I like your response because you took the time to explain in a simple way that another newbie can start to understand SEO better....I'm on chapter 4 of the Introduction to SEO and it got so 'technical' I had to take a break to see if other newbies might be having a time getting started.
Do you think it might be a good idea to 'experiment' optimizing a landing page first before moving on to a site with a more complex site structure?