Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Move blog from subdomain to main domain on ecom site?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Move blog from subdomain to main domain on ecom site?

    Intermediate & Advanced SEO
    2
    4
    1695
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • PEnterprises
      PEnterprises last edited by

      I am wondering what my fellow mozers think. Pretty set about my direction but want to get any other input to aid in my decision.

      Have an ecom site with a www.blog.maindomain.com. The blog is fairly new and no major rankings. There are only about 30 posts.

      This isn't a super competitive market and the blogging won't be a huge part of our content strategy but I would like to use it for passing juice etc.

      Would you go through the trouble to move the blog to www.site.com/blog and redirecting all the old content to new?

      1 Reply Last reply Reply Quote 0
      • Mikpam
        Mikpam @PEnterprises last edited by

        I am glad I was able to help and I am sure you'll do great with the long tails especially if the niche is not highly competitive. Hit me up in a few months would love to hear you did well. 🙂

        1 Reply Last reply Reply Quote 0
        • PEnterprises
          PEnterprises @Mikpam last edited by

          Mik,

          I agree with everything you said. My plan is to move it to a subfolder and redirect everything. I appreciate the example of the long tail traffic example.

          Someone told the owner of the site to put it on a subdomain for seo and there are very few instances where I could see that as being the way to go.

          Mikpam 1 Reply Last reply Reply Quote 0
          • Mikpam
            Mikpam last edited by

            Moving it in a sub folder in your main site will be more beneficial . Speaking from experience we've seen the sites we've worked with gain a relevant amount of long tail traffic when we implemented this strategy.

            Subdomains DO NOT always inherit all of the positive metrics and ranking ability of other subdomains on a given root domain. If a major motivation of the blog is to pass juice then definitely build it in a sub folder.

            I forget the link to the study but Post-Panda some webmasters actually resorted to moving content to subdomains as a work around to their content woes providing further proof that sub domains provide a buffer from negative or positive metrics of the root domain.

            In summation I really feel it is the intent of the blog that you should consider when making this determination but in your situation I would suggest following your current direction , More info here for further reading .

            Hope this helps ... Cheers Mate

            PEnterprises 1 Reply Last reply Reply Quote 2
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • kdaniels

              Moving to a new site while keeping old site live

              For reasons I won't get into here, I need to move most of my site to a new domain (DOMAIN B) while keeping every single current detail on the old domain (DOMAIN A) as it is. Meaning, there will be 2 live websites that have mostly the same content, but I want the content to appear to search engines as though it now belongs to DOMAIN B. Weird situation. I know. I've run around in circles trying to figure out the best course of action. What do you think is the best way of going about this? Do I simply point DOMAIN A's canonical tags to the copied content on DOMAIN B and call it good? Should I ask sites that link to DOMAIN A to change their links to DOMAIN B, or start fresh and cut my losses? Should I still file a change of address with GWT, even though I'm not going to 301 redirect anything?

              Intermediate & Advanced SEO | | kdaniels
              0
            • seo.owl

              How to handle a blog subdomain on the main sitemap and robots file?

              Hi, I have some confusion about how our blog subdomain is handled in our sitemap.  We have our main website, example.com, and our blog, blog.example.com. Should we list the blog subdomain URL in our main sitemap?  In other words, is listing a subdomain allowed in the root sitemap? What does the final structure look like in terms of the sitemap and robots file?  Specifically: **example.com/sitemap.xml ** would I include a link to our blog subdomain (blog.example.com)? example.com/robots.xml would I include a link to BOTH our main sitemap and blog sitemap? blog.example.com/sitemap.xml would I include a link to our main website URL (even though it's not a subdomain)? blog.example.com/robots.xml does a subdomain need its own robots file? I'm a technical SEO and understand the mechanics of much of on-page SEO.... but for some reason I never found an answer to this specific question and I am wondering how the pros do it.  I appreciate your help with this.

              Intermediate & Advanced SEO | | seo.owl
              0
            • Kingalan1

              Domain Authority: 23, Page Authority: 33, Can My Site Still Rank?

