$1,500 question
-
I have $1,500 to spend to promote 8 years old website.
Almost no SEO work was done for the site in the past 3-4 years. The site has a couple hundreds (around 300) external backlinks pointing to the homepage, and around 30 backlinks pointing to internal pages. It gets around 60% traffic from referring sites, 30% direct, and 10% from SE. The homepage has PR 4. It ranks around 70th place in Google rankings for one of the main keywords. No keyword research has been done for the site. Looking for long term benefits.
What would be the best way, in your opinion, to spend this money?
-
Thanks, I emailed you.
-
I can be reached via e-mail: Ryan@Vitopian.com.
-
Fair enough. Like you said without knowing the website you can't give anything else then general recommendations.
Not really sure where to go from here. Do you offer private consultation for somebody like me?
-
Without seeing your site, understanding your product niche, knowing your customer base, etc. any advice offered is completely blind.
Your focus is promoting your site to build traffic. This can happen through SEO, SEM, social networking promtion or ads, and almost any sort of marketing. You can make a viral video or a bumper sticker which says "LionsFan.com" (if that was your site). The possibilities are almost endless.
Without any idea of your market, I am not willing to make any specific recommendations.
-
Thanks for the answer Ryan.
In the past few months I improved the site's design and content considerably, and there is not too much room for improvement in that area anymore. There are always things to improve, off course, but not too much, and not something that will change revenue drastically.
In other words the site is ready for some minor work on design and content , and at the same time there is a lot of room in figuring out ways of bringing quality visitors to the site. I would like to spend these $1,500 to bring quality visitors to the site, and spread the word around. Any ideas about what would be a good $1,500 investment in this area?
What would be a desirable bounce rate? This site has around 50% right now.
-
The first step I would recommend is to examine the site itself.
Any form of promotion depends on what visitors find when they arrive at the site. No matter how good your site appears, you will retain a percentage of visitors while others will not be happy and move on. You want to retain the highest percent of visitors possible, and convert them towards whatever your site goals are such as sell a product/service, complete a form, register, etc.
Site improvements vary greatly depending on the site. A few possibilities are improved layout, A/B testing, logo or art work, design work, social integration and acquiring trust symbols. Anything change you can make to better connect with visitors and earn their trust would be beneficial.
Once your site is solid, the next step is content. You could generate new content, infographics, images, videos, etc.
Only once you have a well designed site and some solid content which visitors will want to see would I recommend working on promoting the site. Until you reach this point, there is too much leakage (i.e. bounced visitors) to promote most sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Question - issue
A while back we had a 'bleed' on one of our sites, which basically meant one of our sites started to leak across pages to another and that site started to rank for the same pages and now we have hundreds of pages ranking for urls that do not exists. It's hard to explain, bare with me. If you were to click on the cached view in Google for the ranked page it would show you the main site, but if you were to click it as usual, then you would be taken to the site but a 404 would show as the intended page was not for that site. We believe we fixed the 'bleed' and have setup 301s for all the affected pages to go to the home page for the site it affected. But these pages have not been removed from Google, which we thought a 301 would do. So we still have hundreds of pages being ranked but are redirected to the home page. Why hasn't these pages been removed?
Intermediate & Advanced SEO | | JH_OffLimits0 -
Silly Question still - Because I am paying high to google adwords is it possible google can't rank me high in organic?
Hello All, My ecommerce site gone in penalty more than 3 years before and within 3 months I got message from google penalty removed. Since then till date my organic ranking is very worst. In this 3 years I improved my site onpage very great. If I compare my site with all other competitors who are ranking in top 10 then my onpage that includes all schema, reviews, sitemap, header tags, meta's etc, social media, site structure, most imp speed, google page speed insight score, pingdom, w3c errors, alexa rank, global rank, UI, offers, design, content, code to text raito, engagement rate, page views, time on site etc all my sites always good compare to competitors. They also have few backlinks I do have few backlinks only. I am doing very high google adwords and my conversion rate is very very good. But do you think because I am paying since last 3 year high to google because of that google have some setting or strategy that those who perform well in adwords so not to bring up in organic? Is it possible I can talk with google on this? If yes then what will be the medium of conversation? Pls give some valuable inputs I am performing very much in paid so user end site is very very well. Thanks!
Intermediate & Advanced SEO | | pragnesh96390 -
I have 6 URL errors in GSC showing a 500 error code. How do I fix?
I am not sure how to fix some errors that are popping up in Google Search Console. The response codes showing are all: 500 error code I need some advice as to how to fix these. What are my options?
Intermediate & Advanced SEO | | pmull0 -
No Index Question
Hello, We are attempting to have the following page removed from Google search results: view-source:http://www.mndaily.com/1998/04/08/missing-student-has-disappeared A noindex tag was added but we aren't sure if it was done correctly. I'm wondering if there are any experts here that might be able to confirm that this was added correctly and will result in the removal of the page from search results. Thanks in advance for any help you can provide!
