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I am assuming that one way of improving the rankings of current pages will be to create more content on the keywords used... should this be an expansion of the content on current pages I am optimising for a keyword or is it better to keep creating new pages and if we are creating new pages is it best to use an extension of the keyword on the new page – for example if we are optimising one page for ‘does voltage optimisation work’ would it then be worth creating a page optimised for ‘does voltage optimisation work in hotels’ for example and so on? I am guessing maybe both might help, this is just a question I have had from one of my clients.

Hi guys, Has anyone ever had this before? My clients website was appearing 4 & 5 in Google.co.uk for the keyword 'voltage optimisation'. Since moving up in the rankings after furiously optimising the website we have now gotten to position 3 in Google.co.uk but the homepage ranking has disappeared and now is just displaying our 'what is voltage optimisation' page.  I'm guessing Google feels that this page is more useful to someone searching 'voltage optimisation' but my client wants answers?! It's almost like Google have said, "if you want to take position 3 were only going to list one of your pages" because everytime we drop back down to position 4 our homepage appears position 5.