1 of the sites i work on keeps having its home page "de-indexed" by google every few months, I then apply for a review and they put it back up. But i have no idea why this keeps happening and its only the home page
-
1 of the sites i work on (www.eva-alexander.com) keeps having its home page "de-indexed" by google every few months, I then apply for a review and they put it back up. But i have no idea why this keeps happening and its only the home page I have no idea why and have never experienced this before
-
That response indicates there is no manual action being taken by Google. That means your site is receiving an algorithmic penalty. Your site's re-appearance had nothing to do with your reconsideration request being filed.
I think Gianluca shares a good assessment as to why your site may have issues. Try to present your page for users, not search engines. Someone has clearly spent a lot of time stuffing the title, meta tags and page with a lot of unappealing content which appears to exist to manipulate search engine rankings. Try following Gianluca's advice and your rankings should stabilize.
-
Seeing your home page I notice how there is a big bunch of text under what is the real footer of the site design.
That text has been clearly added to try to better the on page optimization and, even though it is visible to the user (but with a very little font), when you read it seems written as having the robots in mind more than the users... in fact the repetition of "maternity" in every possible variation is at the limit of the keyword stuffing. That could explain why it gets de-indexed automatically (it does not seems a manual penalization)
What I suggest you is to optimize the home page for your main KW and not trying to have it ranking for all the KWs possibile.
For instance, choose "maternity wear" and try to have it in the most important "places":
- title html (as first words)
- h1 (that means as the alt text of the logo, that is now Eva Alexander)
- using it in the "essential" "the view" and "twilight beauty" text
Deleting that bunch of text below the fold.
About on page optimization, I suggest you to read this evergreen by Rand: http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization and to wisely use the suggestions the on page optimization section of the SEOmoz Campaign you surely have for this site can give you.
Finally I will start trying to plan a better link building campaign, as the quality of the links actually pointing to the site (and the home page) is quite low. I see you have a blog: start using it in order to create a voice about "maternity" and "maternity issues" (not just fashion)... for instance about Pre-Maman way of life and therefore use it in order to start outreach actions.
-
ye i got this
Dear site owner or webmaster of http://www.eva-alexander.com/,
We received a request from a site owner to reconsider http://www.eva-alexander.com/ for compliance with Google's Webmaster Guidelines.
We reviewed your site and found no manual actions by the webspam team that might affect your site's ranking in Google. There's no need to file a reconsideration request for your site, because any ranking issues you may be experiencing are not related to a manual action taken by the webspam team.
Of course, there may be other issues with your site that affect your site's ranking. Google's computers determine the order of our search results using a series of formulas known as algorithms. We make hundreds of changes to our search algorithms each year, and we employ more than 200 different signals when ranking pages. As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can happen as we make updates to present the best results to our users.
If you've experienced a change in ranking which you suspect may be more than a simple algorithm change, there are other things you may want to investigate as possible causes, such as a major change to your site's content, content management system, or server architecture. For example, a site may not rank well if your server stops serving pages to Googlebot, or if you've changed the URLs for a large portion of your site's pages. This article has a list of other potential reasons your site may not be doing well in search.
If you're still unable to resolve your issue, please see our Webmaster Help Forum for support.
Sincerely,
Google Search Quality Team
but doesnt answer the issue of why it has dropped off twice now?
-
Have you checked Webmaster Tools for a reply? Normally you will at least receive a "there is no manual penalty in place" type of reply.
-
i request a reconsideration and then it pops back onto google with its original rankings.. but im not sure why its being dropped in the first place and google aren't giving any feedback?
-
Hi David.
I took a look at your site and was unable to locate any reason as to why your home page would be penalized.
When you say you "apply for a review", you filed a Reconsideration Request? If so, what exactly is Google's response?
To confirm a page is de-indexed, you can do a site:www.eva-alexander.com search in Google. Is that how you determined the site was de-indexed? I am wondering if your ranking bounced and you simply did not find it where you expected to see it in search results.
A few other things I noticed while looking at your site.
-
you have a huge meta keywords tag. It has no value in SEO and I would suggest removing it.
-
your meta description is very long and most of it will never be seen. I would suggest shortening it significantly. Do a Google search and take a look at home much room you have to work with in a search result.
-
your home page title tag targets 5 phrases plus your brand name. Your efforts become diluted. I would suggest simply targeting your brand name and possibly one phrase.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
WordPress – parent category "blog" instead of regular "post page"?
In WordPress you normally show you blog posts on: Your home page. Your "posts page" (configurable in the Reading Settings) I want to do neither and have a third option instead: Assign a parent category called "blog" for all posts, and show the latest posts on that category's archive page. For the readers, the experience will be 100% the same as a regular "posts page". The UI, permalinks, and breadcrumbs will be 100% the same. But, I have heard that the "posts page" is important for Google for indexing and understanding your blog. So is is smarter SEO-wise to use a "posts page" instead of a parent category named "blog"? What negative effects might there be, if I have no "posts page" and just use the parent category "blog" instead?