Intermediate & Advanced SEO | | jasonMPLS0 -
Questions on Google Penguin Clean-up Strategy
Hello Moz Community! I was hit with a REAL bad penalty in May 2013, and the date corresponds to Penguin #4. Never received a manual spam action, but the 50% drop in traffic was very apparent. Since then, I've had a slow reduction in traffic, to where I am today... which is almost baseline. Increases in traffic have not occurred regardless of efforts. In researching a little more, I see that my old SEO companies built my links with exact keyterm matches, many of them repeated over and over, verbatim, on different sites. I've heard two pieces of advice that I don't like 1) scrap the site, or 2) disavow all the links. I would rather see if I can get the webmasters to change the link to something generic, or my brand name, before I do either of these. To scrap my site and start new will be damn near impossible because I'm in an extremely competitive niche, and my site has age (since 2007), so rather work with what I have. A couple of questions, for folks who are in the know about this penalty, if I may: This penguin update, #4, on May 22nd, was it ONLY because of the link text? Or was it also because of the link quality? None of the updates before it harmed me, and I believe those were because of the quality? Could it be for links linking from my blog to my site? My blog (ex. www.mysite.com/blog), has close to 1,000 blog posts, and back in the days I would write these really long, keyword stuffed links leading to www.mysite.com. I've been in the process of cleaning these up, and shortening them, and changing them to more generic (click here's), but it is a LONG and painstaking process. If I get webmasters to change text to just the url or brand name, that's better than disavowing, correct? As long the linking site has a decent spam score and PA/DA on OSE? Is having SOME exact anchor text okay on these links? Is it just the abuse that's the problem? If so, how many should I leave? (like 5 max per keyword?) Or should I just change to the url, or disavow altogether, any and all links that have exact keyword matches? I've downloaded my link profile from OSE and Majestic, and will do so from Ahrefs (I believe it is)? Does Webmaster Tools have any section that can help give me insights into the issue? If so, can you point me in the right direction? Can I get partial credit, for some work done? For instance, say a major update, or crawl, happens, and I've only fixed/disavowed 25% percent of the links by then, is there a possibility that I get a small boost in traffic? Or am I in the doghouse till they are all fixed? Say I clean/disavow everything up, will my improvement be seen in the next crawl? Or the next Penguin update? As there may be a substantial difference in time there. 😎 I see AHREFS, has some information on anchor text... any rules of thumb as to percentages of use of a certain anchor text, to see if I'm abusing or not, before I start undertaking all of this? Thanks! Could the penalty have "passed" altogether, and this is just where I rank? Thanks guys, but the last thing I want to do is ditch my site... I will work hard on this, but need some guidance. Much appreciated! David
Intermediate & Advanced SEO | | DavidC.0 -
Many pages small unique content vs 1 page with big content
Dear all, I am redesigning some areas of our website, eurasmus.com and we do not have clear what is the best
Intermediate & Advanced SEO | | Eurasmus.com
option to follow. In our site, we have a city area i.e: www.eurasmus.com/en/erasmus-sevilla which we are going
to redesign and a guide area where we explain about the city, etc...http://eurasmus.com/en/erasmus-sevilla/guide/
all with unique content. The thing is that at this point due to lack of resources, our guide is not really deep and we believe like this it does not
add extra value for users creating a page with 500 characters text for every area (transport...). It is not also really user friendly.
On the other hand, this pages, in long tail are getting some results though is not our keyword target (i.e. transport in sevilla)
our keyword target would be (erasmus sevilla). When redesigning the city, we have to choose between:
a)www.eurasmus.com/en/erasmus-sevilla -> with all the content one one page about 2500 characters unique.
b)www.eurasmus.com/en/erasmus-sevilla -> With better amount of content and a nice redesign but keeping
the guide pages. What would you choose? Let me know what you think. Thanks!0 -
SEO for 1,000,000 page site
Dear All, I hope you can help me with another question about doing SEO for a large site: 1 - My domain is 11 year old, all time was a parking domain
Intermediate & Advanced SEO | | SteveTran2013
2 - We have 10,000 articles - unique content (500-1500 words)
3 - the remaining are automated content, however, they are also unique with data (numbers, figure) We are going to launch it in 2 weeks, and intend to do the following things: Stage 1: first 2 months - only post 10,000 articles with unique content, NO using automated ones.
Link building: get 5-10 authority links pointing to it, either article writings or link pages (authority links Yahoo directory/Dmoz) Stage 2: month 3 to 6: gradually put the automated content online while still posting unique and well written articles.
Link building: Start building links with PR websites, article submission. Do you think there are any problems with this plan? and if 5-10 links can improve our site ranking, given it has a lot of unique content? Thank you very much. BR/Tran1 -
Google +1 and Yslow
After adding Google's +1 script and call to our site (loading asynchronously), we noticed Yslow is giving us a D for not having expire headers for the following scripts: https://apis.google.com/js/plusone.js
Intermediate & Advanced SEO | | GKLA
https://www.google-analytics.com/ga.js
https://lh4.googleusercontent.com... 1. Is their a workaround for this issue, so expire headers are added to to plusone and GA script? Or, are we being to nit-picky about this issue?0