5 Million Links?
-
Hi all,
I've been hired as the chief marketer at a (very) high traffic web company. Ironically, I don't have much SEO experience but I have been able to figure out PPC, on-page SEO and SEO content generation pretty well over the last few months.
What I don't get is link building. My question is this; we're trying to move from the 3-4 SERP slot to the 1-2 SERP slot for a short list of keywords. My boss asked me to get busy with link building. Our competitor has over 2 million external links and we have roughly 60 thousand. What do I do? How do I start? Is there a legit, white hat way to get this job moving?
Any insights would be GREATLY appreciated.
Thanks in advance!
-
-
Hi again Lary
May I ask for the domain of your competitor?
Fredrik
-
Fredrik,
Thanks for the awesome response, very helpful. I have another concern that I'm not sure how to approach; my competitor literally has over 2 million external links and we only have 60,000. How do I compete? How do i catch up? Did he do it legally? The panda/penguin updates don't seem to have affected him at all.
Thanks again!
Lary
-
Hi
Your boss is right, building links is a very important task. But, as you hint at yourself, its all about doing it the correct way. So asking the community before getting started was a smart move.
I have had many clients that could not resist the temptation of buying low quality links. A few months later they are all paying the price of this by being penalised by Google. So before we get started, stay clear of buying low quality or any links for that matter.
My first move is always to identify a few competitors and see what kind of links they are getting. Chances are that if they can get links this way so can you. For this http://www.opensiteexplorer.org is a great tool. To get an instant overview what links your competitors have use these settings:
Show: followed and 301s
Links from: only external
To: pages on this root domainThis would now give you a good list of links to your competitor. Sort the list by page authority and start investigating their most valuable links.
Further ideas to how to get links could be:
- Write for other blogs, and become a regular contributor
- Create stunning content that people want to link to
- Interview someone influential
For more useful information on to proceed with links please see these resources:
http://www.seomoz.org/beginners-guide-to-seo/growing-popularity-and-links
http://www.seomoz.org/blog/eight-link-building-tips-whiteboard-friday
http://www.seomoz.org/blog/the-noob-guide-to-link-building
Hope this is enough to get started.
Good luck and may the linkbuilding force be with you
Fredrik
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ran a backlink competitor analysis and found that the competitor has their links coming from various linkedin and youtube posts but my client does the same thing and im not seeing any links coming from those sources for them?
Ran a backlink competitor analysis and found that the competitor has their links coming from various linkedin and youtube posts but my client does the same thing and im not seeing any links coming from those sources for them?
Link Building | | Stongex0 -
What is dofollow back links
hi i am new in online feild i dont know waht is backlinks i want get high backlinks for my web site my site url is Paki.pk how i use this site for dofollow html tags please make dofollow http://paki.pk/ please help
Link Building | | Starelse0 -
Will short linking to my site affect SERPs attribution of inbound link?
Some brand partners are using their short links to link back to our site (like bit.ly but they have their own). They have a high domain authority and trust so we want that link back to be read by Google. When I downloaded all inbound links from Moz, this brand's site was not listed, making me worried that the inbound link isn't being seen or considered! Haven't been able to find any info on this...
Link Building | | PAC31350 -
What is classed as a reciprocal link?
We have a link on a website linking to our homepage and we also are linking to this website from a internal page but not to the same page that is linking to us ( if that makes sense) is this classed as reciprocal?
Link Building | | webguru20140 -
Linking to Media Mentions
I'm doing SEO for a high-profile lawyer who has received numerous media mentions. My hope is that linking from her site to these media mentions will enable Google to make the connection. The difficulty is that their business name is their own name. I'm thinking this will make it harder for Google to make the connection. It's not appropriate to request links from the articles (they typically relate to murder trials). Any suggestions?
Link Building | | steer150 -
Links to main landing category page or links directly to products
I have an ecommerce website and a manufacturer is providing links directly to my website from their products pages because they do not sell directly online. What is my best linking juice power for this situation:
Link Building | | dsmolinski
Manufacturer A has a number of different brands: brand1, brand2, brand3 and a number of different products in each of it brands. They are currently linking their individual products to my individual products on my website. My website is setup like this:
my.com/manufacture-A
my.com/manufacture-A/brand1
my.com/manufacture-A/brand1/product1
my.com/manufacture-A/brand1/product2
my.com/manufacture-A/brand2
my.com/manufacture-A/brand2/product1
my.com/manufacture-A/brand2/product2 What is the best practice for this situation:
--Linking manufacturer product to my product
--Linking manufacturer product to my associated brand page
--Linking manufacturer product to main manufacturer page
--or something else? Thank you and I can provide more details if need be. Denny0 -
Relevance or Authority for Links
Which one do you weigh more than the other? I prefer high-authority sites over low-authority but relevant sites/pages personally. From my experience, non-relevant'authoritative' websites/pages tend to have a bigger impact than 'relevant' websites/pages. What do you think? What is your experience?
Link Building | | qlkasdjfw0 -
Many competitor's backlinks are in content anchor links. Ho do I get these same links?
Hi I managed to open up OSE. I'm finding that much of the competition's backlinks are in content anchor text links. Am I supposed to get backlinks from these same pages using the same anchor text but linking back to my page or is that allowed? If so, how do I get these in content blog post links? Thanks. Sunil.
Link Building | | sunilmuse0