              Greetings: Our New York City commercial real estate site is www.nyc-officespace-leader.com. Key MOZ metric are as follows: Domain Authority: 23
              Page Authority: 33
              28 Root Domains linking to the site
              179 Total Links. In the last six months domain authority, page authority, domains linking to the site have declined. We have focused on removing duplicate content and low quality links which may have had a negative impact on the above metrics. Our ranking has dropped greatly in the last two months. Could it be due to the above metrics? These numbers seem pretty bad. How can I reverse without engaging in any black hat behavior that could work against me in the future? Ideas?
              Thanks, Alan Rosinsky

              Intermediate & Advanced SEO | | Kingalan1
              0
            • kinimod

              Microsites: Subdomain vs own domains

              I am working on a travel site about a specific region, which includes information about lots of different topics, such as weddings, surfing etc. I was wondering whether its a good idea to register domains for each topic since it would enable me to build backlinks. I would basically keep the design more or less the same and implement a nofollow navigation bar to each microsite. e.g.
              weddingsbarcelona.com
              surfingbarcelona.com or should I rather go with one domain and subfolders: barcelona.com/weddings
              barcelona.com/surfing I guess the second option is how I would usually do it but I just wanted to see what are the pros/cons of both options. Many thanks!

              Intermediate & Advanced SEO | | kinimod
              0
            • SEI

              Merging two different domains - subdomain or subfolder?

              My company has two sites on different domains. We are considering merging the sites into one and keeping only the dominant domain. The dominate site is already a sub-domain of a larger organization so the new sub-domain would be two levels deep.  I realize this is a little abstract so below is an example Dominant company site:       company.root-domain.com Secondary company site:     other-root-domain.com When they merge, everything will be on company.root-domain.com. Should it be other.company.root-domain.com   or company.root-domain.com/other Note: The other site has several hundred pages. Both sites have strong authority and link profiles. I want to maintain as much of the value on the other site as possible with the merge.

              Intermediate & Advanced SEO | | SEI
              0
            • JakubH

              Lost 86% of traffic after moving old static site to WordPress

              I hired a company to convert an old static website www.rawfoodexplained.com with about 1200 pages of content to WordPress. Four days after launch it lost almost 90% of traffic. It was getting over 60,000 uniques while nobody touched the site for several years. It’s been 21 days since the WordPress launch. I read a lot of stuff prior to moving it (including Moz's case study) and I was expecting to lose in short term 30% of traffic max… I don’t understand what is wrong. The internal link structure is the same, every url is 301 to the same url only without[dot]html (ie www.rawfoodexplained.com/science.html is 301′s to http://www.rawfoodexplained.com/science/ ), it’s added to Google Webmaster tool and Google indexed the new pages… Any ideas what could be possible wrong? I do understand the website is not optimized (meta descriptions etc, but it wasn't before either) .... Do you think putting back the old site would recover the traffic? I would appreciate any thoughts Thank you

              Intermediate & Advanced SEO | | JakubH
              0
            • peterwhitewebdesign

              New Site: Use Aged Domain Name or Buy New Domain Name?

              Hi,
              I have the opportunity to build a new website and use a domain name that is older than 5 years or buy a new domain name. The aged domain name is a .net and includes a keyword.
              The new domain would include the same keyword as well as the U.S. state abbreviation. Which one would you use and why? Thanks for your help!

              Intermediate & Advanced SEO | | peterwhitewebdesign
              0
            • STPseo

              Best approach to launch a new site with new urls - same domain

              www.sierratradingpost.com We have a high volume e-commerce website with over 15K items, an average of 150K visits per day and 12.6 pages per visit. We are launching a new website this spring which is currently on a beta sub domain and we are looking for the best strategy that preserves our current search rankings while throttling traffic (possibly 25% per week) to measure results. The new site will be soft launched as we plan to slowly migrate traffic to it via a load balancer. This way we can monitor performance of the new site while still having the old site as a backup. Only when we are fully comfortable with the new site will we submit the 301 redirects and migrate everyone over to the new site. We will have a month or so of running both sites. Except for the homepage the URL structure for the new site is different than the old site. What is our best strategy so we don’t lose ranking on the old site and start earning ranking on the new site, while avoiding duplicate content and cloaking issues? Here is what we got back from a Google post which may highlight our concerns better: http://www.google.com/support/forum/p/Webmasters/thread?tid=62d0a16c4702a17d&hl=en&fid=62d0a16c4702a17d00049b67b51500a6 Thank You, sincerely, Stephan Woo Cude SEO Specialist scude@sierratradingpost.com

              Intermediate & Advanced SEO | | STPseo
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.