Here are a few ways to rewrite the list of steps for performing a technical SEO audit, depending on your audience and desired tone:
Formal:
Conduct a Comprehensive Website Crawl: Identify all your website's pages and assess their accessibility for search engine crawlers.
Verify Search Engine Visibility: Perform manual Google searches to ensure your key pages appear in relevant results.
Enforce Canonicalization: Establish a single, preferred version of each page to avoid confusing search engines and splitting link equity.
Optimize On-Page Elements: Analyze title tags, meta descriptions, headers, and image optimization for optimal technical SEO performance.
Manage Link Structure: Audit both internal and external links, eliminating broken links and optimizing anchor text for improved navigation and authority.
Evaluate Site Speed: Analyze and optimize page load times to enhance user experience and SEO ranking potential.
Assess Off-Site SEO and Backlinks: Evaluate the quality and distribution of inbound links and identify any potential spammy backlinks requiring disavowal.
Informal:
Give Your Website a Crawl-Through: See what search engines can see and find any hidden corners needing a dusting.
Check Yourself Before You Google Yourself: Make sure your important pages are easy to find in search results, even for a forgetful friend.
One Page to Rule Them All: Pick a preferred version of each page so search engines don't get confused and give you less credit.
On-Page Tune-Up: Make sure your titles, descriptions, and headings are catchy and relevant, and don't forget to optimize your images.
Link Checkup: Fix any broken links and make sure your internal and external links are pointing in the right direction.
Speed Demon: Improve your page load times for a smoother user experience and a potential SEO boost.
Backlink Detective: Check out who's linking to you and make sure they're good company. If any bad apples slip through, you can kick them out.
In addition to the tone, you could also adjust the level of detail depending on your audience's SEO knowledge. For more experienced users, you can use more technical terms and provide less explanation. For beginners, you might want to simplify the language and add additional context.
No matter how you choose to rewrite it, remember to make it clear, concise, and informative for your target audience.
