After this first wave of questions, I always ask for an example of their work, which I do an SEO background check on. Check to see if they are following the basics (Title, H1, etc.), check to see the quality of links they provide and check to see if they own a network of websites that they are going to use to link to you.
Everyone would prefer that they found ways to convince webmasters to just link to you because of the quality of your content, but there are some companies that will either buy websites to create a network, or just pay webmasters to house links. Both of these have some risk involved if the Search Engines discover that you are just housing a network of websites for the use of link building, or that you are paying for links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How much website would be worth for SEO?
I have a website that I'm considering selling. It gives no profit, but I think it has decent SEO value. Link explorer report: domain authority = 69, linking domains: 9.8k, inbound links: 44.2m, ranking keywords: 294. Is that any good? Website is about web design, so keywords are also related to it. Would it be useful for SEO links building for other people? I did sell similar website once, but it was about 7-8 years ago and I've sold it for very high 5 digit amount. However things have changed since then in SEO world, so I don't know if today similar website would be worth much. There is so much information out there that contradicts each other, so I think I'd rather ask professionals here.
Paid Search Marketing | | CyberAlien70 -
Paying for RSS Syndication
Hello, We know that buying links is bad and can get you in a lot of trouble. What about paying to have RSS feeds syndicated by sites like this: http://feedfury.com/submit Thanks, Alex
Paid Search Marketing | | Anti-Alex0 -
What are the most Important Local Business Directories for SEO
Thanks for any help on this, I wanted to know what are the most Important Local Business Directories for SEO? I have come a crossed a few sites that list tons of directories, but I wanted to know if anyone here is a top list. Also can it hurt to be on to many?
Paid Search Marketing | | quailadv0 -
Cost per click on PPC
What is the best way to get a good cpc estimate other than actually running the campaign? I have had several people asking for budgets and wasn't sure how to answer. Any suggestions?
Paid Search Marketing | | ClickIt0 -
Does having a new website design and code affects the SEO
Dear experts, We are in the process of completely revamping our website code and design to a new version of prestashop. Having mentioned that, please note that we are not changing the URL links. So, the same products links will be the same and intact. Only the content is changing. So, how this is affecting my website SEO or SERP? Regards,
Paid Search Marketing | | kanary0 -
Does an AdWord campaign affect your rankings?
Say for instance you are in the business of "lawn mower repair," and you are ranking for that keyword. If you were doing an AdWord campaign on that keyword, would that also affect your organic rankings in the SERPs for that keyword?
Paid Search Marketing | | Bill4Time0 -
Pay for Performance SEO
Does anyone have any thoughts on, or experience with, pay for performance SEO companies such as Results First? Thanks
Paid Search Marketing | | uniquegifts-2778790 -
Whats the most seo optimized websites?
Want to hear your opinions, let me know what do you like.
Paid Search Marketing | | DiamondJewelryEmpire0