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In Google Adwords you can manage this in your campaign settings, where you have 3 options:

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People in, searching for, or viewing pages about my targeted location (recommended)

People in my targeted location

People searching for or viewing pages about my targeted location

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Opting for the first option would make it theoretically redundant to add place names to keywords. It does not hurt though to add them, because location identification is not 100% accurate, the keyword matches better with ad copy (when you add NY to the ad copy) etc.

hi,

I would suggest the following:

• Check in the campaign settings if the campaigns target Search and Display. Stop the Display. Continue with search. You can use Display, but in separate campaigns.

• Go to the keyword tab. Change the columns and make sure you see the quality scores. Quality scores < 5 are bad news.

• You can increase quality scores by using more targeted keywords and use negative keywords. When you only sell black BBQ sets, exclude red, green etc.

• Use the different match types of the keywords and be careful with broad match.

• Make great ads, also avoid generic ads.

• Check you bidding.

There lots more , but this is a start.

Jeroen, Swydo