Interlinking articles and posts
-
I have many articles and blog posts on my site. How should I interlink them for the MOST benefit to my root domain. For example, should I consider pointing pages with higher SEOMoz page rank or trust to those with lower rank? Or does that not matter?
-
Of course it is a factor to take into consideration but certainly never the only one.
-
If the same principle of passing page authority through external links applies to internal links, then I guess it makes sense to take this into consideration, but I would make it a secondary consideration.
-
I understand. All things being relevant... would you EVER consider Page Authority or Moz Rank AT ALL to decide which pages you link to first?
-
I agree with cees, you need to think about the user experience here.
Would the link provide a benefit to the reader? i.e. does it link to a page with more information about the topic being described in the article?
If so, and it's genuinely helpful, then do it, but if you're linking for the sake of linking, I'd think twice as the site could come across as a bit spammy.
-
First of all look for relevant link opportunities. If you want to link to your root domain do it from articles with have strong relevance with your main keywords of the root domain. Use a keyword in the article as anchor text to link back to your root. Having relevant text in the article around the link with synonims of the kewywords is also important.
It is also very important to consider if the links are user friendly. Don´t overdo things. Don´t put too many links in each article. Try to imagine yourself as a reader of the article and consider if the link can be useful for your visitor.
The Moz rank should not be the most important factor for linking.
Relevance and usability that´s what count.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does adding relevant keywords to social postings help with SEO?
I was doing some research on social postings and SEO and couldn't really find the answer to my question. Would adding in SEO keywords help with my site's relevancy or would it just help boost my site because of backlinking? For example if I were to add a new Facebook post "Check out these great new blue widgets " help more than "Check out these new products "? Thanks!
Link Building | | EmazingKatie0 -
Best Anchor Text Practices Post Penguin Panda
my question is what are the best practices Post Penguin and Panda for anchor texts? I have heard info about using brand names, and not having duplicate anchor texts. But i'm confused; if its best to have brand names then likely it will end up being duplicate. Also is having no anchor bad? I have also heard that it is best just to use the website URL. It would be great if someone could clear this up for me thanks.
Link Building | | ilyaelbert0 -
Sites Ranked Again - Post Penguin SEO Help
Got destroyed by Penguin because of questionable links. I had most of the links removed and my sites have been restored for the most part - though lower than they previously ranking for keywords. What is the best SEO strategy to move up in rank? Link Building strategy? Is there a penalty for domains that have keywords in them?
Link Building | | veed230 -
How to Outsource Guest Blog Posts?
We have operated a small ecommerce company for over 10 years in the home and garden industry. Our product niche is small and there is not a lot of "community" around it as it is just not a social product, yet the product is interesting. Our internal time is very limited and therefore we have hired external help over the years to do our SEO. As you all know, this is very challenging to do affordably and not get spammers. As part of our SEO strategy we would like to do some guest blog posts but do not have the internal time to research and build the relationships needed. We basically have no internal writing skills and have always hired writers to do our blog postings.My question is if you had to hire someone to do guest blog posts how would you go about finding the right person to use? Of course an excellent writer would be required. What would you expect to pay for this type of service? Would you do it hourly or "pay per live post". Any ideas on where to find this type of person? Thanks.
Link Building | | SLINC0 -
Article Marketing
Hello, Our nearest ecommerce competitor has quite a few links from article directories like ezinearticles.com and similar sites. I know these sites are bottom of the barrel in SEO, but I've been thinking of writing a few 500 word articles and posting them on some of the strongest of these article directories. Maybe I'll stick to ezinearticles.com since I only like to get links from sites that are going to stick around. What do you think - which of these article directories going to be here for the long term? Mainly what I'm asking for here is a top 5 list of the best article directories, or perhaps a better article marketing strategy. I loved that whiteboard friday on Article Marketing. I'm going to watch that again. Thank you.
Link Building | | BobGW0 -
I am seeking a high quality sites to submit articles for free in order to get links. Can you recommend me on those sites?
I am seeking a high quality sites to submit articles for free in order to get links. Can you recommend me on those sites?
Link Building | | yoavm0 -
Is publishing press releases for SEO thorugh newswire sites as effective post panda?
Does anyone have any knowledge/thoughts on how leading newswire sites have been effected by Google's latest updates, i.e. Panda? To date this has been a method (alongside others) I have sucessfully used to build links, but the results of late have not been as good for some clients and I'm beginning to question how effective this is - so I would be very interested to hear anyone else's experiences in this area?
Link Building | | simon-1453280 -
How does Google interpret articles or prepositions in languages where it's attached to the (key)word?
Hi, All! This is for any foreign language SEOs where articles or prepostitions such as "the" "to" "in" or anything else are actually part of the word they are modifying and not a separate word, as in English: How does Google understand those words on-page and in anchor text? If you want to optimize for the word "house", and your content/anchor text says "the house" or "in the house" (again, all one word) - what does Google count that as? Does it count toward "house"? Does it count toward "in the house" only? Does it count toward "house" but not as much as if you had just put "house"? I end up sometimes writing slightly grammatically-off content because I want to optimize for the keyphrase - but is that necessary? Obviously different languages might be different, but you can probably project a little from one to the others. Thanks in advance!
Link Building | | debi_zyx0