Passing SEO value from a subdomain
-
Hi Everybody,
I have built a website (http://rugby.europcar.ie) which has gone viral and getting huge amounts of traffic world wide. The problem is, all the Facebook shares, tweets and other social traffic is all referencing the subdomain, and now www.europcar.ie where I want to build rankings.
What are my best options for referring this ranking power to my main domain?
Thanks in advance
Ronan
-
Martijn is 100% correct so please listen to him.
Thumbs up.
-
I don't think your share, tweet count would get passed on or redirected.
Why don't you leave the subdomain and the main site just the way it is and offer a call to action to the main website from the rugby site?
I don't think it is going to pass that much link juice through redirection..
-
Hello Ronan,
Unfortunately your share counts will go back to zero and you have to start over again. This is caused because none of the social networks follow/ read the redirects of your "old" urls. The guys at HubSpot wrote last August also about this which could be read here.
A couple of months ago we 301'ed on of our own blogs to a new domain name and also lost hundreds of share counts on Twitter and Facebook for our posts. You'll have to take the pain, but if you want to build rankings on your main domain this is probably the best way.
Hopefully this answers your question.
-
Would facebook / twitter etc take account for the 301 redirect, or would my share count etc go back to zero?
Thanks for the quick response btw
-
Get rid of the Sub-Domain and create europcar.ie/rugby instead.
301 rugby.europcar.ie to the new europcar.ie/rugby.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO traffic to the homepage is down across sites
Week over week, I've noticed that organic traffic (and oftentimes revenue) for the homepage are down across most of our sites compared to last year. Brand search interest is down for a number of the brands, but in a lot of these cases, it's not down so much that it would make sense for how much the homepage is down (for example: brand search interest was down 4% last week compared to last year, but the homepage traffic was down 32% in visits). What I've done is generate entry page reports (this year vs. last year) and then bucket the pages by homepage, category pages, and product pages. In most cases, category pages are up year over year for traffic and revenue. I'm concerned that the homepage being down is more than a brand heat issue, but I haven't come across anything out of the ordinary in Google Search Console and keywords are pretty consistent in performance for the most part. Branded keywords continue to rank at #1, too. Any thoughts as to what else I can look into?
Technical SEO | | WWWSEO0 -
I have consolidated my subdomains into subfolders; should i remove the subdomains also?
Hi, I have consolidated my website's many sub-domains into sub-folders. We had ~20 sub-domains. The sub-domains and the root domain shared the same code-base and sub-domain specific features were controlled using Apache's SetEnv directive in the httpd.conf includes. Now they are consolidated. I have redirected all of the sub-domains to the relevant sub-folder; so http://sub1.mysite.com now 301 redirects to http://www.mysite.com/sub1.The redirects happen in the htaccess file and all sub-domains and the root are still pointing to the same code-base. However, the Moz campaign tracker still occasionally tells me that i have optimisation opportunities at http://sub1.mysite.com and in both Bing and Google webmaster tools traffic to those sub-domains is mentioned. Should i delete the subdomains? Cheers
Technical SEO | | McCaldin0 -
Site Launching, not SEO Ready
Hi, So, we have a site going up on Monday, that in many ways hasn't been gotten ready for search. The focus has been on functionality and UX rather than search, which is fair enough. As a result, I have a big list of things for the developer to complete after launch (like sorting out duplicate pages and adding titles that aren't "undefined" etc.). So, my question is whether it would be better to noindex the site until all the main things are sorted before essentially presenting search engines with the best version we can, or to have the site be indexed (duplicate pages and all) and sort these issues "live", as it were? Would either method be advisable over the other, or are there any other solutions? I just want to ensure we start ranking as well as possible as quickly as possible and don't know which way to go. Thanks so much!
Technical SEO | | LeahHutcheon0 -
SEO basics for Q&A tool
Hi everyone, our company wants to launch a Q&A forum on our website. The goal is to keep the useres interacting with our website, generate leads (of course) and... last but not least... to generate UGC for our website (and Google of course)... [We organise career events with big companys for students, professionals, give career advice etc..] From a SEO perspective, I find the following points difficult to overcome: the possible problem of "thin" content, many URL's with a question and only 1 or 2 answers will not look good for Google, especially when there are a lot of it (Panda-Update). One solution could be to noindex pages with thin content, but imagine that you have an active community, this could take ages and we got other things to do... the problem of finding ALL content: what would be the best solution to make sure that G finds all UGC, even the older content? Would it be enough to link to older questions on the page of the actual question? Let's say, this page contains links to the 5 questions before and so on... Or should there be categories of questions, where you list all of the questions ever asked??? would you/can one optimise the content? Users do not ask questions with the beloved keywords and if there would be a standard solution that the URL and the Title-Tag contains the question, there could be a lot of strange/not useful pages on our domain... I hope I could make clear what my problems are and I hope someone can give me some good advice... Thanx!!
Technical SEO | | accessKellyOCG0 -
Not sure to see the real value of SeoMoz!
Still one week left for my trial. I did not get the result I wanted to have on my ranking, I know it takes time and patience to get there. Even if I consider myself as tech savvy, I have the impression that even if you have the best tools to monitor what is going on that you still have to spend to much time to get better ranking. I would prefer to give the contract to someone else rather than spending time trying to figure out what is going on. I am in some sort of a catch22. I need to increase my ranking, I know my competitors have more backlinks then I can possibly reach ( we have 55 and they have around to 78000). I am wondering how they got all these backlinks in just 2 years. We've been in business much longer.. I could confirmed that my On-page SEO is very good, it's really on my backlinks that I have problems. I see already some of you saying that I have to create rich content, but for a B2B companiy, it's not as easy to generate the proper content and get the backlinks needed. Is there a very quick way to increase backlinks very quickly ?
Technical SEO | | processia0 -
How Does Link Juice Pass?
Say there is a link on an authoritative site to my site, and the link points to www.mysite.com. However, I have set all URL variations (https://mysite.com, www.mysite.com, mysite.com, etc.) to redirect to http://mysite.com automatically. Does the link juice from this authoritative site pass through the www.mysite.com URL to http://mysite.com automatically due to the automatic redirect? I guess my question is does the link juice automatically pass on to the destination URL, even though it is not the original URL the authoritative site pointed to?
Technical SEO | | NiallTom0 -
Javascript bad for SEO?
If we utilize javascript to pull information from a database to display on a site, is that bad for SEO? Can search engines still see the data?
Technical SEO | | nicole.healthline0 -
ECommerce Platform Switch and SEO Loss
Hi - We're switching eCommerce platforms, and naturally we're worried about losing organic search ranking. From what I've read on the message boards, I understand it's important to try to minimize as many 301 redirects as possible. Here's my problem: Our Product URLs are like this (ex: http://www.stupid.com/fun/TOLMG.html). On the new platform, URLs cannot contain capital letters. 😞 According to the new eCommerce platform's design team: "Google and other search engines do not see that as a change in URL, they are not case sensitive and will not affect search listings" How accurate is this? And how come on our current platform, if I use an all lowercase URL, it get a 401? (ex: http://www.stupid.com/fun/tolmg.html) Will we be fine switching our Product URLs to lowercase on the new platform? One thing also to note: Our Category URLs will remain the same. Are there any other areas of a typical eCommerce store that I should avoid changing URLs if I want to prevent SEO loss? Thanks! -Justin
Technical SEO | | JustinStupid0