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Absolutely. Our primary competitor to the top SERPs is www.forumotion.com.

Thanks,

Lary

Fredrik,

Thanks for the awesome response, very helpful. I have another concern that I'm not sure how to approach; my competitor literally has over 2 million external links and we only have 60,000. How do I compete? How do i catch up? Did he  do it legally? The panda/penguin updates don't seem to have affected him at all.

Thanks again!

Lary

Hi all,

I've been hired as the chief marketer at a (very) high traffic web company. Ironically, I don't have much SEO experience but I have been able to figure out PPC, on-page SEO and SEO content generation pretty well over the last few months.

What I don't get is link building. My question is this; we're trying to move from the 3-4 SERP slot to the 1-2 SERP slot for a short list of keywords. My boss asked me to get busy with link building. Our competitor has over 2 million external links and we have roughly 60 thousand. What do I do? How do I start? Is there a legit, white hat way to get this job moving?

Any insights would be GREATLY appreciated.

Thanks in advance!