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Hello,
Early I have the same issue with this post: https://instamama.net/blog/how-to-change-instagram-name/ - previously I have 4 different versions of this page
https://
https://www.
http://
http://www.
and all of this was detected by google as different URLs until I`m using the 301 redirect
So just use 301 redirects if you would like to set the primary website or page.
Hello,
I advise you to pay attention to the KD (Keyword difficulty) really good metric on Ahrefs. Also on the number of ref domains per competitors page (average) for the needed keyword. That should help you take the win-win decision.