Thanks for your help! I agree. I've always focused more on the content and value to the visitor but I've been playing around with the page grader tool and I'm finding that the majority of the pages have a B rating. Obviously, I'd love for all of them to have A's!
How would you suggest changing the page title to add these keywords? I'm concerned again about making it look spammy as well as exceeding the recommended character length. I feel like "Carpet Cleaning St. Louis, Carpet Cleaning Kirkwood, Carpet Cleaning Ballwin - Home" just does not look right... Any thoughts?