Does daily changing of price information in a title tag damage SEO?
-
Hi
I'm thinking about changing the title tag for all my pages daily, updating it with the most current price information. (As I think this could improve CTR) All the other keywords in the title tag would remain the same however.
Does anyone think this is likely to cause a problem with regards to ranking in Google and other search engines?
Thanks for any / all replies!
Cheers
-
agree with EGOL and irvingw. even if google crawls your pages near daily, having pricing information that changes constantly in a title tag is not best practices. Depending on what you're selling, you could draw inspiration from some of the larger E-commerce sites in terms of best practices for title tags on product pages.
-
On a sort of related note I used to produce a weekly report for an event in our city. I would change the title tag each week to say, "xyz event in Anycity for sept 24-25". I don't think the regular change to the title tag hurt the serps at all.
But, as others have said, you don't know when Google will update the index, so if you change the price from $10 to $12, but the index still says $10, then you'll have unhappy customers. So, I would personally not change prices in my title tag.
One thing you could consider perhaps is this, "Green Widgets, only $10 until Sep 24".
-
Thanks for the reply.
As prices change frequently, but do not change in value by huge amounts, how about using a title which uses a phrase such as
'From Around £X etc....... '
-
I agree with irvingw.....
....and I also have a personal hypothesis that google will not value your pages as highly if you are making frequent changes to your title tags. This isn't anything that I have put to scientific testing... just a personal opinion based upon a limited number of observations that I don't want to repeat for reasons that you might understand.
-
I am not sure I can be definitive on the ranking benefits. I generally think they are beneficial because the page is changing and updating regularly which could indicate it is more relevant. Again though, I am not really sure on this and most of the articles I found on the subject are a few years old or more.
I mostly wanted to caution you on the user experience of changing prices in the title tag. The main problem I can see with this, is if the price of an item went up but Google still showed an older lower price. You may get a disappointed customer if they expect one price they see in Google but find a higher one on the page once clicked. They may think you are doing the old "bait & switch".
-
I wouldn't do that because Google is not going to update your title tag every day like clockwork so if you're thinking the title tag will line up with the pricing on the page that won't happen - the daily price on your page will be one thing and the title tag will be a price from a few days ago. It could be construed as misleading because the user will see one price in the title tag, click on it and see a different price on the page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing domain and transferring SEO power to new.
hi, i have a website with some pages index in google on first page. i want to change the domain name but also want to keep the old domain. How can i transfer the index pages SEO power to new domains pages? So the new domain page can appear instead of old domain. 301 redirect will permanently redirect the user to new domain but i want to keep the old domain running for users only, not for Search engines. any idea. please share. thanks.
Technical SEO | | green.h0 -
Should I change my targeted page?
Currently I have a site where the targeted keywords were on the home page, with links built to the homepage. It has been widely recognised though that Google is looking more and more for specific content on webpages that holds greater relevance to search queries. As such, I switched this targeted page to other created webpages - changing metatags and creating more relevant content for respective keywords. I thought this would improve rankings, however, upon doing this there was a sharp fall in rankings for keywords. Is there anything that I could have done wrong, or can do better so that keywords move back up the rankings?
Technical SEO | | Gavo0 -
Titles in google serps incorrect
If you do the following query in google: site:orlandovisiting.com legend sparrow You'll see in the results the title appears as: legend-captain-jack-sparrow-1149.html Where the title tag in the source is: <title>The Legend of Captain Jack Sparrow Opens at Disney’s Hollywood Studiostitle> Eventually it normally rights itself, but does anyone else get this with their sites? Thanks.
Technical SEO | | walshy990 -
Pager + SEO - Is it possible?
Hi, I am having this issue. I know that pager are not friends with SEO, but I want to know which is the best to do in this situations. for example, I work in a news company, and I have a lot of news pages that are very extensive so I use a pager. Well here I have the problem. suppose that the url is www.mysite.com/news/id/here-comes-the-title When you enter that URL you are viewing the first page that has this meta: title keywords description Now, the problem comes when the user goes to the page 2 of this news article. What I shall do? 1- Change the url to www.mysite.com/news/id/here-comes-the-title-PAGE2 www.mysite.com/news/PAGE2-id/here-comes-the-title www.mysite.com/news/id/PAGE2/here-comes-the-title 2- in the page 2,3,4,5 ... add a meta robot noindex? In the option 2 I think that I am loosing the opportunity to index the body of my article. Is this correct? Thanks
Technical SEO | | informatica8100 -
Canonical Tag Here?
Hello, I have a client who I have taken on (different to my other client in another question), My client has a ecommerce website and in nearly all of his products (around 30-40) he has a little information checklist like.. Made in the UK
Technical SEO | | Prestige-SEO
Prices from 9.99
Top quality
Free delivery on orders over.. This is the duplicate content, what is the best practise for this as the SEOmoz crawler is giving me a multiple of errors.0 -
Google Off/On Tags
I came across this article about telling google not to crawl a portion of a webpage, but I never hear anyone in the SEO community talk about them. http://perishablepress.com/press/2009/08/23/tell-google-to-not-index-certain-parts-of-your-page/ Does anyone use these and find them to be effective? If not, how do you suggest noindexing/canonicalizing a portion of a page to avoid duplicate content that shows up on multiple pages?
Technical SEO | | Hakkasan1 -
Alt and Title Attributes in Anchor Tags
Does it hurt to use alt and title attributes inside an anchor tag? Example: view my website article
Technical SEO | | donationtown0 -
Rel-canonical tag
Hi, I'm having some confusion with the rel-canonical tag. A few months ago we implemented the rel-canonical tag because we had many errors specifically duplicate page content come upon the SEOmoz web app (mostly because we use tracking code). I had asked what to do about this and was advised by the SEOmoz web app to implement the rel-canonical tag. However, when I'm working on the Keyword Optimizer Tool, it always checks off that I'm using the rel-canonical tag improperly, and then when I go into our sites' CMS for that page and uncheck "Use Canonical URL", the keyword optimizer tool up's my grade for that correction/that I've made an improvement. So my question is if the page I'm working on is the one I want search engines to find, should I not be using the Canonical URL tag? Should the Canonical URL tag only be used on URL's with the tracking code?
Technical SEO | | aircyclemegan0