Hi guys
Really funny to read this! I had some advice from a former compettitor (he has since sold his cateeing business) his site has little or even no interesting content (a handful of blog posts) but ranks well for all the keywords that we Desire .
I asked him how he did it and he said that he put his site on around 600 directories! He still ranks really highly even though he sold it a year or too ago.
The other thing he mentioned was buying blog posts on other sites about his.
So if I was to Wright some interesting content and get people in the catering industry to link to it. I should over come the directory spamming approach that he has taken? Perhaps a free tool or check list for weddings or something?
his site gastrocatering.com mine is sussexchef.com