NOINDEX Pagination Pages
-
Is it bad to NOINDEX, FOLLOW your pagination pages?
-
But how do you individually optimize hundreds, or even thousands, of additional pages? It MUST be template-driven with subtle changes such as "My Products - Page X", which may be even too subtle for Google to render a non-duplicate content page, no?
I completely understand your point, but I have been struggling with this for a while now. I hate the thought of my paged pages competing with the top page (page 1).
What more could you possibly do to optimize H1, Title, etc., tags than to simply add the current page # (while keeping things automated over thousands of pages)?
Any additional thoughts, anybody?
-
I just answered this but forgot to log-in so when I submitted, it was lost. Long answer but worth the retyping!
Some people might disagree with me however I've personally always recommended not implementing the noindex,follow. By allowing them to all be indexed, when executed properly, you can gain significant ground. But it takes a lot of footwork.
Case example: online retailer. Eight main categories, over 100 sub-categories, tens of thousands of product SKUs. After implementing my pagination recommendation, total pages indexed skyrocketed (not only were sub-category pages now indexed, but more individual product pages were also indexed and ranked. Categories and sub-category primary keyword phrases all rose in ranking and organic visits went up exponentially.
Keys:
Every page Title, URL and h1 needs to be unique. Even if all you do is append them with "Page X".
To ensure pages aren't then deemed duplicate content, don't just list product thumbnails - optimize their alt attributes, add a caption. Ideally, have unique descriptive content on each pagination page as well. Not required if you have enough products on each, but can help.
Every product detail page should have quality unique content - enough to ensure those are not seen as duplicates due to the common shared header, nav, sidebar and footers.
The biggest challenge will be building quality inbound links to as many of those sub-category pages (and even pagination pages within each, if possible), and to as many individual product pages as you can.
When you do that, every page in each section will be given more ranking weight both down the funnel and back up.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I change our main category pages to product listing pages?
With the thought of improving user experience, as well as rankings in Google, I'm considering changing our main category pages to product listing pages (with sub-categories remaining, still). These main category pages are very standard and don't link to any informational content, such as buyers guides, etc. What's driven this is the latest Google core update. I've noticed our main competitor (who we were out-ranking before... but not now) now uses this approach. I can see the benefit from a user perspective, i.e. less clicks to reach products. What's the pros/cons from an SEO point of view, please? Could the potential duplication of content be an issue? For context, we have about 2,000 products and website is on Magento 2.
On-Page Optimization | | alifeofjoy1 -
Page Not Indexed
Hi Guys I wrote and published an article last night on my site but it is yet to be indexed. This is strange as articles are usually indexed pretty quickly. Could you have a quick look and see what the problem is? http://www.rankmytri.com/tomtom-running-and-triathlon-watch/ Also all my Blog posts (in the blog section of the site) are not indexed as well (and I dont think they have been for a while) yet I dont have any messages from Google in my webmaster tools. Thoughts? Thanks in advance Ross
On-Page Optimization | | ross88guy0 -
Home Page Content
Hello. i'm optimizing this website, > home page for one keyword phrase and i was wondering how many words article do i need with that keyword?and if i need it at all? as you can see if i add some content on my home page before the slider, it will ruin the look of the website, What is the right way to do it? Thank you!
On-Page Optimization | | KentR0 -
Similar content multiple pages
I have run in to a situation on an e-commerce store where products from a certain manufacturer require a fairly large chunk of corporate information to be posted underneath the product description: I.E. Trademark information, etc. This information happens to be close to half the size of the product description information. Am I at risk of getting hit negatively for this portion of text duplicated across multiple products? I was considering putting a link to a separate informational page with this information but am not sure if it even matters? What are your recommendations brilliant SEO'erz?
On-Page Optimization | | wishmedia0 -
Ranking for specific pages
HI, Lets say my website is abc.com and my targeted keyword is abc for index page. Internal pages, like abc.com/apple.htm, abc.com/banana.htm. The targeted keyword for apple.htm is fresh apples, buy apples, and for banana.htm, fresh banana, buy banana. How to define these keywords in the campaign. Please suggest. Thanks.
On-Page Optimization | | younus0 -
If a site has https versions of every page, will the search engines view them as duplicate pages?
A client's site has HTTPS versions of every page for their site and it is possible to view both http and https versions of the page. Do the search engines view this as duplicate content?
On-Page Optimization | | harryholmes0070 -
DUPLICATE PAGE TITLE ISSUE
Hi We have 25 pages with a download form on it. People arrive at the page through a ink with optimised anchor text which sits on the information pages. As there is no information on these pages we do not need them to be optimised so the developer has given all the download pages exactly the same page title. Although the pages in themselves are not significant would this effect the way Google viewed the whole site, and would it pay to make each one unique or doesn't it really matter. Alternatively, is there a better way to handle this? and if so would that ligate the benefit of the anchor text. Thanks
On-Page Optimization | | PH2920 -
Should I use a Page Name variable after the ? for a dynamic web page
I'm converting for static to dynamic web pages. It appears that the page name is used for page ranking in the search engines. Will adding a Page Name variable help to increase our SEO. For example aspecialgift.com/subcat.php?PageName=GiftPage&ProductID=ABCDE. Does the page name variable make a difference?
On-Page Optimization | | NCBob0