Does anyone have any tips for optimizing your Google Product Feeds?
-
How often do you submit them?
What have you seen work?
Are there any tricks aside from filling out all of the data fields?
-
Use the google category and google product type in your adwords product extensions for best chance of getting product/image ads showing in search results. Make sure your campaigns/product types in Adwords are matched to your product feed.
-
Use the google category and google product type in your adwords product extensions for best chance of getting product/image ads showing in search results. Make sure your campaigns/product types in Adwords are matched to your product feed.
-
Well technically this is not correct - from what I understand Product Display ads are paid inclusion so SEO ranking factors still play a part of appearing or not appearing
-
Well technically this is not correct - from what I understand Product Display ads are paid inclusion so SEO ranking factors still play a part of appearing or not appearing
-
Some really valuable insights on this thread and thx everybody for your generous sharing.
@Syed1 - Your link is not working. Please repost
-
I realize this is an old question, but thought I'd note for the record that as of May 2012, Google has announced that they are doing away with Product Search and essentially implementing PPC ads in its place. So if you continue to use what used to be Google Shopping, you will need to place bids in order to get your products to show up at the top of the results, much like AdWords works.
-
There is not a whole lot of information on available on the web for Google Shopping optimization but from what I have researched and few that I tried over time, here is the factors I think that do weigh in:
-
Reviews: Its the 'links' in Google Shopping. In Google, websites refer to other websites. In Google Shopping, customers refer to other websites
-
Title
-
Attributes: more data you feed Google, the better they feel about ranking you higher
-
Price: Not 100% sure about this but definitely worth considering. Seems logical that Google wants to provide users with best deals
- Few others.
-
-
Do you have any case studies that measure how much it helps when you have a feed updated everyday? I like your answer.
-
Hi Eric,
This should give you the basics:
- Add Keywords to Product Titles and Descriptions
- Add UPC Codes (required)
- Add Shipping cost info (required)
- Add Seller Reviews
- Add Rich Snippets
- Optimize your Product_Type column
- Only use Google's product taxonomy for google_product_category
Remember not to confuse product_type and google_product_category. Both should be used, but the latter must use the correct taxonomy. Taxonomy is downloadable from the Google Merchant Center.
Do some careful reading on that page and throughout the Merchant Center. This is one area where crossing t's and dotting i's is VERY important!
Even though google_product-category is not required for all countries and products, recommendation is to use it for ALL products. Taxonomy is available for download as both .txt and excel spreadsheet.
Make sure your feeds are clean and push them every day.
Best of Luck!
-
Hey,
We publish a URL that GPS can crawl daily to get the most real-time update on product data. The more info you pass over to GPS the more impressions you receive and the more likely that your products will show up to a more qualified user. Do you track your conversion rate form GPS traffic?
Other general tips like free delivery, including reviews rich snippets etc will help your CTR. I would also look at your competitors product that are appearing and how they have named the product, There is usually improvements to be made on keyword placement.
One other aspect we are working on is having specific products for a GPS feed that have special offers for GPS users like xyz% off for GPS traffic, this way the price is reduced and increases the listing position. - In theory...
Cheers,
Jamie.
-
When looking into this the problems I have considered is you could sacrifice your base listings against your natural listings. I think it would make sense to plan the keywords your pushing for base and naturals seperate if your struggling.
I do find if you do the usual SEO optimization Google base generally lists you well as a result.
Cool idea as its shopping might be to target phrases with "Buy"
-
We do a lot of Google Product Search for our Ecommerce clients. Basically the feeds last for 30 days on GPS. So if you submit them once a month you will continue to show, but Google favors those who push out a new feed more frequently. One of the big things right now is to make sure you have Unique Product Identifiers like UPC or Manufacturer Part Numbers for all your products. The better quality your images of your products are (clear thumbnails, easy to understand what the product is the better for click through by users). If you name your product's with Keywords that trigger the GPS listings in organic search you will do better as well. For example if you were selling a Spider Mite Pesticide, you could just put the internal name of the product like "No Spider Mites 16oz Bottle" You would be better off calling the product "Spider Mite Killer 16oz Bottle" since that search actually brings up the GPS results in universal search. If you have a product that many sellers have, then you can get grouped in with the rest of them by using the same UPC/GTIN number as they do, or the same brand and MPN. It takes some getting used to for sure, maybe try the service called GoDataFeed as it makes it a lot easier. Lastly, categories are huge for getting your products in the right group. It is better to be in the Software -> Adobe-> Windows Adobe Design Premium category with your products than just the Software -> category. Hope that helps you out.
