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Yes, the pages are built just like stated in Google's article. And next/prev doesn't make sense, as the articles are not related. Canonicals are in place and direct to the category or tag page. The problem is that Google keeps on spidering those pages and signals 404- or 500-errors when there's changes or the server is busy. So we agree, I'll put on a noindex/nofollow on the "load more"-button.

Thanks Dirk!

A website keeps showing more articles when pressing a "load more" button. This loads additional category pages with a page parameter (e.g. ...?page=1, ...?page=2, etc.), as suggested by Google to get all pages indexed.

The problem is that this creates thousands of additional, duplicate pages, with a duplicate title, header, and very unfocused content. They also show as duplicate content in Moz. The pages are indexed by Google, but none of them is ranking. What do you guys think: add a no-follow to the load-more button, so search engines will never see them?

Thanks for your input!

Thanks Patrick,

That's what I thought. Sitemaps, link sculpting, canonicals, prev/nxt, rich snippets, social metatags, and external and internal redirects are all covered. It'll be interesting to see what this site will do after some massive changes!

Hi fellow SEO-ers!

One of the sites I'm responsible for uses a Twitter or Facebook feed on most of their pages, next to their unique content. As the tweets (twits?) and comments in some of these feeds are old, they still refer to the old Twitter and Facebook-domains using http (instead of https). These links are all automatically 301-redirected, but still make up ca. 9% of the links on the site.

Do you think that this affects SEO? I doubt it, because I suppose that Google has seen this many times and understands that these links are still pointing to the same content. Although my client is prepared to write a script to auto-update all these links, I think it won't make a difference.

What do you think? Thanks for your feedback!