How to best take advantage of content being used on another site?
-
We've never syndicated content or done "article marketing".
Another site contacted us and requested to use the content on several of our webpages. The other site is a fairly prestigious nonprofit in our industry. We don't mind them using our content, but we want to get the most benefit out of it.
There are two ways the occur to me:
-
Have them create pages with the exact same text as on our pages, but put in the header of those pages
-
Just have them create pages with the text from our pages with embedded links back to our other pages. Each page they create will say "Content courtesy of XXX"
Does anyone have opinions on which way is best, or another approach?
-
-
I like the "license" idea. Thanks.
-
I would agree with the points EGOL has made - there are a few other things to take into account too.
Is it older static content they are wanting to use? or, is it an article repository that you constantly add more articles to?
If it is static content - then as per EGOL and consider licensing it to them.
If it is on site article content then you could consider creating an rss output of it, and have them rework it to include a cross domain canon as you suggest yourself, if the content you write has links embedded into it that link to other relevant pages on your site, that will help too as far as "riding their traffic" is concerned.
If you do go down this route - I would suggest a delay of 6 hours or so on updating your rss feed to them - then at least you stand a good chance of google seeing your content on your site before they outrank you for it. (It will still happen occasionally though, but correct the following day)
-
First... congratulations! You must have some really nice content to get the attention and an invitation from such an important site.
Now for what I really think about this....
Be very careful.
This is a respected and powerful site, yes?
If you give them your content and they publish it then you have just invited a powerful competitor into all of your short tail and long tail SERPs.
You are going to lose some traffic.
How will it hit your bottom line to drop a couple position in the SERPs?
What if your content started being filtered from the SERPs because it is duplicate?
How will it hit your psyche to see them getting links for the content that you authored?
Is that worth getting a link on the butt of the article?
I am not saying that I would NEVER give articles away... just saying that I would not do it for a couple of links way down on the bottom of their pages.
If a site with absolutely enormous traffic (far far higher than mine) offered me a chance to write a syndicated column with very prominent pathways to my site, I might do it and write on topics that are tangent to my vital interests but never congruent.
I haven't received that kind of offer yet and I am not lookin'.
Bottom line... if they are askin' they must really like your content (especially if it is free)... so why not just invite them to link to the great content on your site and you will do the same for them? Great sites link to one another all of the time.
(Lots of people are going to disagree with me. That's OK.)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to get readers to engage with content
Hi everyone! Over the last year and a half, we've ramped up our content generation and have now hit our stride with a steady stream of blogs and videos. Both qualitatively and quantitatively, we are seeing great results. The problem is that the qualitative feedback is always passive. When we see clients, partners, etc. in person, they tell us that they love the content, but no one ever leaves comments or uses the call to actions to submit their info. There are some social shares, but now that LinkedIn no longer has a counter, it's hard to tell how much. I'm looking for advice on strategies to get more active engagement with our content. The ideal outcome would be active conversations and lead generation. Thanks everyone!
Content Development | | Enertiv2 -
How much should I pay for one hour of content creation work?
Hi I have recently been looking for some new content creators to work with. And I recently asked a blogger that I know of how much he would charge for some content creations. I told him that I'm looking for some good compelling content that is about 400 to 500 words. And he told me that he would charge $180 an hour. I sorta feel like that's a bit to much, but I don't want to jump to conclusions without any advice from you all. I'm very well versed in my SEO and do most of the work for my site. But I think a fresh touch would really be helpful.
Content Development | | LittleDog1 -
Is there a way to automate finding low quality content on your site?
Hi all, I have a site that was once #1 for many keywords. Fast forward a number of years and I am sinking lower and lower and it really started to sink low from September 2012 and appears to be due to an algo update. How should I go about finding my low quality pages? I am told that I might have pages bringing my entire site down. I deleted heaps of low quality pages but not seeing any improvements (might be a little impatient). Any tips for finding bad content?
Content Development | | BatmanGoonie0 -
Is it possible to have news from two sites going into one wordpress site
Hi, i would like to know if it is possible to write original content on news on one site and then have it appear on two other sites as an introduction. I am using wordpress so i am very knew to it as i normally use joomla. I am looking for a rss feed that will show the image and allow the intro articles to appear in a category of its own, for example, other news any help would be great
Content Development | | ClaireH-1848860 -
Evergreen content: Dedicated section or blog posts?
As part of our content strategy we are creating an ongoing series of articles to help both our potential buyers and our users learn about our product and improve their knowledge of industry best practices in general. Internally, we've had some debate as to where we should host this content within our site. We've identified two approaches: Series of blog posts Dedicated knowledge section of the website If we go with the first approach, we would created a dedicated section that indexed all the blog posts. If we went with the second, we'd create blog posts for each of the articles announcing their addition. Is there any difference, SEO wise with the two approaches? What would you recommend? Thanks, Darren.
Content Development | | dgibbons0 -
Who gets credit for content
Does it really matter if somebody takes your content changes it slightly and republishes it? This is my original article on history of house paints which was also published on ezine in Feb. and from google alerts I discovered this page http://www.franklinpainting.com/blog/home/a-brief-history-of-house-painting/ a minimally modified version. It is not easy to create content so these folks just copied and made a blog post. Their are now many versions of this on the web..who wins?
Content Development | | johnshearer0 -
Which is the best site to host photos on?
For SEO and in general, which is the best website to host photos on and why: Flickr.com or Picasa.com or Whosay.com?
Content Development | | tennisexpress0 -
A truly useful directory
Many directories on the net are just spammy annoyances, but some are quite useful, particularly when someone has really put some effort into a niche market. But how can Google look at that favorably? I would be willing to invest the time to put together a directory for our niche market, but if someone uses our directory, they would come to it, find the link they are searching for, then click and leave our site. They would visit one page on our site, and not stay very long. Is it possible to create and maintain a compelling directory and get credit for doing so? Of course, we would not have any spammy ads cluttering the directory, so that may help. Anything else? Best,
Content Development | | ChristopherGlaeser
Christopher0