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  4. Move blog from subdomain to main domain on ecom site?

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Move blog from subdomain to main domain on ecom site?

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  • PEnterprises
    PEnterprises last edited by Sep 15, 2011, 11:52 PM

    I am wondering what my fellow mozers think. Pretty set about my direction but want to get any other input to aid in my decision.

    Have an ecom site with a www.blog.maindomain.com. The blog is fairly new and no major rankings. There are only about 30 posts.

    This isn't a super competitive market and the blogging won't be a huge part of our content strategy but I would like to use it for passing juice etc.

    Would you go through the trouble to move the blog to www.site.com/blog and redirecting all the old content to new?

    1 Reply Last reply Reply Quote 0
    • Mikpam
      Mikpam @PEnterprises last edited by Sep 16, 2011, 1:16 AM Sep 16, 2011, 1:16 AM

      I am glad I was able to help and I am sure you'll do great with the long tails especially if the niche is not highly competitive. Hit me up in a few months would love to hear you did well. 🙂

      1 Reply Last reply Reply Quote 0
      • PEnterprises
        PEnterprises @Mikpam last edited by Sep 16, 2011, 12:44 AM Sep 16, 2011, 12:44 AM

        Mik,

        I agree with everything you said. My plan is to move it to a subfolder and redirect everything. I appreciate the example of the long tail traffic example.

        Someone told the owner of the site to put it on a subdomain for seo and there are very few instances where I could see that as being the way to go.

        Mikpam 1 Reply Last reply Sep 16, 2011, 1:16 AM Reply Quote 0
        • Mikpam
          Mikpam last edited by Sep 16, 2011, 12:45 AM Sep 16, 2011, 12:39 AM

          Moving it in a sub folder in your main site will be more beneficial . Speaking from experience we've seen the sites we've worked with gain a relevant amount of long tail traffic when we implemented this strategy.

          Subdomains DO NOT always inherit all of the positive metrics and ranking ability of other subdomains on a given root domain. If a major motivation of the blog is to pass juice then definitely build it in a sub folder.

          I forget the link to the study but Post-Panda some webmasters actually resorted to moving content to subdomains as a work around to their content woes providing further proof that sub domains provide a buffer from negative or positive metrics of the root domain.

          In summation I really feel it is the intent of the blog that you should consider when making this determination but in your situation I would suggest following your current direction , More info here for further reading .

          Hope this helps ... Cheers Mate

          PEnterprises 1 Reply Last reply Sep 16, 2011, 12:44 AM Reply Quote 2
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