What precisely is "partial match" anchor text?
-
This page says "...'partial match' means that at least one word from the query matches the anchor text.". Does this mean that at least one word from the query matches at least one word from the anchor text, or that at least one word from the query matches the entire anchor text?
-
As far as i know if you refer to exact match anchor text has to match the keyword exactly. 1st variation you entered. The rest are all partial match regardless of the variation.
-
Thanks! I think I grasp the concept of an "exact match"—this is where the entirety of the anchor text exactly matches the entirety of the keyword, right?
EXACT MATCH:
Keyword: tennis shoes ireland Anchor: tennis shoes irelandNow, in the example you give, two of the words from the anchor text match two of the words in the keyword. However there are words in the keyword that are not in the anchor text, and there are words in the anchor text that are not in the keyword.
PARTIAL MATCH:
Keyword:tennis shoes ireland Anchor: buy shoes in irelandI am seeking clarification on other cases. For example, what about when the entirety of the anchor text matches part of the keyword?
PARTIAL MATCH?
Keyword:tennis shoes ireland Anchor: tennis shoesOut of all the examples this one seems like it is most clearly a partial match, which makes me wonder about the example you give. Are you sure that it would qualify as a partial match, and if so, why? Do you have some experiment you could point me to—either its results or, better yet, its method (so that I could duplicate it)? Or do you have a citation from an authority somewhere (preferably "the horse's mouth").
Now, how about when only one word out of a multi-word anchor matches only one word out of a multi-word keyword?
PARTIAL MATCH?Keyword:tennis shoes ireland Anchor:** mythology in ireland**
I would love to find out which of these, if any, count as partial matches, and which, if any, don't count as matches at all.
-
Example of partial anchor text:
Your target keyword: tennis shoes ireland
Someone links to you with this anchor text: buy shoes in ireland
Part of your target keyword is in the anchor text. Exact match anchor text is exact match with your target keyword.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I find out the exact match visitors for a competitor's website?
Hi, I'm trying to find a way of finding out the estimated number of exact match visitors that a competitor's website has got. I know that SEO agencies can find this out, and there must be a way of doing this for myself. Thanks
Competitive Research | | MThacker0 -
Is it possible to create "hidden" backlinks?
Don't miss interpret this... I DON'T mean hidden backlinks that you would stick on a page using html/css. What I am trying to figure out is if it's possible to create backlinks from sites that aren't visible by crawlers or SEO tools like Moz?... Does that make sense? Another words, let's say I place a visible/genuine/follow backlink to any external website from my blog. Is there a way to keep crawlers like Moz or other SEO tools from "seeing it"?
Competitive Research | | co.mc0 -
"Linking Root Domains" Authority 100 ?
In All of my competiitors appears Wordpress.com, google.com, w3.org, yahoo.com and all of them have Domain Auth. 100. How is it possible? And how can in get links from domains like thath.
Competitive Research | | pageup5550 -
My competition is using 1px images and links without anchor text. Good or bad idea?
I've been scoping out some of my competition and I noticed the number 1 ranking site is doing a lot of "interesting" stuff. I saw a bunch of 1px blank images that they must be using for the alt tag keywords. I also noticed several links to internal pages with different keywords without anchor text so they don't actually appear on the page. Is this considered black hat? Should I be doing something similar? It feels like the work I'm doing to try to rank #1 with a clean/professional looking site are wasted when the #1 sites are doing things like this.
Competitive Research | | technota0 -
Does InAnchor count partial match links?
Here is what Google says about the InAnchor operator. I am curious to know if this will show results with exact match or partial match anchor text. Does anybody know?
Competitive Research | | TheEspresseo0 -
Anyone have experience with "Link Research Tools" ?
I'm looking into Linkresearchtools.com for competitive backlink analysis. Already have SEOmoz (obviously) and Majestic. Anyone have any experience with the toolset? If so, what does it do well, what do you like, and where does it fall down? Cheers
Competitive Research | | BedeFahey0 -
How much does exact match or almost exact match affect the difficulty score?
If a keyword get 50% difficulty on the keyword tool what would it be if it was an exact match domain. Would it go down to 30% What if it was just one character off an exact match or one word? Thank you in advance!
Competitive Research | | OxzenMedia0 -
Isn't unfair that Keyword domain Exactly Match just overpowers every domain and page authority?
Im currently doing a research for a low-medium competitive keyword (SEO Moz Keyword difficult Tool it showed 36% competition, its a one word keyword) in my country. That keyword had a Google AdWords Broad Match of 368.000 searchs and a Google AdWords Exact Match of 33.100 searchs in April. The currently number one site for that keyword have an exactly match for that keyword, www.KEYWORD.com and nothing else. Then I ran and advanced report to that keyword and heres the initial result: This number one site has a domain authority of only 11 and a page authority of 25. The second site have the following domain name -> www.companynameKEYWORD.com.br (its in Brasil, so theorically and .br should worth more than a .com domain right?) Anyway the second site have a domain authority of 37 and a page rank authority of 45. So after this link all the others are like that, www.companynameKEYWORD.com and the domain and page authority is according to how it suposed to be (higher domain and page are ranked better). The exactly same thing happen when I search for a more long tail of this keyword (wich are 2 words) happen. The exactly match are ranked 1st with a very low page and domian authority while the others come first. Some more info about that number 1 ranked site- The layout is terrible and not user friendly. The site took more than 10 seconds to load Have not a single inpage SEO optimization. According to alexa the bounce rate is around 50% Now follows the data from Linkscape data between the 1st and 2nd ranked pages Overal Score - 19% x 38% Page mozRank - 2.04 x 3.95 Page mozTrust - 4.92 x 5.45 External mozRank - 2.04 x 3.95 Subdomain mozRank - 1.81 x 3.45 Domains Linkin - 4 x 163 External Links - 8 x 265 So, looks like that only two things should be 90% of the focus from a SEO perspective. Have an old exactly keyword match domain and youre good to go 😄 Edited 1: About the linkbacks to each page The 1st page in rank biggest page authority linking back (dofollow) have an authority of 36 from a domain authority of 49 The 2nd in the rank the highest dofollow linkback have a page authority of 40 and domain of 85 Edit 2: 1st in rank were created in 2000 2nd in rank were created in 2007
Competitive Research | | bemcapaz1