-
Eric,
Did Tompt's answer help? Have you found any resources on your own that have been helpful?
-
I feel bad because someone posted this yesterday and I have no idea who it was:
http://www.vervesearch.com/blog/seo/how-to-optimise-for-google-products/
I will have to go back and find out. Credit where it's due and all.
Edit: It was of course Mr Rand Fishkin on Twitter @randfish.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Homepage is deindexed in Google
Please help for some reason my website home page has disappeared, we have been working on the site but nothing that I can think of which would block it. There are no warnings in google console? Can anyone lend a hand in understanding what has gone wrong, I would really appreciate it. The site is: http://www.discountstickerprinting.co.uk/ Seems to be working again but I had to fetch the home page in google console, any idea why this has happened cannot afford a heat op at this age lol?
Intermediate & Advanced SEO | | BobAnderson0 -
How to get product info into Google Search Result box
Hi, in the last couple of weeks I get more and more search results with a product and prices of retailers below (see sample attached). Are there Schema parameters one could use to have a bigger chance to appear there? Thanks in advance Dieter Lang 0EYJtRJ
Intermediate & Advanced SEO | | Storesco1 -
Product Pages not indexed by Google
We built a website for a jewelry company some years ago, and they've recently asked for a meeting and one of the points on the agenda will be why their products pages have not been indexed. Example: http://rocks.ie/details/Infinity-Ring/7170/ I've taken a look but I can't see anything obvious that is stopping pages like the above from being indexed. It has a an 'index, follow all' tag along with a canonical tag. Am I missing something obvious here or is there any clear reason why product pages are not being indexed at all by Google? Any advice would be greatly appreciated. Update I was told 'that each of the product pages on the full site have corresponding page on mobile. They are referred to each other via cannonical / alternate tags...could be an angle as to why product pages are not being indexed.'
Intermediate & Advanced SEO | | RobbieD910 -
Google not displaying meta description
Hi, one of my clients is receiving the following error in SERP - "A description of the page is not available because of this site's robots.txt". The site is built on WordPress and I realized that by default, the settings were checked to blocks bots from crawling the site. So, I turned it off, fixed robots.txt and submitted the sitemap again. Since, then it's been almost 10 days, the problem still exists. Can anyone tell me what should be done to fix it or if there's a way to get Google to recrawl the pages again.
Intermediate & Advanced SEO | | mayanksaxena0 -
How to ask customers to +1 the page of the service/product they used and liked on Google+ of website
What format to use (how to write) to ask customers to +1 the page of the service/product they used and liked on Google+?
Intermediate & Advanced SEO | | MasonBaker0 -
Is this over optimization??
I have blog website – packforcity.com, all articles were having almost same title tags (as need of the website) I only change the city name for example What to Wear in Miami in February What To Wear In Dubai In February What To Wear In Budapest In February What to Wear in Beijing in February What to Wear in Los Angeles in January What to Wear in Miami in January What to Wear in Las Vegas in January Is this over optimization?? Before December, My all keywords were ranked on the first page and my old articles still ranked, but my January and February articles (newly posted articles) were ranked No where in Google. Has my website hit by google?
Intermediate & Advanced SEO | | ross254sidney0 -
Google local pointing to Google plus page not homepage
Today my clients homepage dropped off the search results page (was #1 for months, in the top for years). I noticed in the places account everything is suddenly pointing at the Google plus page? The interior pages are still ranking. Any insight would be very helpful! Thanks.
Intermediate & Advanced SEO | | stevenob0 -
Google Places not appearing
is it possible to be sandboxed for a google places page? one of our clinics has a places page, and it was doing fine (http://www.google.com/maps/place?cid=5542269234389030356) but now whenever we set our location to trinity,fl and try to search for weight loss, weight loss trinity, etc.. it doesnt come up. it only comes up if we search medi weight loss trinity. also, when we go into our google places dashboard and try to edit the pictures, it doesnt show the same pictures on the actual locations page. for example, in our dashboard we have 5 pictures, but on the actual places page, 3 pictures are showing (none of which are in our dashboard). any ideas?
Intermediate & Advanced SEO | | AustinBarton0