When searching for high quality links, in a niche area such as real estate, does page rank factor into a search or is page / domain authority the most important factor?
-
After having employed many different methods for finding good link partners I am now finding it more difficult to reach out and identify good quality links for a niche area such as real estate. Does page rank factor into the search much or is it better to focus on page / domain authority as a major factor?
-
great feedback, thanks
-
Phillip's explanation are the thoughts I was trying to express.
-
Ryan stated that Open Site Explorer was counting links that Google was devaluing so he was probably right. I would think that if Google identified a link farm and devalued it, mozRank would not have any way of detecting it. Or maybe I'm wrong?
-
Have you got thart back to front?
DA of 8x but their PR was 3,
Would that not indicate they have very good links. as DA includes trust linking patterns, domain diversity and the like.
Where PR is just the flow of link juice thought links. -
thanks Ryan, great points
-
When searching for high quality links, in a niche area such as real estate, does page rank factor into a search or is page / domain authority the most important factor?
Any metric is a source of information and can potentially be valuable. It is also possible to manipulate most metrics; therefore, it is often a good idea to compare metrics for alignment. I recall looking at a site last week with a DA of 8x but their PR was 3. Clearly the site boosted their links with a lot of low quality links. OSE recognizes the links but Google clearly devalues most of them.
Whether you label it intuition or your spidey-sense, you should have some relative idea of a site's quality after a brief analysis of the site. Does the site have trust badges? Is the site involved with niche-based authoritative sites? Using the real estate example, is the site part of any official real estate networks such as the National Association of Realtors? A list of many such real estate organizations can be found here: http://www.csus.edu/obe/links/organization.html
Ultimately you should understand Google does not measure or offer any consideration to DA and PA. On the other hand, I personally find those metrics as very valuable tools to help me quickly gain an idea of a site's importance. With that said, you definitely need to gain an idea of whether those metrics have been manipulated.
A final thought. Pretend search engines did not exist. Where would you look to gain links? It's a whole different mindset which should lead you to the high quality links you are seeking.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should blogger award badges/links be nofollowed?
I'm pretty sure the answer to this will be a big yes. Obviously this is a tactic that can be gamed quite easily, but I wanted to know if there are any clear guidelines on this. We've done a post about the most influential food bloggers using our own tool, so there's proper data behind the top ten. We wanted to reach out and let them know, give them a badge to include that might drive a bit of traffic and raise some brand awareness. That's why the question has come up as we want to make sure we advise the bloggers properly if a nofollow is best practice.
Link Building | | joshuaboyd0 -
Do affiliate links to Amazon product pages boost those pages in the SERPs?
From casual observation, I believe that affiliate links to Amazon product pages, move those Amazon pages up in the SERPs. Does anyone else have an opinion on this? Philosophically, I think that affiliate links should not be counted in the rankings, even if they have not been nofollowed. I think that Google and other search engines should be filtering these links because they are compensated. Thanks for your thoughts.
Link Building | | EGOL2 -
Page Authority or Domain Auothority? Which one is more importan when having an external link pointing to your page?
Im about to make a deal with another site. We are going to exchange some links from some blog posts. In order to make a fair deal, I assessed some metrics for our posts. Basically, this site have better Domain Authority than my site (30 vs 25), but the page authority of their blog post in which they want to insert their links pointing to my site is 1 for each of them. On the other hand, the page authority of my blog posts they are interested in is 13. My dilema is about being resonable to set a good deal for both of us. So, my question is, which one matters the most when it comes to external links? page authority or domain authority? My intuition is that I’m in a better position than my counterpart. Thanks.
Link Building | | Autofact0 -
Links from highly relevant but low Domain Authority sites: Yes or No?
We're reaching out to companies that we have a business relationship with (past and present) to find out if they would be interested in linking to us.
Link Building | | Jeepster
All are obviously in the same industry so highly relevant. But some of the sites are low in Domain Authority (with scores of about 15-25).
Should we also ask these sites -- or avoid them?0 -
Does more product pages mean better rankings?
We've recently been told that one of reasons why our site doesnt rank as well as a particular competitors because they have much more product pages than us. We can see that they have better quality links, which we are working on improving, which we sort of understand can be helping them beat us, but we didn't think that they would be ranked higher just because of more products. They also do not have much interesting blog / content on site. So should our limited resources be focused on getting better links, better content, or increasing our depth of product range? Thanks all.
Link Building | | onwardsandupwards0 -
Link velocity - still a significant ranking factor?
We have recently taken over the SEO for a site which had a pretty poor back link profile, lots of comment links, directories etc. Although the quality of the link was very questionable, the previous SEO were maintaining a decent link velocity. Obviously I have no intention of carrying on with spammy crap links, and am looking to build some good fresh content. This will obviously slow down the link velocity quite considerably, is that in itself likely to hurt SERPs? Thanks in advance
Link Building | | JustinTaylor880 -
Better to redirect domain or to link from home page?
Hi, I have a niche directory and sometimes clients remove themselves because they have discontinued their business practice. If they sometimes provide me with their own website (as they will no longer use it either), is it wiser for me to: a) directly point their URL 301 to my own directory b) keep their website as is, and add a url link to my directory in their homepage c) keep their website as is, and add an anchored link with the industry keyword to my directory Thanks! D
Link Building | | Demosthenes0 -
A good link builder / link building agency for Spanish content
Hi, I am looking for a good link building agency or freelance to execute a link building strategy for the next months. The content is in Spanish. Could anyone recommend me a good agency or a good link builder for Spanish content? Thank you very much! Jorge
Link Building | | jorgediaz0