How to Define Quality of External Website During Link Building?
-
I want to know about process, method or tool which can help me to define quality of external website during link building.
We are searching too many questions and topics on Google to resolve daily mind bubbles which land us on different website with different subject.
I found that, I was able to drop my website URL over there but confuse about quality of website.
I am selling Football and create external link from baby care website. So, will it make sense? My concern is that, Can we create external links from different subject website or specific to subject oriented website?
Is there any specific method which help me to understand more about external website and help me to take decision about link building?
-
I wouldn't recommend spending money or much time on a directory inclusion/link placement for a page that is not in the primary index and has at least a PageRank of 1 (the page itself - not the domain)
Thanks for your great list and sharing of experience. But, I have one question about above statement. Does it really matter?
Recently, I saw following Webinar on SEOmoz.
Both Webinar are excellent and get too many new things about link building. They recommend to do directory with specific manner and spending less time over there. They are focusing to do something real to gather natural links. What's something real in link building.
I can 100% agree with quality and paid directory where we can add our website with certain budget management.
In social culture, natural link environment... Does it rally matter to focus on directory? What you think about it? If you can give me more idea so it will help me more to understand about it. Thanks again for your answer.
-
I checked your tool and really helpful. But, I have one question for this tool.
Yesterday, I have submitted one comment on blog post of Inspired Mag. My comment is on 2nd place. It's with nofollow attribute so I know that, it will not pass any page rank to my website.
Now, I checked that blog post URL with tool and give me following statistic.
Total Links found: 1624
Unique Links found: 1307
Questionable Links found: 3
Pages scanned: 40So, It's only for specific web page? If yes so what about entire website? I am not opposing you but have mind bubble to be more clear about it. Thanks again for your insightful answer.
-
Things to consider:
-
Is the page indexed in Google? Is it duplicate content (likely to not be placed in the primary index) or original? Is the content quality acceptable? Is the page in the main Google index (preferred) or supplemental index? A page is most likely in the supplemental index if it is showing up in Google but has a PageRank of N/A
I wouldn't recommend spending money or much time on a directory inclusion/link placement for a page that is not in the primary index and has at least a PageRank of 1 (the page itself - not the domain)
-
Does the page itself rank for any keyword phrase in its <title>or <h1> tags? Is the page cached in Google, and if so, how long has it been since last cached (to find out, Google <em>cache:www.website.com</em>) Those are some good basic indicators the page has value.<br /> </span></li> <li><span style="color: #5e5e5e;">How many external links does the page have? If it's a directory inclusion, will your listing show up on the first page or a worthless sub-page that has no juice to pass? Who are they linking to on the page - are they authoritative sites you'd like to be associated with?<br /><br /></span></li> <li><span style="color: #5e5e5e;"> Does the page itself have any links pointing to it, or is its authority derived solely by internal linking?<br /> </span></li> <li><span style="color: #5e5e5e;">How many times has the page been shared/liked on Facebook, tweeted about, and +1'd?<br /> </span></li> <li><span style="color: #5e5e5e;">Unless the site has a penalty, getting a link from a unique IP address and domain name trumps relevancy of their content to yours (from everything I've seen).<br /> </span></li> </ul> <p>That should get you moving in the right direction. It helps to collect all of this information first about pages you'd like to pursue and then order them in terms of value they'll provide and proceed from there.</p></title>
-
-
Relevance is important but not critical. It is better to have a footbal or sports related site link to your football site, but non relevant sites still pass PR just the same, and Google does not penalize sites because links pointing to their site are off topic. It is possible that a baby care site links to a football site because they have toddler football jerseys or something like that. Also, blogs and sites that talk about various topics are incredibly common, a site does not have to be about one topic, so no worries there.
The main concern is getting links from a shady or penalized site. Use this tool to see if the site that will be linking to you is a clean site and not linking with sites that sell meds, casino or adult material.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Paid link with high quality content
I know paid links is against google's policy. But what if I have a very quality content including my paid link on blogger's site referencing to my site.
Link Building | | zeitnot
Is it counted as an ad or spammy content which leads to penalization by search engines ?0 -
At What Point Are We Doing Too Much Link Building?
Hello Mozzers! This is a question that has been gnawing at the back of my mind as I learn more and more about link building. Historically, we have offered scaling package sizes with larger numbers of backlinks hand-built each month. We do this so our packages are very tangible for our clients. Our packages range from 15-100 backlinks each month. As I learn more about how to build links PROPERLY I am finding it next to impossible to keep up. I feel like we are definitely going the wrong direction in that regard. What are some of your thoughts on this? Thank you in advance for your valuable advice and support, Moz community!
Link Building | | ChoChauRice0 -
Who should I reach out to for external links?
As a web designer, who should I reach out to for external links, other than former clients?
Link Building | | IntentioDesigns0 -
Link quality
Hi, Having read dozens of your blogs and found them highly informative, i have to ask a question. I am kicking oout our SEO company and have taken over the SEO myself with some excellent results. Our SEO providers tell me that links from any site (irrelevent of their DA) are good, providing they are comming from a relevant source. We are in the security industry and according to MOZ, we have a DA of 52. If i can get a link to our site from another company in our industry but they have a DA of 10, is this really beneficial for me? Info i have read in Moz blogs suggest it is n ot a good idea. Please help. many thanks Daddy Smurf
Link Building | | DaddySmurf0 -
Link Building Techniques: Guest Blogging - Is it Okay or Not?
I was reading this page here: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356 "[...]Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link." So assuming you provide high quality guest posts to high quality blogs, is it okay or not to use this method as a link building technique?
Link Building | | sbrault740 -
What is good quality link?
Recently we did some job for our friend who promised us link from his page for to ours. His page is very well ranking for key word we try to rank as well and has good authority. What would be a good link for our website to get from his in order to help us to rank better but still did not steel his traffic? Thank you
Link Building | | VillasDiani0 -
Link Building - Nofollow
Hello It's worth getting links nofollow? It will count for google? For example links from Yahoo! Answers.
Link Building | | eder.machado0 -
Where did the link building section go?
Used to be a section on link building before the redesign. Where did it go?
Link Building | | waynekolenchuk0