Intermediate & Advanced SEO | | NikolasB0 -
Recommend Layout Page (home, categories or section, individual page)
Hello Could you please share with me your advice and recommendations on how to design a SEO layout (H1, Image, body text, etc). I need to give instructions to our website designer. I would like to see some examples. We are going to work with wordpress and visual composer. I really appreciate your help and time Andy
Intermediate & Advanced SEO | | GHSCostaRica0 -
Pages are being dropped from index after a few days - AngularJS site serving "_escaped_fragment_"
My URL is: https://plentific.com/ Hi guys, About us: We are running an AngularJS SPA for property search.
Intermediate & Advanced SEO | | emre.kazan
Being an SPA and an entirely JavaScript application has proven to be an SEO nightmare, as you can imagine.
We are currently implementing the approach and serving an "escaped_fragment" version using PhantomJS.
Unfortunately, pre-rendering of the pages takes some time and even worse, on separate occasions the pre-rendering fails and the page appears to be empty. The problem: When I manually submit pages to Google, using the Fetch as Google tool, they get indexed and actually rank quite well for a few days and after that they just get dropped from the index.
Not getting lower in the rankings but totally dropped.
Even the Google cache returns a 404. The question: 1.) Could this be because of the whole serving an "escaped_fragment" version to the bots? (have in mind it is identical to the user visible one)? or 2.) Could this be because we are using an API to get our results leads to be considered "duplicate content" and that's why? And shouldn't this just result in lowering the SERP position instead of a drop? and 3.) Could this be a technical problem with us serving the content, or just Google does not trust sites served this way? Thank you very much! Pavel Velinov
SEO at Plentific.com1 -
Redirecting Pages from site A to site B
Hi, I have a client who have a solid, high ranking content based site (site A). They have now created an ecommerce site in addition (site B). To give site B a boost in terms of search engine visibility upon launch, they now wish to redirect approx 90% of site As pages to site B. What would be the implications of this? Apart from customers being automatically redirected from the page they thought they where landing on, how would google now view site A? What are your thoughts to thier idea. I am trying to talk them out of it as I think its a poor one.
Intermediate & Advanced SEO | | Webrevolve0 -
Can you recover from "Unnatural links to your site—impacts links" if you remove them or have they already been discounted?
If Google has already discounted the value of the links and my rankings dropped because in the past these links passed value and now they don't. Is there any reason to remove them? If I do remove them, is there a chance of "recovery" or should I just move forward with my 8 month old blogging/content marketing campaign.
Intermediate & Advanced SEO | | Beastrip0 -
Does putting a Google custom search box on make Google think my users are bouncing?
I added a Google custom search box to my pages, that's doing an advanced Google search. A lot of people are using it. So users are coming to my site from a Google search, and then often performing another Google search on my site. Should I be worried that Google may interpret the resultant user behavior as a bounce or pogo-stick? Or will the fact that the second search occurred on my site, using custom search, and with advanced parameters signal to Google that this is not a dissatisfied user returning to Google? Thanks
Intermediate & Advanced SEO | | GilReich0 -
Does Google index more than three levels down if the XML sitemap is submitted via Google webmaster Tools?
We are building a very big ecommerce site. The site has 1000 products and has many categories/levels. The site is still in construccion so you cannot see it online. My objective is to get Google to rank the products (level 5) Here is an example level 1 - Homepage - http://vulcano.moldear.com.ar/ Level 2 - http://vulcano.moldear.com.ar/piscinas/ Level 3 - http://vulcano.moldear.com.ar/piscinas/electrobombas-para-piscinas/ Level 4 - http://vulcano.moldear.com.ar/piscinas/electrobombas-para-piscinas/autocebantes.html/ Level 5 - Product is on this level - http://vulcano.moldear.com.ar/piscinas/electrobombas-para-piscinas/autocebantes/autocebante-recomendada-para-filtros-vc-10.html Thanks
Intermediate & Advanced SEO | | Carla_Dawson0 -
Can you explain why the site is dropping off Google every other week?
Can anyone offer any insight into why since the Google Panda update www.bedandbreakfastsguide.com has been fluctuating on Google so much? One week it's ranked as it used to be, the next it's nowhere to be seen? If you take a look at the screenshot of our traffic, this is the traffic after 75% loss (dropped in two stages) you'll see we get traffic for a week and then nothing. This has been happening for months. Some points that might be involved: Around the same time the SEO guys suggested setting the canonical url to www.bedandbreakfastsguide.com (before there wasn't one so traffic was coming from www. and non-www). A lot of the original urls have been consolidated and rel="canonical" added throughout The "pages" of results all have had a rel="canonical" set to page 1 Could it be that the www is competing with the non-www despite the 301 redirects. We're doing everything we can to help this client (and have reduced their site errors from the millions to low tens-of-thousands) so it's not filling them with confidence when their site just keeps plumetting! What's also irritating/odd is that some of their competitors -who used to be ranked lower and have sites which contradict every rulebook still rank high. Hopefully you can spot something we've missed. Tim I8PNL
Intermediate & Advanced SEO | | TimGaunt0