Hi Robert,
Thanks for your reply, yes that's exactly what I was thinking I've ended up with regimental descriptions and keywords across all collection pages in the hope of just increasing search based on the keywords. The website was up and running for some time before I started to try and tidy it up and optimise the pages. My worry was affecting the keywords I was already ranking for (that particular page ranks quite high for some more specific keywords associated with 'antique door handles') which is sort of why I ended up with lists of keywords. I'm going to have to do some research, writing content is not my strong point, would you have any suggestions on where to start with some research?
I've been working on some quality links but not easy, the 2 relevant ones I had dropped off.
All those images of the handles are associated to other listings I have.
I had briefly looked at the product schema but looked a bit complicated for me but I'm going to have a relook.
Thanks again for taking the time to respond, its appreciated.
Paul. N