A website keeps showing more articles when pressing a "load more" button. This loads additional category pages with a page parameter (e.g. ...?page=1, ...?page=2, etc.), as suggested by Google to get all pages indexed.
The problem is that this creates thousands of additional, duplicate pages, with a duplicate title, header, and very unfocused content. They also show as duplicate content in Moz. The pages are indexed by Google, but none of them is ranking. What do you guys think: add a no-follow to the load-more button, so search engines will never see them?
Thanks for your input!
